December, 2009

5 Must-Do Twitter Style Tips

Harp Interactive

When it comes to growing your followers on Twitter, you have approximately 2 seconds or less to grab someones attention and positively influence them to click the “follow&# button. Whether it is lead generation, brand awareness, reputation management, search engine optimization or any of the other many benefits you can enjoy with Twitter, one fact remains, you need followers. And the more qualified followers you have, the better your results.

Social media and selling snake oil | Sherrilynne Starkie

Sherrilynne Starkie


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

9 Twitter Directories You Should Be Listed On |

Jason Yormark

Twitter directories are a great way to make sure you are found, and to find like minded users to follow as well

Is Blogging Killing Good Writing?


I read a blog post today that recommended people forget what they learned in school about writing, and instead, write like they speak, and from the heart. It went on to suggest throwing out the rules of language, not worrying about grammar and spelling, and more. I used to work at an artificial intelligence company that made foreign language translation software. Many of our software developers were, understandably, language experts, and a couple were PhDs.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What is Your Favorite “Real-time” Tool?

Almost Savvy

LeWeb nametag The theme of LeWeb '09 was “The Real-time Web,” but what exactly “is” real-time? And, at what point, do real-time tools stop being new toys which only truly-geeky people use and start becoming so embedded into our everyday

Tools 149

How to Identify Your Own Top Trends of 2009

Adam Sherk

Yesterday Facebook shared its Top Status Trends of 2009, providing insight into what terms most commonly occurred in users' status updates. Last week Twitter gave us their Top Twitter Trends of 2009 for categories like news events

Trends 145

More Trending

Super Third Thursday for social media club

Sherrilynne Starkie

The Isle of Man Social Media Club meets the third Thursday of each month and everyone is welcome. On 21 January 2010, we are kicking off the New Year with Super Third Thursday with guest speaker Chief Inspector Mark Payne of the West Midlands Police. Chief Inspector Mark Payne is responsible for the smooth running of one of the busiest police press and public relations departments in the UK.

You Are Not A Social Media Guru, Ninja, Expert, Master, (Enter.

Jason Yormark

Too many unqualified people claim to be social media experts. Here's the real dish on what makes a social media expert

Network World: SocialCorp “Must-Read” Social Media Book


This morning’s Network World offers a list (also published in Computerworld ) of five “must-read&# social media marketing books and suggests it’s “time to get smart with these 5 essential books.&# I’m very pleased my book, SocialCorp: Social Media Goes Corporate , is on the list, and Computerworld writer Todd R. Weiss says this “well laid-out book is full of great references.&#. The book is in good company indeed.

LeWeb Bingo!

Almost Savvy

Here in Paris, the excitement about LeWeb is palpable. While the actual conference will take place over the next two days, there are many pre-conference parties and activities today. I'm thrilled to be here as one of the LeWeb Official

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

A new whitepaper from Vocus with their 2010 PR Planning Survey results has some encouraging statistics about the increasing role of search engine optimization in the overall PR mix. Not surprisingly, social media gets the most attention

SEO 144

Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

The web is an great platform for publicity; unfortunately not all of it is positive! If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate.

Corporate social media use on the rise | Sherrilynne Starkie

Sherrilynne Starkie

Booked: Facebook Disabled My Account |

Jason Yormark

I feel so alone. I didn't quite realize how much I used Facebook until it was taken away from me. Between Twitter and Facebook, I had built a nice little

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Please Comment on WOMMA’s Ethics Code


The Word of Mouth Marketing Association (WOMMA ) is seeking public comments on its Ethics Code until January 5. If you are involved with any business use of social media (which includes blogging), you should review the code and make suggestions. For some, the business ethics of social media present a quandary. Organizations like the WOMMA, and federal regulators like the FTC and the EU are trying to make ethical (and legal) behavior easier with codes of ethics, new regulations, etc.

Fire your Director of Social Media!

Buzz Marketing for Technology

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# and after thinking about that I can’t help but agree with him.

