Sat.Oct 27, 2012 - Fri.Nov 02, 2012

Gartner: fake social media reviews

Sherrilynne Starkie

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference.

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How Social Media Reflects Human Behaviour

Mindjumpers

How to successfully connect and engage with your customers and consumers via social media is the natural focus point of our blog, as this is Mindjumpers’ field of expertise.

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Launching a SMAC!Down: Sock Monkeys Against Cancer

Waxing UnLyrical

Guest post by Jennifer Windrum. NoMo is the ringleader of “SMAC! Sock Monkeys Against Cancer”, a gang of monkeys that provides tangible support to those with cancer, reminding them no one fights it alone. Right now, NoMo is just a prototype. But, with your help, NoMo and his SMAC!

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business.

And the IABC Canada conference workshop winner is…

Sherrilynne Starkie

Last week this blog ran a competition to give a reader a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. And the winner is… Mike Reynolds who left this comment: “Survival. Always something I’m looking for.”

Hurricane Sandy & Social Media: 5 Must-Reads

Firebelly

When a natural disaster strikes, social media sites are is often the first place people go to find, and share, information. Here are 5 must-reads on Hurricane Sandy and social media. Facebook, Twitter abuzz with Sandy chatter, photos.

Teens on Social Networks: Facebook Wins, But Twitter Is Narrowing the Gap

The Realtime Report

A recent Piper Jaffray survey of American teens revealed that Facebook is still the most popular social network among this age group – but Twitter is following close behind.

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Should Everything be Free Online?

Direct Marketing Observations

Chances are, you have given away more than you have charged for…. For a lot of people, what they expect and get from their digital experiences isn’t even close to being reality. Want a few easy examples?

Search Engine Submission Now Officially a Scam

Bill Hartzer

I can finally officially declare that all search engine submission services are now scams. If you receive an email from [b]anyone[/b] claiming to offer search engine submission services or a similar submission service–it is spam and also a scam.

How To Go Viral Gangnam Style: Great Content, Great Marketing, Or Both?

The Realtime Report

South Korean rapper Psy’s music video Gangnam Style became a viral phenomenon across the globe, racking up video views and spurring remakes, parodies and dance performances worldwide. The video debuted on July 15, 2012.

14 step bare-bones guide to influencer outreach

Janet Fouts

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? Klout , Peer Index or Kred score? A combination of all of the above?

9 Social Media Tools Every Blogger Needs To Know About

Kikolani

This is a guest post by Siv Rauv. Are you feeling overwhelmed by social media? As a blogger, you have to wear several different hats, from creating good quality blog post to trying to spread the word for your blog and connecting with others. This is where social media tools can help.

Social Media During Emergencies

Akamai Marketing

Some thoughts about social media during emergencies and disasters. I’ve come out of my stupor from last night’s evacuation from my home due to a tsunami alert in my backyard: the pacific ocean surrounding Hawaii. And now, my attention turns to the East Coast as Hurricane Sandy bears down and effects half the country. Today I’m enjoying what I’ve tagged as a “tsunami free Sunday” and I’ve had time to think about last night’s activities.

Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”

The Realtime Report

Many physicians are making use of social media – as a way to manage new information, discuss the latest journal articles or research, and to help provide quality care.

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Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

This is a guest post from Wendy Dulaney, co-founder of Easy.PR. Wendy has been doing some interesting work for start-ups, targeting small audiences to achieve specific goals during critical stages of their growth. I asked her to share some examples and tips here. – Adam.

The Ultimate Guide to Search Retargeting

Techipedia: Tamar Weinberg

This is a guest post by Ben Plomion, Director, Marketing & Partnerships at Chango. To most marketers, the term “retargeting” means “Site Retargeting,” the practice of placing display ads in front of people who have previously visited a website.

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Smartphone Marketing Is On The Rise

Small Business Mavericks

You know how I feel about mobile marketing. It’s here and it’s time to start using it. Well, a recent report indicates that Smartphone click traffic has gone up 105% year over year. The same study shows that tablet traffic has increased 339%. This is just more evidence that mobile marketing is coming into its own. And it’s just the beginning. The future is even brighter.

Follow @MellowMushroom Pizza on Twitter, And They’ll Follow You Back — In Real Life

The Realtime Report

For those of you who still have power, here’s a quick distraction from Sandy updates: check out this hilarious (and weird) social media campaign from Mellow Mushroom Pizza.

How McDonald’s Handles Thousands of Social Mentions Per Day

Convince & Convert

Rick Wion, McDonald’s @rdublife.

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Top 5 Reasons Why Your Typography Is Turning Away Visitors and What Fonts To Stay Away From

Idaconcpts

We all know that typography and font choice have a huge impact on website design, but did you know they could be the difference between whether a visitor actually engages on your site or exits as quickly as possible?

