Sat.Apr 01, 2017 - Fri.Apr 07, 2017

Trending Sources

Five Easy Ways to Put the Social Back in Social Media

Spin Sucks

Most organizations use social media as a distribution channel, but that misses a gigantic opportunity. Gini Dietrich shares five easy ways to put the social back in social media. The post Five Easy Ways to Put the Social Back in Social Media appeared first on Spin Sucks.

Special Announcement

SocialFish

As you all know, I am now fully immersed in startup land with WorkXO and our culture analysis and culture change work.

The Eight Best Social CRM Tools

Webbiquity SMM

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year.

The Complete Beginner’s Guide to Quora Ads

agora pulse

When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. The data speaks for itself. eMarketer expects 78% of total US search ad revenues to go to Google and 73% of total US digital display ad revenues to go to Facebook this year.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Facebook, Instagram, and Snapchat: A Status Update

Simply Measured

It seems like Facebook, Instagram, and Snapchat unveil new developments and product features every day as Snapchat goes toe-to-toe with Instagram Stories (and now Facebook Stories), and all of these networks try to: A) Get current users to spend more time with them. B) Attract new users.

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The Four Pitfalls (and Fixes) of Your PR Content Strategy

Spin Sucks

There are lots of excuses marketers have for not having a PR content strategy, which creates many pitfalls. But there are easy fixes for each of them, which Gini Dietrich shares here. The post The Four Pitfalls (and Fixes) of Your PR Content Strategy appeared first on Spin Sucks.

5 Google Chrome Extensions Every Digital Nomad Needs

Koka Sexton

As a nomadic worker, our “office” for the day isn’t always the most productive environment. Whether it’s in an airport, a bustling cafe or the lure of a YouTube black hole, remote workers can struggle to focus and maintain high levels of productively.

How to Rise Above Social Media Algorithms

Sprout Social

Depending on where you stand, social media algorithms are either the best thing since sliced bread or the bane of your existence.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Marketer’s Toolbox: The 60 Marketing Tools We Use at Buffer

Buffer Social

As a marketing team spread around the world — from the West Coast in the US to the East Coast in the US to Canada, to the UK and Singapore, we always keep an eye on the latest marketing and productivity tools to help us stay connected and do our best work.

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Content Marketing Success: Three Ways to Think Like a Publisher

Spin Sucks

It's the New Age! As Seth Godin famously said “content marketing is the only marketing left.” But how can you create content that draws customers to your brand? Dan Curran explains. The post Content Marketing Success: Three Ways to Think Like a Publisher appeared first on Spin Sucks.

Avoid These 7 Rookie Influencer Marketing Mistakes

agora pulse

Influencer marketing takes many shapes, from sponsored blog posts all the way to product placement in Instagram shots and YouTube videos. The concept behind it is pretty simple. A business teams up with an individual who has social clout.

Social Media Scheduling: How to Always Be One Step Ahead

Sprout Social

Benjamin Franklin once said, “By failing to prepare, you prepare to fail.” While it might have been a few centuries before social media existed, the same sentiment rings true to marketers and community managers today.

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A World Gone Social

Learn how companies must adapt to survive.

The Amazon That You Don't See (That Google And Facebook Are Watching)

Twist Image

Amazon is a media beast. Amazon is just getting started. In 2012, I published an article titled, Is Amazon The Future Of Media? From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick to point out that they are one of the most fascinating media companies that has ever been created. Marketing professionals and luddites alike typically stare at me the way that a dog does when you try to talk to it.

Is a PR Firm Really Worth the Money?

Spin Sucks

Executives want to know, if they hire a PR firm to coordinate media relationships and write news releases, is it worth the money. The answer is: It depends. Gini Dietrich describes when a PR firm is worth the money, when it isn't, and what the hiring organization needs to do to secure effectiveness.

The New Social: How Social Media Is Changing the Job Market

Meltwater

Social media is changing the world; it affects how we communicate and share news, how… Read More.

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The New Simply Measured: Because Marketing is Messy

Simply Measured

I’ve always hated coloring books. Why would I spend my time doing busy work when I could just draw my own picture that’s way more awesome? I like things to be a little messy, and a little ambiguous.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Sprout Social Receives 2 Top Awards in G2 Crowd’s Latest Software Report

Sprout Social

Sprout Social was recently recognized by G2 Crowd as the Most Implementable social media monitoring software with the Highest User Adoption—two distinctions we are both honored and humbled to receive. According to G2 Crowd, a product’s Implementation score is calculated by a proprietary algorithm that factors in real-user satisfaction ratings for a number of implementation-related review questions.

Gin and Topics: Sean Spicer is Having a Rough Week

Spin Sucks

On this week's Gin and Topics, we have two Sean Spicer videos that range from disdainful kindergarten teacher to a collaboration with The Muppets. That and lots more family fun! The post Gin and Topics: Sean Spicer is Having a Rough Week appeared first on Spin Sucks.

Trump Administration Hires Official Bloggers

Ari Herzog

In response to the rising tide of fake news and misinformation, senior White House officials are approaching bloggers who may not have necessarily voted for the President to nevertheless work for the administration, counterpunch the naive, and promote verified stories.

How to Create a Facebook Ad Collection

Jon Loomer

Facebook quietly unveiled a new ad unit that is sure to make e-commerce brands happy: Collection. The ad unit itself looks amazing, and it’s great for engagement. Setting it up isn’t necessarily easy, however.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

What Full-Funnel Social Analytics Actually Means

Simply Measured

You want to generate awareness of your brand and/or product, but you ultimately want to bring dollars into your business. You want to build an engaged community on social, but you want to get those click-throughs, too.

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Business Spring Cleaning: Communications Strategy Success

Spin Sucks

How do you measure the success of your communications strategy? These tips and resources from Laura Petrolino will allow you to effectively measure success and use the PESO model to maximize efforts. The post Business Spring Cleaning: Communications Strategy Success appeared first on Spin Sucks.

How to Build a Successful Influencer Strategy on the Right Social Channels

Meltwater

You’ve heard about influencer marketing, but you may not be sure how to build a… Read More.

Is Facebook Discouraging Business From Creating Content?

agora pulse

I’m teaching a class and the question comes up again. “How many Facebook posts per day is a good amount?” ” The question may be the same but my answer has changed over the years.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The 5 Best Tools for Twitter Chats

Razor Social

Twitter chat is a conversation or a discussion about a certain topic organized by Twitter users.The topic is defined by a unique hashtag and you can take part in the conversation by following that hashtag.

How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

Before becoming a marketer, Brian sold insurance. Alfred was in the army. Arielle was a health coach. I was a sports reporter. And now look at us! We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week.

10 Fashion Brands Nailing Their Snapchat Content Strategy

Meltwater

There’s no shortage of inspiring content from fashion brands and retailers on Snapchat these days—from… Read More.

Has Google’s ‘Fred’ Update Left Your Rankings Dead?

ProBlogger

Recently, Google’s ‘Fred’ ranking update hit the search pages. While Google hasn’t confirmed the update, it’s certainly live. Webmasters across the board have been impacted by Fred, but not every page is created similarly. Low-value content and poorly configured sites are taking a heavy blow.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.