How to Know When to Promote a Facebook Post
Convince & Convert
OCTOBER 27, 2012
Social media has never been inexpensive, just different expensive. But now, the last vestiges of false assumptions about the true cost of social marketing are being wiped away. Facebook’s changes to EdgeRank essentially require that Pages pay a fee to reach more than 15 out of every 100 of their fans. How long until Twitter follows? If you ‘re at all serious about social marketing, and don’t have a line item budget for promoting Facebook posts in 2013, you need to add it.