December, 2009

Super Third Thursday for social media club

Sherrilynne Starkie

The Isle of Man Social Media Club meets the third Thursday of each month and everyone is welcome. On 21 January 2010, we are kicking off the New Year with Super Third Thursday with guest speaker Chief Inspector Mark Payne of the West Midlands Police.

5 Must-Do Twitter Style Tips

Harp Interactive

When it comes to growing your followers on Twitter, you have approximately 2 seconds or less to grab someones attention and positively influence them to click the “follow&# button.

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Trending Sources

9 Twitter Directories You Should Be Listed On |

Jason Yormark

Twitter directories are a great way to make sure you are found, and to find like minded users to follow as well

What is Your Favorite “Real-time” Tool?

Almost Savvy

LeWeb nametag The theme of LeWeb '09 was “The Real-time Web,” but what exactly “is” real-time? And, at what point, do real-time tools stop being new toys which only truly-geeky people use and start becoming so embedded into our everyday

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

A new whitepaper from Vocus with their 2010 PR Planning Survey results has some encouraging statistics about the increasing role of search engine optimization in the overall PR mix. Not surprisingly, social media gets the most attention

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Fire your Director of Social Media!

Buzz Marketing for Technology

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# and after thinking about that I can’t help but agree with him.

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8 Tips to Improve Online Sales During the Holiday Season

Harp Interactive

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing.

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2010 will be the year of…

Direct Marketing Observations

For companies and corporations, I’d say that 2009 was the year of listening and learning what social media is and what social media can do. But you know what?

LeWeb Bingo!

Almost Savvy

Here in Paris, the excitement about LeWeb is palpable. While the actual conference will take place over the next two days, there are many pre-conference parties and activities today. I'm thrilled to be here as one of the LeWeb Official

You Are Not A Social Media Guru, Ninja, Expert, Master, (Enter.

Jason Yormark

Too many unqualified people claim to be social media experts. Here's the real dish on what makes a social media expert

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

Corporate social media use on the rise | Sherrilynne Starkie

Sherrilynne Starkie

Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

The web is an great platform for publicity; unfortunately not all of it is positive! If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces.

Facebook Applications Adding Embarrassing Content to Your Profile


Share. When I first started out on Facebook, I got really into some of the many fun applications, adding various ones to the Boxes tab of my profile. And after a bit, I got away from using the apps and focusing on other areas of Facebook like the groups, pages, etc.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media Marketing in the Restaurant Business

Justin Levy

I'm often asked about the story of my little steakhouse, Caminito Argentinean Steakhouse, in Northampton, MA. It's not often that I write about our full story. Well, recently I was asked to contribute a case study to the WOMMA Metrics

Booked: Facebook Disabled My Account |

Jason Yormark

I feel so alone. I didn't quite realize how much I used Facebook until it was taken away from me. Between Twitter and Facebook, I had built a nice little

Hey, Facebook, It's Me – Really! (Just Ask the Goat)

Almost Savvy

OK, people, who tagged the photo of the goat on Facebook? You know who you are. Stay right there; I'll deal with you in a minute. So, here I was doing my usual social media evening check-in to see who's doing what and what's news

Dell demonstrates social media roi | Sherrilynne Starkie

Sherrilynne Starkie

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Send a Facebook Page Update

Harp Interactive

Using your status update on your wall to communicate is great. But if someone doesn’t log on frequently to view the latest stream, they may miss your message or update.

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Fetching Friday – Resources Mashup, Old City Bar & Happy Holidays


This post is part of a weekly series, Fetching Friday, featuring the resources mashup, an Old City Bar, and the week in review at The Resources Mashup. Here are some of the best articles I have stumbledupon this week. Blogging. The fine line between blog visitors success and failure.

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Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

Adam Sherk

This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years. You can check out their posts for the aspects of the report they covered

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Top 10 Public Relations Blunders of 2009

Bill Hartzer

I always look forward to the end of the year. Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes. I also love to look at the mistakes of others: so I don’t make the same mistakes.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Is Blogging Killing Good Writing?


I read a blog post today that recommended people forget what they learned in school about writing, and instead, write like they speak, and from the heart. It went on to suggest throwing out the rules of language, not worrying about grammar and spelling, and more.

December 14th: PR top 5 (Tiger Woods) | Sherrilynne Starkie

Sherrilynne Starkie


10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Since we're about to jump into 2010 (that's “twenty ten,” everyone), I wanted to ring in the new year with something that will hopefully kick start your collaborative efforts. This is a guest post from Shevonne Polastre, who wrote this

Twitter Direct Messages – Best (and Worst) Practices


When I started out on Twitter over a year ago ( @kikolani ), one of the first things I noticed was my Direct Message box. As I began to follow people, I was excited to get those private messages, assuming people were just that into contacting me after I started following them.

How to Identify Your Own Top Trends of 2009

Adam Sherk

Yesterday Facebook shared its Top Status Trends of 2009, providing insight into what terms most commonly occurred in users' status updates. Last week Twitter gave us their Top Twitter Trends of 2009 for categories like news events

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Enterprise 2.0 Conversations

The Marketing Blog

Enterprise 2.0 - Platforms View: Image by cambodia4kidsorg via Flickr. Over the course of December, I have been closely following Jacob Morgan's blog-posts on Social Media, emerging Enterprise 2.0 trends and the variety of issues

Free State Social 2010 – Lawrence KS #FSSocial | Freelance Social.

Freelance Social Media

Whitney Matthews (@WhitneyMathews) announced this morning a social media conference being held April 2010 in our backyard-Lawrence, KS. The conference is

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Why you need a Facebook Fanpage | Sherrilynne Starkie

Sherrilynne Starkie

Tweet Spinner Review: A Powerful Application to Manage Your Tweets

Techipedia: Tamar Weinberg

Finding productivity on Twitter, especially if you are a large company or one that manages several profiles for clients, can be quite difficult. It's especially difficult to build up a strong following. Fortunately, Tweet Spinner is

A Simple Thank You

Justin Levy

I just wanted to take a minute out to say thank you for everyone who took some time out of their day to wish me a Happy Birthday! It means a lot to me and I look forward to what we're able to accomplish over the next 12 months before we