December, 2018

10 Social Media Predictions for 2019

agora pulse

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game.

I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

Guest Post by Paula Newbaker. Aren’t word clouds great? They highlight what is important within a mishmash of related ideas. What stands out here? Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis.

4 Ways to More Effectively Brand Your Social Media Posts and Presence

Social Media Today

You can maximize brand awareness by branding your social media posts - here are four important notes on social branding

Brands 171

Why Justin Trudeau’s Trevor Noah tweet is brilliant

Sherrilynne Starkie

When the government announces new funding for a children’s charity there is usually a news release, a press conference and a photo opportunity of some description. The media will break the story. The political opposition will provide a critical soundbite. Spin doctors will provide colour and context.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Top 20 Tech Sites That SocialFish Follows

SocialFish

At this age of the modern century, technology has emerged tremendously with new technological inventions and latest apps existing in the technological sectors. At the heart of the digital invention is technology where gadgets, software, and apps came into existence.

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More Trending

The path to happiness and well-being. #MindfulSocial With Rick Hanson

Janet Fouts

On the #MindfulSocial podcast this week I talk with Dr. Rick Hanson, Ph.D. about learning to actually change the structure of our brain through positive neuroplasticity and ways we can learn from our experiences to have more well-being, happiness and emotional balance in our lives.

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Guest Post by Dawn Buzynski. If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend.

5 Social Media Trends to Watch in 2019

Social Media Today

What can you do to bolster your brand’s success through social media in 2019? Here are some online marketing trends worth considering as you evaluate what tactics will increase your ROI

Trends 171

Podcast Playlist: A mix of motivation, news and entertainment

Sherrilynne Starkie

According to Edison Research, Canadian podcast audiences tend to spend more than six hours weekly listening to their favourite shows. Podcasts great way to keep on top of social media and industry trends and news. A lot of podcasts are motivational and educational, others are just very entertaining.

News 212

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Who runs the social intelligence world?

Audiense

For some time we’ve been discussing Social Intelligence on this blog: social data, insights extracted from social networks, social listening. are recurring subjects in our content.

Digital Marketing Trends to Watch in 2019

Webbiquity SMM

Guest post by David Gutierrez. As of June 2018, 4.2 billion people had access to the Internet—in other words, about 55 percent of the entire population of the world.

Trends 192

On celebrating the holidays, wishes and realities of #Caregiving

Janet Fouts

I’ve been thinking a lot about how this holiday season affects everyone in different ways, no matter what our faith. For some, it is a season of generosity and giving. Enjoying the act of giving for others and accepting the warm feeling that it brings can fill a person’s heart with joy.

If It’s December, It’s Strategic Planning Time

Waxing UnLyrical

Guest Post by Ken Jacobs. If it’s December, and you’re a PR or Social PR agency owner or leader, a communications department or group head, or a communications consultant or soloist, you’re probably knee-deep in strategic planning. And if you’re not, you should be!).

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Measure the ROI of Your Digital Marketing Campaigns

Social Media Today

Having trouble demonstrating the true benefits of your digital marketing efforts? Here are some tips to help track and report on the true return on your ad investment

ROI 170

Top Five: It’s beginning to look a lot like…

Sherrilynne Starkie

Top Five Must-Know Social Media News Stories & it’s beginning to look a lot like Christmas with lots of fun and useful new tools and features! Google, Facebook, Skype and Instagram all feature! Google Hangouts Classic phasing out in 2019.

2019 PR Predictions: 10 PR Influencers Talk About Trends That Will (Re)Shape the Industry

Meltwater

2019 is just around the corner. And if the new year is anything like this one, we know that change will continue to transform the PR industry. As our expert panel… Read More >>>. PR & Comms Planning & Strategy Trendspotting

The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Community-building and relationship-building should be an important part of your social media marketing efforts. User-generated content is one of the most effective tools to help you accomplish this goal. User-generated content is a quick way to establish trust and engage your audience.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Give yourself the gift of #Mindful #SelfCare

Janet Fouts

This time of the year can be hectic, combining the end of the year with the holiday season, stress just happens doesn’t it? Are you looking forward to January as a time to recharge? Me too. I see the beginning of the year as a time to refresh.

Class 169

Your Strategy Will Not Produce in 2019 Without These Two Steps

Waxing UnLyrical

Guest Post by Kathy Vaske. This is not your typical post about planning and strategy because that would be a waste of your time.

6 Tips to Strengthen Your Social Media Strategy for 2019

Social Media Today

Here are some tips to help you optimize your social media marketing strategy for 2019 - including some key elements you may have overlooked

Top 20 Tech Sites That SocialFish Follows

SocialFish

At this age of the modern century, technology has emerged tremendously with new technological inventions and latest apps existing in the technological sectors. At the heart of the digital invention is technology where gadgets, software, and apps came into existence. People utilize technology for granted and to keep themselves updated. As this year is coming to an end, here are the top 20 recognized tech websites in the world that we follows. What are we waiting for?

Sites 153

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Top five: audio and video social media innovation

Sherrilynne Starkie

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. Facebook tests search ads in results pages, Marketplace. Facebook is testing search ads in its search results and Marketplace, according to industry reports. The test could expand based on results.

Video 150

7 Reasons to Convert to an Instagram Business Profile

agora pulse

Oh the simple days of Instagram, when images could only be square and video wasn’t supported… Now we have Carousels, Stories, promoted posts, and more. So much that has changed. Another new development at Instagram is the emergence of business profiles.

5 Gig Economy Marketing Tips for Social Media

Socialmedia.biz

Smartphones, apps and the Internet have given rise to the “gig economy,” where independent contractors take on temporary positions. The “gig” economy represents 34% of the economy , but that figure is expected to rise to 43% by 2020.

Tips 141

On Sabbaticals, Self-Care, and Sanity

Waxing UnLyrical

Hi, I’m Shonali and I’m the owner of this blog. If you’re scratching your head in bemusement, I wouldn’t blame you… because I haven’t been around these parts much lately.

Google Offers New, Free Courses to Help Improve Digital Literacy

Social Media Today

Google has announced a new set of free digital education courses as part of its 'Google Digital Garage' initiative

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2018’s 5 Top PR Campaigns

Meltwater

2018 was a banner year for brands who were able to think outside the box when it came to their PR campaigns.Those that constructed PR campaigns that looked beyond advertising… Read More >>>. Marketing PR & Comms Media Outreach Planning & Strategy

21 of the Best Business Books for Entrepreneurs

Rebekah Radice

I’ve always been an avid reader. Since I can remember, grabbing a book, hunkering down on the couch, and falling into a bestseller has been my favorite pastime. As an entrepreneur, that habit stuck.

Facebook Attribution: View Top Sources for Conversions

Jon Loomer

Facebook quietly launched Facebook Attribution last month, a free tool that gives marketers “ a more holistic view of the customer journey, both on and off Facebook. ” “Holistic” is a fancy way of saying “complete.”