June, 2017

How to Make Your Email Autoresponders Sizzle More Than Jessica Rabbit

Waxing UnLyrical

There must be something in the wind, because after months of not traveling I’m suddenly all over the map. Last week it was Amarillo, now I’m in NYC … told you, literally all over the map!

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How Do I Share A Facebook Post To Twitter?

SocMed Sean

Well, I kinda figured this was going to happen. Last week, I responded to an email asking me how I post my tweets or tweets I liked to my Facebook page. It took off over the weekend, garnering a ton of tweets and retweets.

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How to Make Your Content Stand Out in 2017: Three Expert Tips

Webbiquity SMM

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? You’re not alone. Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential.

Tips for Your Business from Social Media Day Conference

yMarketingMatters

What a week… I am still on a high and catching my breath from Social Media Day Conference at the Mahwah Regional Chamber of Commerce. I am honored to have been such an intrinsic part of organizing this Conference together with other members of the (small kickass) MRCC social media committee.

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements.

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Think You Can Apply a SWOT Analysis to Social Media Marketing?

agora pulse

Businesses, non-profits, and even social groups aim to stay relevant and desirable to their customers, members, and target audiences. People only have so much money, time, and attention. How do these organizations keep from going under? Why apply SWOT to social media strategy?

How a Trip to Antigua Dropped Into My Lap Thanks to Intentionality

Waxing UnLyrical

Would you believe I literally dreamed up a trip to Antigua? Had this not happened to me, I would have called myself crazy, or “woo woo,” or maybe something even more colorful. But it did.

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PR Crisis Comms in Action: Top 7 Social Media Fires of 2017 (So Far)

Meltwater

In a year where an average Joe has the gall to mansplain the Bible to… Read More.

The Conscious Company Global Leaders Forum

Janet Fouts

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Here’s my recap of some of the highlights.

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5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face.

Why Social Media Automation Will Eventually Kill Social Media (Unless We Do Something About It)

agora pulse

Let me take you back in time — to May 2017. I popped into my Agorapulse dashboard and saw this tweet. Tools to Help Your Business Succeed In 2016…” followed by a list of tools. Did I mention that it was May *2017*?

Why I’m Grateful to My Grandma on Father’s Day

Waxing UnLyrical

This is a pic of my dad & me when I was just a young ‘un, circa She’s Still Sucking Her Thumb: I’m the eldest in my family, born when my dad was just 23. That boggles my mind. Most people aren’t even “adulting” at 23, but my dad was … well, a dad!

5 Easy Ways to Organically Increase Your App Downloads and Lift Rankings

SocMed Sean

This week we welcome guest blogger Robert Everett. Robert is a content and marketing specialist at one of the leading essay writing companies.

The 5-Step Process That Will Transform Your PR Recruiting Efforts

Meltwater

Whether you’re replacing an employee who has moved on to greener pastures, or finally obtained… Read More.

What Kind of Decisions Would You Make if Your Future Didn’t Depend on it?

Direct Marketing Observations

What if you had no filter? What if there were no repercussions for your actions both offline and online? What kind of world would that be? That would be 2017, where streaming your crimes, your transgressions or other people’s flaws, misdeeds, and imperfections on your phone seem to be the norm.

Stop Wasting Time on Social Media if You don’t KNOW Your Ideal Customer!

Pam Moore

So you think you know your audience? Do you know your ideal customer? You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties.

Which Facebook Ad Objective Should I Choose?

agora pulse

Have you ever been confused as to which Facebook Ad objective you should choose when setting up your Facebook Ad campaigns? I see too many people stumbling at this very first hurdle when setting up their ads, so they revert to the easier method of just boosting their posts.

#measurePR Recap (May 2017): From Cadillacs to Shoestrings

Waxing UnLyrical

In May, we saw a fab team from Mississippi State University Extension Service take their seats at the #measurePR “table.” ” You see, my friend Elizabeth Gregory North had been telling me of how they’ve been doing a lot of research with both small and large budgets recently.

Facebook Group Updates: Insights, Scheduled Posts and More

Jon Loomer

Facebook is rolling out new features for Group admins that will aid in the management of members and content. As I type this, I don’t yet have most of these features. TechCrunch wrote a terrific recap of these updates , and the images below come from that article.

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7 Ways to Get out from Under the Instagram Shadowban

Meltwater

More and more companies are noticing a drop in Instagram engagement, despite the fact that… Read More.

Up Your Customer Retention Rate With Social Media: Keep your Customers Longer!

Devumi

Social media has already proven to be a great tool for attracting new customers to your brand. But how about keeping them? As it turns out, social media is also effective for customer retention.

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook.

How to Get Your LinkedIn Articles Read by More People

agora pulse

If you have started to use LinkedIn Publishing , you may be wondering how to get your articles read by more people. More views with your LinkedIn articles means that you have the ability to build more credibility and recognition, make new connections, and get additional proposal requests and clients.

8 creative ways to use customer feedback to improve your business

Socialmedia.biz

Lindsay Bremner / Creative Commons BY. How to evaluate & act on the information you gather. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, email specialists. Post by Megan Totka. ChamberofCommerce.com.

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Facebook Metrics: New Ways to Measure Ad and Page Engagement

Jon Loomer

Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. These metrics will roll out over the coming weeks, though no specific timetable was provided. Here’s what you need to know… Landing Page Views.

How Social Media Can Extinguish (or Ignite) Your PR Crisis

Meltwater

Whether your company is killing it on social or getting by with a minimal presence,… Read More.

YouTube Channel Keywords: Help your Audience Find You

Devumi

Keywords play an important role when it comes to making your videos searchable on YouTube. As it turns out, they also do the same for your entire channel. Read on to get a better understanding of what YouTube channel keywords are and how to effectively use them.

Here’s Why Your Facebook Ads Don’t Convert and How to Fix Them

Pam Moore

Facebook advertising is an incredible way to increase sales, brand awareness, build community and achieve your business goals. With more than 1.28 billion daily and 1.94

Does Working with Micro Influencers Bring in Big ROI?

agora pulse

Working with influencers is a great way to gain exposure for your brand or business. But can micro influencers really bring in ROI? Let’s break down the benefits of working with micro influencers. What Is A Micro Influencer?

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Do you know what makes your prospects buy?

Audiense

Businesses need to better understand their customers to design and develop more personalised and targeted products, services and marketing activities.

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How-to Guide for Creating Instagram Stories

Ignite Social Media

Since launching Instagram Stories in the fall of 2016, they have taken off. According to Instagram , Stories now has 250 million daily active users, up from 200 million in April. Delmondo reports that Snapchat Stories has experienced a 50% decline compared to June of 2016.

Attention Business Leaders: 5 Reasons Why You Need to Master Social

Meltwater

So you’re a C-Suite executive. A top business leader. Some call you the big cheese,… Read More.

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5 Steps to More Creative and Effective Social Media Campaigns

Convince & Convert

Are you experiencing a creative drought? Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas?

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? Good news is we have real answers!

7 TweetDeck Alternatives You Should Start Thinking About

agora pulse

There is some very real talk about Twitter offering a paid subscription to power users which would be contained within TweetDeck. Its mobile app is already gone and there’s a very real possibility that the desktop version of TweetDeck could be removed or upgraded to paid only.

Understanding the audience that watched the Champions League Final

Audiense

On Saturday 3rd June, the final of the European Champions League was contested between Real Madrid and Juventus at Cardiff’s Principality Stadium. We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game.

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3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy

Ignite Social Media

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations.