Social Media Strategies Summit
MAY 11, 2021
Whether you work at an agency like I do or are a member of an in-house team, generating engaging content is a driving force behind what we do for our organizations every day. Content for social media, websites, e-marketing, CRM campaigns, and more needs to be fresh and relatable to support marketing strategies and business goals. Feeding the ever-hungry content monster can seem daunting, for sure.
Jon Loomer
MAY 12, 2021
We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. Now that Apple has launched iOS 14.5 and begun enforcement of the new rules we’ve been warned about, it’s time to review what you may be seeing. So, what’s happening now? Let’s run through what you need to know… Optimization for Eight Events Only.
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Social Media Today
MAY 12, 2021
TikTok has updated its Safety Center with a range of new resources to help parents and carers better understand the tools and processes in place to protect users.
Audiense
MAY 10, 2021
When you’re trying to resonate with hundreds of thousands of people with varying needs and preferences, marketing segmentation is a must. This allows you to deliver messages and experiences that are highly relevant to different types of customers. Yet if you’re only limiting yourself to the basics such as demographic and geographical segmentation, your efforts will also have limitations.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ignite Social Media
MAY 13, 2021
With the Apple iOS 14.5 update here and cookieless browsers coming before long, the industry is expecting these two changes to negatively impact data collection via a pixel or tag. While much of the impact of these remains to be seen, we have some learnings to share with you. First, though, here’s a little background. A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser.
Hootsuite
MAY 13, 2021
The fuse of a social media manager burns at both ends. Most people experience social media burnout and workplace fatigue at some point. But social media managers often feel the burn of both at the same time. For social media professionals, self-care tips smack a little differently. How do you unplug when being plugged in is your job? Can you actually downward dog your way out of a downward spiral?
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Audiense
MAY 12, 2021
Data Stories: Leaders at Work is a bi-weekly podcast hosted by Rahul Jerome , founder of insight-intelligence.com and The Insight Network , co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
Socialmedia.biz
MAY 9, 2021
The use of social media for communication has gained traction over the years. The total number of social media users in the world has crossed the 3.5 billion mark. Organizations, entrepreneurs, lobby groups, and other professionals worldwide are using social media to drive their agenda. Without a doubt, researchers can leverage the high number of social media users to disseminate their research.
Hootsuite
MAY 10, 2021
Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Customers take for granted that big companies are on social media.
Social Media Today
MAY 12, 2021
Instagram has added a new 'Pronouns' field on user profiles which enables people to better signify their chosen gender identity.
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A beginner's guide to social media automation tools and getting automation right.
Audiense
MAY 12, 2021
In these uncertain times, eCommerce companies have been one of the few sectors to benefit from consumers being stuck at home. According to a new YouGov survey, as many as one third of the UK population say they’re shopping online now more than they did during the lockdown. Plus, an incredible 71% of British consumers say they have 1 to 3 online orders delivered every single week.
Amy Porterfield
MAY 13, 2021
The dream of setting your digital course on autopilot and letting it roll (with minimal effort) is a popular one for most entrepreneurs. This is why I’m sharing the success roadmap I use for scaling so you can plan your strategy successfully. And while I do believe going evergreen at the right time can be […]. The post #376: Your Beginner Guide To Going Evergreen: Here’s Where To Start appeared first on Amy Porterfield | Online Marketing Expert.
Sprout Social
MAY 11, 2021
Optimization doesn’t have to be a scary word in digital marketing. Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Or maybe you associate optimization with stripping any sense of creativity from your marketing. The reality, though? Social media optimization (SMO) is an entirely different ballgame.
Social Media Today
MAY 11, 2021
Sprout Social has published its latest 'Best Times to Post' report, which is based on findings from 20k Sprout Social users.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Oktopost
MAY 12, 2021
If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? The answer is not hitting the lottery or getting purchased by Warren Buffett. It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better.
Later
MAY 12, 2021
Ever wondered if there’s a way to cheat the Instagram algorithm? In short, the answer is yes — and there’s no need for shady tactics like engagement pods or pay-per-like schemes. Simply understanding how the algorithm works , and how to optimize your content strategy for it, is the best way to gain an advantage. Can You Really Cheat the Instagram Algorithm?
