March, 2020

Five steps to positive media coverage

Sherrilynne Starkie

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. Whether your target audience is consumers, businesses or other stakeholders, without having earned media coverage as part of your marketing mix, you’re not realizing your full digital marketing potential.

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Design 101: Choosing the Right Logo and Typography 

The Realtime Report

Design 101: Choosing the Right Logo and Typography . When it comes to branding, design is key. That’s true for every aspect of your business, from your logo, to your website, and even your official font. That’s right. The typography you use when you write your words for brand purposes is every bit as much a part of the design as any other visual aspect of your brand.

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How to Work From Home and Stay Emotionally Healthy

agora pulse

Working from home can be both wonderfully fulfilling and challenging. Here are remote work tips to help you through any rough patches you may encounter, whether you’ve worked from home for just a week or years. One day, you’re driving to work, looking put-together and (dare we say?) fantastic in your crisp work clothes, and taking sips of your customary latte in your car cup holder.

50 Must-Have Remote Working Tools and Apps

Social Media Today

With millions of people adjusting to work from home, here are a few apps and tools that can help you maximize your process

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” ” Could creating a “Twitter for business” service level be part of the answer? Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn.

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Are you happy? How do you know?

Janet Fouts

I’ve mentioned before that there was a time in my life I saw no way to find joy in my life. I was stuck in a loop of negativity and just couldn’t dig myself out of it. Over the years since then I look back on those days a lot, in part as a reminder of how far I’ve come.

All You Need to Know About Double Opt-In Email Marketing

The Realtime Report

All You Need to Know About Double Opt-In Email Marketing. Rithesh Raghavan. Do you have concerns about the quality of your email list? Do you want to increase the open rate for all your email messages? Embracing double opt-in email marketing might be the solution you need. Double opt-in helps you to verify the authenticity of a customer’s interest in your brand. Image by Muhammad Ribkhan from Pixabay.

Tips for Successfully Working From Home With Kids (From the Child’s Point of View)

agora pulse

Are you working from home while the kids are home, too? Check out these tried-and-true ideas about successfully juggling working from home with kids (from someone who’s been there). True story: I survived working from home for 18 years while raising my now 19-year-old college son. As everyone is scrambling right now to balance working from home and juggling parenting, I wanted to share some tips and tricks that help me survive.

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Twitter Launches Its Own Take on Stories With 'Fleets'

Social Media Today

Twitter has announced that it's testing out its own variation of disappearing, Stories-like updates, which it's called 'Fleets'

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media Marketing in the Midst of COVID-19

Ignite Social Media

I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the COVID-19 outbreak. It’s a tricky thing as the situation is very dynamic and social media is only becoming more important as people self-isolate while looking for social connection and the latest information. In fact, a recent survey by Global WebIndex found roughly 25% of respondents saying they check social media more often because of COVID-19/coronavirus.

Being of Service During COVID-19

Waxing UnLyrical

“It’s the end of the world as we know it…” Before I go any further: I hope you and yours are safe and well. Talk about the world being turned upside down, right? I imagine I’m not alone in R.E.M.’s ’s “ It’s the End of the World As We Know It ” running through my head…! This pic is of a bird feeder in my backyard.

Corporate America steps up to deal with #COVID-19

Janet Fouts

You might be wondering how companies are taking care of their people during the COVID-19 crisis. Here are a few of the many companies who have stepped up to care for and protect their teams, customers and vendors. Zoom is offering free services and technical support to nonprofits, medical institutions, and NGOs as well as schools for online education. Comcast and T-Mobile upgraded everyone to unlimited data for the next 90 days. Comcast made their Xfinity hotspots open to anyone for free.

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5 Social Media Time-Saving Tips for Businesses

Socialmedia.biz

A passion for people or innovations may have built your business over time, however social media silence and inactivity can sink it quickly. Your life’s work won’t fall behind the times when you use these five time-saving social media tips. Strategic Content Management. Any unorganized, haphazard and unpredictable practice will feel like a load of stressful work. Worse, unplanned social media posting threatens productivity and time management.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media Best Practices to Help Guide You During Any Crisis

agora pulse

You can’t always predict when a crisis is going to hit your business. But you can take care of how you handle that crisis … and also make sure to have a plan in place for when a new crisis pops up. As a former meteorologist and storm chaser ( yes, really ), I’ve been able to see gathering storms and upcoming disasters. But not all tough times can be predicted. Sometimes, you get sideswiped. And that’s what’s been happening globally with the COVID-19 crisis.

Google Pledges $800 Million to COVID-19 Relief and Support Efforts

Social Media Today

Google has pledged a massive $800 million to a range of COVID-19 relief and support efforts

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Tips For Finding A Reliable Real Estate Lawyer

The Realtime Report

Tips For Finding A Reliable Real Estate Lawyer . Owning your business property is a practical and lucrative investment , but it’s not something your neighborhood real estate agent should handle. To protect your business, you need to look for a reliable real estate lawyer. Nothing adds value to your business like real property. However, purchasing commercial real estate can be intimidating if you’re new to the game. But how do you find someone with the right experience and know-how?