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The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. I’ve really been thinking about this lately. I’m an advisor at Pacific New Media for a social media certificate program they are launching.

Dunkin’ Donuts Promotes New Mobile Payment App With Halloween Contest on Twitter, Instagram

The Realtime Report

Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter.

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How to Know When to Promote a Facebook Post

Convince & Convert

Social media has never been inexpensive, just different expensive. But now, the last vestiges of false assumptions about the true cost of social marketing are being wiped away. Facebook’s changes to EdgeRank essentially require that Pages pay a fee to reach more than 15 out of every 100 of their fans. How long until Twitter follows? If you ‘re at all serious about social marketing, and don’t have a line item budget for promoting Facebook posts in 2013, you need to add it.

The Microsoft Surface's Beauty is Only "Surface Deep"

Stay N' Alive

As a long-time Microsoft fan (my first computers were all PCs), and with all my excitement about Windows 8, I was very excited about the Microsoft Surface.

In which Quora includes me among its top writers of 2012

Socialized

Digital Underground's Humpty Dance says it best. Well, yeah, I guess it's obvious, I also like to write." It's true. I love to write. Which is why I am addicted to Quora. So when Quora included me among its Top Writers for 2012, I was pretty happy about that. According to

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Social Networking Stats: LinkedIn Tops 187 Million Active Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 368 million users. via China Daily. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 187 million active users. via LinkedIn. Google Plus: 100 million monthly active users. via Google. Tumblr: 79 million blogs. via Tumblr.

5 Ways to Avoid Squashing Your Community Like a Dictator

Convince & Convert

I was in a new client meeting not too long ago, discussing the strategy around building Fierce Loyalty into a failing community. If I said the name of the organization, you would instantly recognize it.

17 Questions You Must Ask Before You Ditch Your Blog

Kikolani

This is a guest post by Marya Jan of Writing Happiness. Are you just about had it with blogging? Are you this close to giving up? Wait – take a deep breath. Before you do anything drastic like deleting everything for good, answer this question for me. Do you enjoy blogging? No, seriously. Don’t think about things like who cares if I blog, nobody reads it anyway. My content must be terrible, nobody wants to share it.

Selling Developers Was Easy. Windows 8's Big Challenge Will be Selling Press

Stay N' Alive

Most of these "surfaces" are running OS X. When it comes to technology, I love going to developer conferences to meet people, see the people building the platforms I'm studying, and overall understand the best ways to integrate technology for the people I work with on a day-to-day basis.

How Google Authorship Is Changing The Future

Small Business Mavericks

Friday we talked about Google Authorship. The case is by no means closed, and you should be aware that this is the way search engines will be ranking your web pages in the future – especially Google. In fact, there’s a very good chance that Google will automatically link your social network profiles to your reputation.

Dating Rules for Getting Great Video Testimonials

Convince & Convert

Everyone has a different opinion on how to land a date. Some say it takes persistence. To others, it’s all about being in the right place at the right time. In any case, before the dinner and the dancing can happen, someone has to make a move and put it on the line.

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Fetching Friday – Resources Mashup & Share Your Best Post

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Content.

SEO Training: Strategies for Researching, Creating, and Promoting Quality Content

Bill Hartzer

As a part of the ClickZ Academy Onsite Training Workshops held right before the Search Engine Strategies Conference in Chicago , I am teaching a 4 hour workshop on researching, creating, and promoting quality content. Here are the specific details of my training: Strategies for Researching, Creating, and Promoting Quality Content. November 12, 2012, Chicago Illinois. 1:00-5:00pm. Got content? Need more content for your website?

Retain Your Consumer Market

Idaconcpts

One of the largest challenges that businesses have is figuring out a way to generate sales. Although it can be difficult to retain customers , it is usually a lot more expensive to find new customers.

Getting Social Media Strategy Right in Financial Services

Convince & Convert

Shannon Paul, Fifth Third Bank @shannonpaul.

Microsoft is Finally Achieving What it Set Out to Do With Passport - the Key is Consistency

Stay N' Alive

Back in the year 2000, before "the cloud" was even a marketing term, Microsoft launched a product known as "Passport", a product touted to be the end-all-be-all of identity services that developers could integrate into their products for identity and storage of personal information.

Why SEO Is Not Dead

Small Business Mavericks

Every year, or two or three times in some years, someone will pen an article telling us all how SEO is dead or dying and how Google is the culprit. Well, here’s another one, only this one seems to be in the “SEO is not dying” camp, but it sure comes close. Google is interested in two things: Creating the best search engine results pages for searchers. Increasing profits. And not necessarily in that order, though if truth be known, these two goals are inextricably linked.

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