Sat.Sep 17, 2011 - Fri.Sep 23, 2011

Trending Sources

Email Overload: The Secret to Getting Inbox Zero Every Time

Techipedia: Tamar Weinberg

I hit inbox zero for the sixth or seventh time this week in not one but two email accounts which feed in 13 email addresses total. Once an impossibility, it’s now an everyday occurrence. In fact, it’s now a true mindset.

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The Klout Story – Part 1 – Are You Reading Between The Lines?

Unspoken

Klout – One word that has created a very big buzz in online communities. Klout – A measurement of online influence? Klout – A Marketing company or a measurement company? Klout. Klout. Klout.

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10 Facts About Consumer Behavior on Facebook

Pamorama

A new study by marketing firm Constant Contact and research company Chadwick Martin Bailey sheds light on how consumers interact with brands on Facebook.

Humanize: How People-Centric Organizations Succeed in a Social World

SocialFish

Our book is out!! Humanize is a practical guide for realizing the true potential of social media—not for marketing, but for leadership.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Everything You Need to Know About Google+

Social Media Marketing

In case you're coming out from the rock you've been living under for the summer, Google+ arrived on our digital doorsteps in early July - but only for limited field testing.

Netflix: A Lesson In Communication and What Not to Do

Spin Sucks

Oh Netflix. What are we to do with you? On one hand, we’re pleased that your CEO, Reed Hastings , apologized by saying he “messed up.”

Attention Business Authors: Self-Publishing Is No Longer for Losers

Debbie Weil

A mere five years ago, the idea of self-publishing a serious business book would have been laughable. Self-publishing was for losers, right?

The True Value Of Free

Small Business Mavericks

Do you give away your products and services for free? You should. In the Internet age, free has become a kind of currency. You can give away free copies of your e-book or video course in exchange for e-mail addresses. Those e-mail addresses then become a type of currency – currency that you can convert into dollars. It works better than you think. Michael Hyatt actually has some good ideas for items you can give away for free. It’s not an exhaustive list, but it’s a good list.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Facebook Timeline: There's Plenty That's New

Social Media Marketing

At the f8 developer conference today, Facebook unveiled some major platform changes that will profoundly affect how we use and interact with the site. In his keynote, Mark Zuckerberg said that Facebook's job is to "make it the best way to express who you are."

Breaking Down the Communication Silos

Spin Sucks

This guest post is written by Frank Strong. It has been said the sales function is about as far away as can be from public relations on the business spectrum. PR pros should not develop campaigns to drive sales. They should not use calls-to-action. Campaigns should not be measured by leads.

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Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Frustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results.

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Infographic: Social Media ROI

Gemma Went

It appears I’m in a caring sharing mood at the moment. And it’s all about infographics. Found this one on social media ROI, a contentious issue for many budget holders. The ‘Proven Platforms and Emerging Trends’ is interesting. What do you think? If social media is still fairly new for you, my social media strategy … Read more. Measurement ROI Social Media social media ROI social media strategy

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A World Gone Social

Learn how companies must adapt to survive.

6 Things To Empower Your Social Media Campaign

Akamai Marketing

What’s needed for a successful social media campaign? That’s sort of like asking what it takes to create a success business. The truth is a successful social media endeavor requires hard work, time, commitment and a dash of good luck.

Measuring PR Success: Seven Metrics to Consider

Spin Sucks

Last week Eric Wittke wrote a blog post on Flames on Fifth Avenue about the perception of the PR industry. He described the answers he receives (the same we’ve all experienced) when he tells someone he’s in PR…and how irritating it is that people assume we lie or spin for a living. And now, a new sitcom on NBC – Free Agents – isn’t helping our image (even though Molli Megasko tells me it’s hilarious).

You've Heard the Rumors. Here are a Few Predictions That "Just Make Sense" For Facebook's F8

Stay N' Alive

Facebook's developer conference, F8 , is coming up this Thursday, having developers like myself drooling at what Facebook might be launching.

SEOmoz to Rebrand Itself as Moz

Bill Hartzer

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Wait, Facebook is MySpace?

Janet Fouts

Facebook is showing off a brand new look and as usual everybody’s in a snit about it. Honestly, it amazes me that they seem to do their re-designs in a total vacuum.

Four Ways to Deal with your Dangerously Educated Client

Spin Sucks

Today’s guest post is written by Ken Mueller. I’m a technical moron. That sound you hear is Gini yelling, “A-freaking-men!”). I spent 13 years in NYC, and part of my job was helping radio stations set up live broadcasts from our facility.

How to Measure Your Social Media ROI [Infographic]

Mindjumpers

Tweet. With increasing competition in social media, almost everyone wants to grab a share of the “social&# pie. Since almost all brands have taken the first step and made an online presence, it’s very effective if we analyse the benefits of it.

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Two Ways To Quickly Improve Your Communications Plans

Dave Fleet

Tweet. I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same two elements of communications plan get overlooked time and time again: Objectives. Strategy.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Collaboration supports successful campaigns

Akamai Marketing

Social media professionals are a fascinating bunch. Sit with them and you’ll realize that there are at least 4-5 different disciplines represented.

Research Sheds More Light On Why People Follow Brands Via Social Media

Conversionation

Over the last year, several studies have shown that people mainly start to follow brands on social media because of discounts and promotions. Once a social connection between a brand and a follower/fan is established, the continuity of it depends on your unique social proposition. In other words: what you have to offer matters most. [.]. Connected marketing Research Social media marketing brand followers customer experience Facebook InSites Consulting promotions research social media marketing

5 Supah-Cool Free Online Tools For Nonprofits

SocialFish

This is a guest post by Joe Yeoman, who is obsessively addicted to new web technologies and discussing them. He is the Media Coordinator at BigMarker.com , and he rides his bike to work almost every day. Non-profits are the kids at the lunch table that pay for every item with exact change. They know their budgets and hopefully never have to stray from them.

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84% Say They Don’t Like Facebook Changes

Small Business Mavericks

A recent poll shows that 84% of Facebook users don’t like the recent changes they’ve seen in their news feeds. Is anyone surprised ? Just so you know, Facebook didn’t make the changes for users, who use the site for free. They did it for advertisers who are hoping to get their messages in front of your eyeballs. It’s the same model as television.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Attention Business Authors: Self-Publishing Is No Longer for Losers

Debbie Weil

A mere five years ago, the idea of self-publishing a serious business book would have been laughable. Self-publishing was for losers, right? Self-publishing was a last resort after not being able to get a book contract from one of the Big Six publishers (Penguin, HarperCollins, Random House, Simon & Schuster, Hachette or Macmillan), or a business book publisher like Harvard Business Press. Well, guess what. The book publishing - and reading - revolution is well under way.

5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. Powerpoint presentations, Adobe pdf’s, photographs, news stories, blogs, videos, and other online content are now shown in search results – making it Universal.

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The 4 Types of Content Metrics That Matter

Convince & Convert

In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform.

Here's What I Can Predict With Absolute Certainty

Stay N' Alive

Including this year, I've been to 3 Facebook F8 Developer Conferences now (I missed the first year, but followed it remotely). There is a repeat pattern for each, that I want to just get out of the way before this conference starts, and predict, with absolute certainty, will happen.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.