7 Ways to Use Social Media for Blog Promotion

Kikolani

Every blogger wants to increase their traffic. After all, there’s no point of writing… The post 7 Ways to Use Social Media for Blog Promotion appeared first on Kikolani. Social Media

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Instagram Stories: 5 Creative Ways to Use Them in Your Marketing

Meltwater

Instagram Stories was launched all the way back in August 2016 and was widely considered a carbon copy of Snapchat. In 2020, however, more than 500 million Instagrammers use stories every… Read More >>>. Marketing Content Marketing Social Media

Living with Resilience

Janet Fouts

Things are a little crazy in our world right now. The economy, Covid19, politics and a host of things that seem small, but all add up to a lot of fear, frustration, anger, and resentment. Resentment is an evil beastie, and sometimes we don’t recognize it until it’s WAY too late. When it goes unrecognized we can really cause a lot of hurt, and we might not even know that resentment is at the root of it all. What’s going on?

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LinkedIn 101

agora pulse

Are you using LinkedIn? Are you getting everything out of the platform that you can? Often overlooked, LinkedIn is a powerful tool for professionals, business owners, and social media managers alike. Though some people see it only as a tool for job hunting, it is the platform of choice for anyone who wants to get business done. You should maximize your LinkedIn strategy if you are: A professional looking for a job (or who might ever look for a job). A B2B business. A social media agency.

Instagram Launches New Co-Watching Feature to Help Users Connect Amid COVID-19 Lockdoans

Social Media Today

Instagram is launching a new 'Co-Watching' feature which enables users to scroll through Instagram within a video chat

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. After what felt like the longest week in history, I’ve decided to update the post with the latest thinking as things are changing rapidly. Social Media Use, Engagement and Paid Efficiency are Way Up. We’re seeing a significant increase in social media usage as people work to stay at home amidst a growing number of states ordering people to do so.

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New Research Uncovers Influencer Marketing Defrauding Brands

The Realtime Report

New Research Uncovers Influencer Marketing Defrauding Brands. Sylo , an unbiased 3rdparty verification and measurement platform for influencer marketing, today released new research: “ Growing Levels Of Influencer Fraud Swindling Brands’ Ad Dollars.” According to the study, close to 90 percent of influencers reach less than half of their audience and 30 percent of influencers showed fraud levels for engagement purchasing in fourth quarter 2019 campaigns.

Understanding Your Audience in the Digital Age: Influencer and Social Media Marketing Strategies

Meltwater

Today’s consumers spend an average of 2:24 hours on social media daily—an increase of five minutes over 2019. For younger demographics, the numbers are almost certainly higher. Meltwater’s Dino Delic… Read More >>>. Marketing Influencer Marketing Media Monitoring Social Media

The Connectors Advantage, #MindfulSocial with @mtlederman

Janet Fouts

My guest this week is Michelle Tillis Lederman , a real human connector, not one of those people who connects with their own end result in mind, but someone who puts the relationships first and really connecting on a personal level. That’s what makes her one of Forbes Top 25 Networking Experts, and she’s the author of four books including the bestselling The Connectors Advantage. AND it’s Michelle’s bookaversary!

Should You Republish Content on LinkedIn? (Yes! Here’s Why)

agora pulse

Only shared a post once on LinkedIn? You really should consider republishing on LinkedIn more than once. Here’s why. Just because you’ve posted a piece of content on LinkedIn doesn’t mean you can’t share the post again! In this article, we’ll review the top reasons why republishing your social media post on LinkedIn is a good idea and go over some tips on how to do it easily (and correctly). Not everyone sees every post.

LinkedIn Shares Tips on What to Post During COVID-19 Lockdowns

Social Media Today

LinkedIn has shared a new list of tips on what to post to help stay connected on the platform amid the COVID-19 lockdowns

What You Need to Know About Instagram Shopping and IGTV Monetization in 2020

Ignite Social Media

As online retail grows, shoppers are looking for additional ways to get the products they want. We know that Instagram Shopping has significantly grown over the last year, from buying from the brand’s site to now checking out directly on the platform. But what about IGTV? IGTV itself has struggled to get off the ground, so will ads help? Below outlines all you’ll need to know about the future of Instagram Shopping and IGTV monetization. .

International Business Management Degree vs. Traditional MBA

The Realtime Report

International Business Management Degree vs. Traditional MBA. When it comes to furthering your education in business, there are a lot of things to take into consideration. Master’s degrees can increase your earning potential significantly, and business degrees are both one of the most popular choices and most significant when it comes to earning more, according to the Bureau of Labor Statistics.