Sprout Social
MAY 11, 2021
When it comes to building and managing strong client-agency partnerships, no detail is too small. It’s often the repeated micro-interactions that create a foundation for long-term trust and loyalty. Consider your status check-ins, inquiries and of course, approvals. These everyday communications can make a huge impact on how your client understands your work.
Social Media Today
MAY 11, 2021
YouTube has launched a new, $100 million fund to pay Shorts creators, while it's also added some new creative tools to the option.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Oktopost
MAY 12, 2021
Listen to the Podcast: For more mind-blowing conversations on staying ahead of the competition and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , or follow Oktopost on LinkedIn. Or Catch us on YouTube: Episode Summary. Tackling what are typically thought of by marketing leaders as challenging topics, Catherine Dutton , Global Deputy CMO of Atos joins the Radically Tran
Awario
MAY 12, 2021
For today’s marketer, standing out and keeping up with the swift current of the digital age is no easy task. New social media channels spring to life and steal the stage regularly, while the appeal of well-established “old guard” slowly dissolves as they’re often forced to play catch-up. Twitch is among these disruptive newcomers.
Ignite Social Media
MAY 11, 2021
Have you heard of Instagram Restrict? Surprisingly, not many people have. Restrict, which originally rolled out in a 2019 update, went overlooked by many people and agencies amid the rapidly changing social space. The feature was created to give account owners and community managers the ability to moderate unsavory users without actually blocking their accounts.
Social Media Today
MAY 13, 2021
Snapchat has published a new report which looks at rising AR adoption trends, and what they'll mean for marketers.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
The Realtime Report
MAY 14, 2021
How To Showcase Your. Product from Every Angle. Media optimization is something that all businesses need to be concerned with today. One of the key areas here is making sure that your product images look incredible. After all, one of the drawbacks associated with online shopping is that people cannot see the items in person before they buy. However, with a 360-degree product showcase , you can make sure that this does not matter!
Later
MAY 11, 2021
Burnout can affect everyone. And with the increase of video calls, social media scrolling, and working from home, there’s never been a better time to check in with your mental health. We spoke with Dr. Michaela Dunbar , clinical psychologist and founder of @myeasytherapy , to discuss what burnout is, how it differs from stress, and several ways to identify and combat it.
Socially Sorted
MAY 9, 2021
If you've been struggling to find the best free social media management tool then Agorapulse just made it a whole lot easier for you. In this new video I share how anyone can get started with Agorapulse (no matter your budget) and 7 reasons why I think it's the best free social media management tool. […]. The post Agorapulse is the Best FREE Social Media Management Tool (NEW Video) appeared first on Socially Sorted.
Social Media Today
MAY 10, 2021
Facebook's launching a test of new warning prompts when users attempt to share an article that they haven't opened and read.
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Discover just how easy it is to boost SEO with social media.
The Realtime Report
MAY 13, 2021
Bitcoin Mining Consumes. 8x More Electricity Than. Google and Facebook Combined. Data acquired and calculated by Finbold indicates that bitcoin’s estimated annual electricity consumption of 143 TWh as of May 5, 2021, is at least eight times higher than Facebook and Google’s combined consumption of 17 TWh. The social network consumption stands at 12 TwH while Google’s annual energy usage is at 5 TWh.
Forbes Social Media
MAY 12, 2021
The HOPE Foundation has operated a hospital in Kolkata for 20 years. Clubhouse icon and artist-activist Drue Kataoka partnered with Sonal Chokshi, founder of the South Asia Culture Club, and HOPE leadership including Alexandra Mysoor, to raise $175K in funds for Covid-19 relief in India. Here's how.
WebInKnow
MAY 12, 2021
My friend Colin Warwick emailed recently to share his excitement about a wine: “This wine bottle has a peel off token that invites you to become a fan. Peel it off. Stick it in your wallet. Buy it next time you revisit the store.”.
Social Media Today
MAY 10, 2021
Twitter has long been a great community-building and outreach tool - but can it help generate more conversions?
The Realtime Report
MAY 12, 2021
Avon Launches on TikTok with. #LiftLockPop Hashtag Challenge. Avon, the global beauty company, has made its debut onto TikTok as it pushes forward with its impressive digital transformation journey. The brand is built on a long and trusted model of social selling and over the past 12 months, responding to the Covid-19 pandemic, has accelerated its omnichannel experience enabling customers to have more flexibility in the way they shop.
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