Sat.Oct 27, 2012 - Fri.Nov 02, 2012

How To Go Viral Gangnam Style: Great Content, Great Marketing, Or Both?

The Realtime Report

South Korean rapper Psy’s music video Gangnam Style became a viral phenomenon across the globe, racking up video views and spurring remakes, parodies and dance performances worldwide. The video debuted on July 15, 2012.

14 step bare-bones guide to influencer outreach

Janet Fouts

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? Klout , Peer Index or Kred score? A combination of all of the above?

Trending Sources

The Ultimate Guide to Search Retargeting

Techipedia: Tamar Weinberg

This is a guest post by Ben Plomion, Director, Marketing & Partnerships at Chango. To most marketers, the term “retargeting” means “Site Retargeting,” the practice of placing display ads in front of people who have previously visited a website.

Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

This is a guest post from Wendy Dulaney, co-founder of Easy.PR. Wendy has been doing some interesting work for start-ups, targeting small audiences to achieve specific goals during critical stages of their growth. I asked her to share some examples and tips here. – Adam.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Top 5 Reasons Why Your Typography Is Turning Away Visitors and What Fonts To Stay Away From

Idaconcpts

We all know that typography and font choice have a huge impact on website design, but did you know they could be the difference between whether a visitor actually engages on your site or exits as quickly as possible?

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Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”

The Realtime Report

Many physicians are making use of social media – as a way to manage new information, discuss the latest journal articles or research, and to help provide quality care.

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Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

Posted in Advertising Branding Social Media. We’re all human. We all make mistakes. However, when your mistake involves social media, it’s not that easy to make amends. Take, for example, the case of the (now) infamous KitchenAid tweet about President Obama’s dead grandmother.

Social Media Marketing Has a Major Influence on Moms’ Buying

Pamorama

Want to market to socially-savvy moms? 92% of them buy products based on social media recommendations. Data from a new study by Child’s Play Communications, specialists in connecting companies with moms, shows that moms are increasingly using social networks to research products. Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social [.].

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How Social Media Reflects Human Behaviour

Mindjumpers

How to successfully connect and engage with your customers and consumers via social media is the natural focus point of our blog, as this is Mindjumpers’ field of expertise.

Follow @MellowMushroom Pizza on Twitter, And They’ll Follow You Back — In Real Life

The Realtime Report

For those of you who still have power, here’s a quick distraction from Sandy updates: check out this hilarious (and weird) social media campaign from Mellow Mushroom Pizza.

9 Social Media Tools Every Blogger Needs To Know About

Kikolani

This is a guest post by Siv Rauv. Are you feeling overwhelmed by social media? As a blogger, you have to wear several different hats, from creating good quality blog post to trying to spread the word for your blog and connecting with others. This is where social media tools can help.

The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. I’ve really been thinking about this lately. I’m an advisor at Pacific New Media for a social media certificate program they are launching.

A World Gone Social

Learn how companies must adapt to survive.

How to Future Proof Your Website or Blog

Idaconcpts

There is a lot written online about the importance of ‘future proofing your SEO’.

Social Networking Stats: LinkedIn Tops 187 Million Active Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 368 million users. via China Daily. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 187 million active users. via LinkedIn. Google Plus: 100 million monthly active users. via Google. Tumblr: 79 million blogs. via Tumblr.

Gartner: fake social media reviews

Sherrilynne Starkie

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference.

Social Media During Emergencies

Akamai Marketing

Some thoughts about social media during emergencies and disasters. I’ve come out of my stupor from last night’s evacuation from my home due to a tsunami alert in my backyard: the pacific ocean surrounding Hawaii. And now, my attention turns to the East Coast as Hurricane Sandy bears down and effects half the country. Today I’m enjoying what I’ve tagged as a “tsunami free Sunday” and I’ve had time to think about last night’s activities.

Study 50

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Search Engine Submission Now Officially a Scam

Bill Hartzer

I can finally officially declare that all search engine submission services are now scams. If you receive an email from [b]anyone[/b] claiming to offer search engine submission services or a similar submission service–it is spam and also a scam.

Launching a SMAC!Down: Sock Monkeys Against Cancer

Waxing UnLyrical

Guest post by Jennifer Windrum. NoMo is the ringleader of “SMAC! Sock Monkeys Against Cancer”, a gang of monkeys that provides tangible support to those with cancer, reminding them no one fights it alone. Right now, NoMo is just a prototype. But, with your help, NoMo and his SMAC!

Does Google Deserve More Credit?

Geoff Livingston

Sometimes I think Google deserves more credit. This is not a defense of Google+, anti-trust issues facing the company, or the apparent sunsetting of Feedburner. Rather, more admiration for the company’s overall approach and success online in recent years.

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500 Social Media Marketing Tips

SocialFish

This is a guest post from Andrew Macarthy , author of 500 Social Media Marketing Tips.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why social media doesn't show your personality

Engaging Brand

Brands see the web as a chance to show their personality and that is true.but there is one key thing for brands and business to remember. Social media in itself does not show your personality, it finds out if you have one!

The Microsoft Surface's Beauty is Only "Surface Deep"

Stay N' Alive

As a long-time Microsoft fan (my first computers were all PCs), and with all my excitement about Windows 8, I was very excited about the Microsoft Surface.

The Responsibility Of Twitter

Twist Image

What is Twitter doing to ensure that the information we read and share is accurate? This is the crux of a New York Times article posted on October 31st, 2012. It could well be one of the most important reads about Twitter (and, social media) in a long, long time. The article titled, On Twitter, Sifting Through Falsehoods in Critical Times , looks at many of the false tweets and information that were being floated around on Twitter during Hurricane Sandy.

Why Your Marketing Stinks and How to Fix It

Geoff Livingston

Image by Lune Rambler. The following is a guest post by Erica Mills. She created a low cost tool called the Marketing Tree that forces you through a strategy process. I thought it was pretty cool, and asked her to blog about it. Please welcome her.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Ideas about creating thought leadership

Engaging Brand

Authority is a strange word. Strange because it brings such power, yet it is something that is not in your total control. When I say total - I mean you can influence but you can't determine it. Authority is too often assumed. Authority is earned and no more so than on the web and within social media. In the past you could title yourself a thought leader or promote the thought leadership of your business.but not now.

Dunkin’ Donuts Promotes New Mobile Payment App With Halloween Contest on Twitter, Instagram

The Realtime Report

Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter.

Is The iPad The New TV?

Twist Image

I've been noticing a new media habit emerge. There used to be a time in the evening, when I would close the lid of my MacBook Air , plug in my iPhone for the night and turn to the warm glow of the television to forget about the day I just had and not spend too much time thinking about the day that was ahead of me. It could be an episode of Charlie Rose , but it could also be something a little more mindless like American Pickers.

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Speaking at TEDx Peachtree: Become the Vessel

Geoff Livingston

A few weeks ago, I blogged about needing to make ideas more palatable. Well, this afternoon I have an opportunity to strut my stuff at TEDxPeachtree.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.