Enterprise 2.0 Conversations

The Marketing Blog

Enterprise 2.0 - Platforms View: Image by cambodia4kidsorg via Flickr. Over the course of December, I have been closely following Jacob Morgan's blog-posts on Social Media, emerging Enterprise 2.0 trends and the variety of issues

How to Send a Facebook Page Update

Harp Interactive

Using your status update on your wall to communicate is great. But if someone doesn’t log on frequently to view the latest stream, they may miss your message or update. You can use the “Send an Update to Fans&# feature to remind them of an important event, a new blog post, a poll and more. To update your Facebook page fans, you must be the administrator of that page: Click on “Edit Page&# under the Profile Picture on the left hand side.

How To 204

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Dell demonstrates social media roi | Sherrilynne Starkie

Sherrilynne Starkie

ROI 160

2010 will be the year of…

Direct Marketing Observations

For companies and corporations, I’d say that 2009 was the year of listening and learning what social media is and what social media can do. But you know what? Yes 2010 will be the year that a lot of companies start to put rubber to the road, but the fact of the matter is that 2010 will be the year of… Share this Post.

Six Social Media Predictions for 2010


About a month ago, I wrote about my five social media predictions for 2010. Based on the comments the piece received, I’ve updated it and Talent Zoo published it this morning. Social media and careers are covered by prediction #6: “In 2009 we saw a couple of interesting surveys by respected organizations indicating that recruiters are increasingly using or planning to use social media to find and investigate talent. They search social network profiles on Facebook, Twitter, etc.;

5 Ways to Fan the Viral Flame


In the Igniting Viral Campaigns session at SES Chicago last week, Tessa Wegert, Interactive Media Strategist at Enlighten; Greg Finn, Director of Internet Marketing at 10e20; Denise Chudy, Display and YouTube Sales Leader at Google

SMS 130

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Criticising Social Media ?

The Marketing Blog

Criticizing social media? Are you doing so for any of the following reasons: Because you think this is a buzzword which will eventually die-down; Because your mind tells tells you that there's nothing to social media beyond twitter

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year?

CPC 178

December 14th: PR top 5 (Tiger Woods) | Sherrilynne Starkie

Sherrilynne Starkie


Fetching Friday – Resources Mashup, Old City Bar & Happy Holidays


This post is part of a weekly series, Fetching Friday, featuring the resources mashup, an Old City Bar, and the week in review at The Resources Mashup. Here are some of the best articles I have stumbledupon this week. Blogging. The fine line between blog visitors success and failure. 6 powerful reasons everyone should have a blog. Has your blog content been stolen ? Do you want my blog for a week ? 10 reasons why your blog sucks.

Mashup 123

Users of iPhones and Toasters are Delusional


A recent “ study ,&# and I use the term loosely, attracted a lot of attention with its finding that iPhone users are delusional. “Released&# by a Danish organization “Strand Consult,&# the study uses, among other things, a list of faults of the iPhone that users have had to force themselves to overlook, (citing the earliest models whenever possible) to make its point. A report on Strand’s site points out, for example: 2.

iPhone 136

Social Media Marketing Checklist from SES Chicago


Ses09_logo The speakers in the Social Media Marketing Checklist session at SES Chicago, Sean Carton, Chief Strategy Officer, idfive; Jeanniey Mullen, Chief Marketing Officer, Zinio; Heidi Cohen, President, Riverside Marketing Strategies

Hey, Facebook, It's Me – Really! (Just Ask the Goat)

Almost Savvy

OK, people, who tagged the photo of the goat on Facebook? You know who you are. Stay right there; I'll deal with you in a minute. So, here I was doing my usual social media evening check-in to see who's doing what and what's news

Lijit 116

Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

Adam Sherk

This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years. You can check out their posts for the aspects of the report they covered

Report 115

Why you need a Facebook Fanpage | Sherrilynne Starkie

Sherrilynne Starkie

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Since we're about to jump into 2010 (that's “twenty ten,” everyone), I wanted to ring in the new year with something that will hopefully kick start your collaborative efforts. This is a guest post from Shevonne Polastre, who wrote this