June, 2017

How to Generate Association Revenue Through Grants – It’s Easier Than You Think

SocialFish

By Amy Gitchell, GrowthZone AMS. “We We need to do more fundraising and generate more revenue.”. It’s a familiar refrain of organizations of all types and sizes. A commonly overlooked solution to the challenge is to seek funds for specific programs and projects by applying for grants.

The Conscious Company Global Leaders Forum

Janet Fouts

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Here’s my recap of some of the highlights.

Trending Sources

4 LinkedIn Tools that Will Change the Way You Think About LinkedIn

Razor Social

If you are in B2B marketing or otherwise tasked with sourcing leads for your company, LinkedIn is one of the most powerful platforms you can use to grow your business.

How to Get Your First 1,000 Followers on Every Major Social Network

Buffer Social

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! .

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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A Marketer’s Guide to Starting Out on YouTube

Simply Measured

YouTube has over a billion users (almost one-third of all people on the internet) and, according to Hubspot , reaches more 18+ year-olds during prime time TV hours than any cable TV network.

Facebook Metrics: New Ways to Measure Ad and Page Engagement

Jon Loomer

Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. These metrics will roll out over the coming weeks, though no specific timetable was provided. Here’s what you need to know… Landing Page Views.

How to Make Your Email Autoresponders Sizzle More Than Jessica Rabbit

Waxing UnLyrical

There must be something in the wind, because after months of not traveling I’m suddenly all over the map. Last week it was Amarillo, now I’m in NYC … told you, literally all over the map!

Use Photos from Social Media to Combat Abandoned Shopping Carts

Pixlee

Marketing and e-commerce professionals project almost visceral reactions when talking about shopping cart abandonment. They are aware that it’s a big problem yet at the same time a lucrative opportunity.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Mobile Marketing Studio: 26 Apps to Help You Create Epic Social Media Content on Your Smartphone

Buffer Social

What does it take to create incredible social media content? Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines you need to rock at in order to be successful.

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Boomer Bootcamp!

SocialFish

Message for SocialFish readers from my friend Shira Harrington – please share if you know anyone who might be interested!

What Social Marketers Can Learn from David Ogilvy

Simply Measured

Remember when there wasn’t social media and people instead did…wait, what did they do? Even those of us who once ran across the ice fields hunting mammoths for dinner have trouble imagining a world without social media.

How to Turn Video Content into Conversions

Convince & Convert

The first electronic television was introduced to the world 90 years ago. Right off the bat, everyone knew it was love at first sight. Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic.

A World Gone Social

Learn how companies must adapt to survive.

The Complete Guide to Facebook Mentions and Tags for People and Pages

The Social Media Hat

Whether you're a long-time Facebook user or just getting started, understanding the differences between mentions and tagging can be a bit tricky. Here's everything you need to know

7 Ways to Get out from Under the Instagram Shadowban

Meltwater

More and more companies are noticing a drop in Instagram engagement, despite the fact that… Read More.

Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years

Buffer Social

Do you remember your first social media profile? Or, how about your first social media post? My first profile was on Myspace , my first friend was “Tom from Myspace,” and my first post was something like, “Myspace is awesome!” ” The rest is history.

Marketing, Membership and Comms Association Jobs – June 27

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Tips to Keep Your Sales Prospects from Suddenly Going Dark

Social Selling Masters

In sales, it is important to remember not to count your chickens before your eggs hatch. Or, in other words, don’t forget that a sale isn’t final until it’s actually finalized.

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Here’s How Often You Should Post on Social Media

Convince & Convert

Will Roe v. Wade be overturned? Will the United States bail on every international treaty to which it has previously signed? Will Nicolas Cage have a late-career resurgence? How often should I post to social media? These (among others) are the central questions of our time.

How Important Is Influencer Marketing for Brand Awareness?

Simply Measured

When done right, influencer marketing can work wonders for businesses looking to launch new products or raise brand awareness by tapping into an influencer’s already established audience and reach. So, what exactly is influencer marketing? It means partnering with bloggers and/or social media influencers, and having them create BEAR content. Brand-Specific: It should be clear that the influencer is using your product or associated with your brand.

6 Social Media Marketing Aspects to Remember If You Want Success

Stay N' Alive

The top two rewards that come from effective social media use are increased exposure and traffic (to your website), as cited in the 2017 Social Media Marketing Industry Report.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Complete Guide to Using Stock Photos in Your Marketing

Buffer Social

When you hear the term ‘stock photo’, what’s the first thing that comes to mind? My hunch is it’s probably a photo of a group of friends awkwardly laughing, business people staring at charts on a wall, or something along those lines. Probably not the best connotations, right?

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Hot Association Marcomm Jobs – Week of June 7

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

How to Optimize Your Website’s Perceived Load Speed

Pixlee

Load speed has long been a metric of focus for website developers and marketers alike, and this is particularly true in the e-commerce space. Shoppers’ rising expectations for brands to deliver quick and seamless online experiences leave little room for error. Conversion rates have been seen to increase by as much as 7% for every 1 second of load time improvement , making page optimization a seldom overlooked topic.

How To Get The Rainbow Pride Reaction On Facebook

Bill Hartzer

There is a new reaction on Facebook, called Rainbow Pride Reaction. Currently, Facebook defaults to a few reactions that you can make on friends’ posts: Like (thumbs up), Love, Haha, Wow, Sad, and Angry.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Content, Links & Influencers

Proactive Report

Creating content is one thing, getting it seen is another. It’s that ‘tree in the forest’ question: If you create the perfect piece of content and nobody sees it, does it matter? Distribution and amplification of your content is a vital part of your content strategy.

What Social Marketers Need to Know From the 2017 Mary Meeker’s Internet Trends Report

Simply Measured

Mary Meeker’s annual KPCB Internet Trends Report is a legendary and much-anticipated document for every person in business, not just social marketers. That’s perhaps why it is so valuable: because it contextualizes the trends that social marketers are noticing and experiencing everyday. 2017’s report gave a welcome-but-exhaustive overview of global trends before delving into more specific topics like interactive games, the cloud, healthcare, and more.

127 Time-Saving Keyboard Shortcuts for Social Media Marketers

Buffer Social

I used to think the few seconds I save by using keyboard shortcuts are not useful. I mean, what can I do with those few seconds? A lot, it seems… A few seconds here and there can add up. And according to Brainscape , you can save up to eight workdays per year!

3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

B2B companies have an attention problem. As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. They’re going through the motions, and their results are suffering as a result.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.