June, 2017

How a Trip to Antigua Dropped Into My Lap Thanks to Intentionality

Waxing UnLyrical

Would you believe I literally dreamed up a trip to Antigua? Had this not happened to me, I would have called myself crazy, or “woo woo,” or maybe something even more colorful. But it did.

How to Make Your Content Stand Out in 2017: Three Expert Tips

Webbiquity SMM

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? You’re not alone. Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential.

How Do I Share A Facebook Post To Twitter?

SocMed Sean

Well, I kinda figured this was going to happen. Last week, I responded to an email asking me how I post my tweets or tweets I liked to my Facebook page. It took off over the weekend, garnering a ton of tweets and retweets.

Marketing, Membership and Comms Association Jobs – June 27

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements.

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How to Make Your Email Autoresponders Sizzle More Than Jessica Rabbit

Waxing UnLyrical

There must be something in the wind, because after months of not traveling I’m suddenly all over the map. Last week it was Amarillo, now I’m in NYC … told you, literally all over the map!

How To 240

PR Crisis Comms in Action: Top 7 Social Media Fires of 2017 (So Far)

Meltwater

In a year where an average Joe has the gall to mansplain the Bible to… Read More.

How Do I Post A Tweet To Facebook?

SocMed Sean

First off, let me say how much I love my blog subscribers. I get a lot of really good feedback from my readers who ask questions that often go quite a bit beyond the articles the I write.

Boomer Bootcamp!

SocialFish

Message for SocialFish readers from my friend Shira Harrington – please share if you know anyone who might be interested!

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Stop Wasting Time on Social Media if You don’t KNOW Your Ideal Customer!

Pam Moore

So you think you know your audience? Do you know your ideal customer? You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties.

Which Facebook Ad Objective Should I Choose?

agora pulse

Have you ever been confused as to which Facebook Ad objective you should choose when setting up your Facebook Ad campaigns? I see too many people stumbling at this very first hurdle when setting up their ads, so they revert to the easier method of just boosting their posts.

Why I’m Grateful to My Grandma on Father’s Day

Waxing UnLyrical

This is a pic of my dad & me when I was just a young ‘un, circa She’s Still Sucking Her Thumb: I’m the eldest in my family, born when my dad was just 23. That boggles my mind. Most people aren’t even “adulting” at 23, but my dad was … well, a dad!

The 5-Step Process That Will Transform Your PR Recruiting Efforts

Meltwater

Whether you’re replacing an employee who has moved on to greener pastures, or finally obtained… Read More.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Easy Ways to Organically Increase Your App Downloads and Lift Rankings

SocMed Sean

This week we welcome guest blogger Robert Everett. Robert is a content and marketing specialist at one of the leading essay writing companies.

Sweet Association Social Media & Marketing Jobs – June 21

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .

5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face.

How to Get Your LinkedIn Articles Read by More People

agora pulse

If you have started to use LinkedIn Publishing , you may be wondering how to get your articles read by more people. More views with your LinkedIn articles means that you have the ability to build more credibility and recognition, make new connections, and get additional proposal requests and clients.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

#measurePR Recap (May 2017): From Cadillacs to Shoestrings

Waxing UnLyrical

In May, we saw a fab team from Mississippi State University Extension Service take their seats at the #measurePR “table.” ” You see, my friend Elizabeth Gregory North had been telling me of how they’ve been doing a lot of research with both small and large budgets recently.

7 Ways to Get out from Under the Instagram Shadowban

Meltwater

More and more companies are noticing a drop in Instagram engagement, despite the fact that… Read More.

What Kind of Decisions Would You Make if Your Future Didn’t Depend on it?

Direct Marketing Observations

What if you had no filter? What if there were no repercussions for your actions both offline and online? What kind of world would that be? That would be 2017, where streaming your crimes, your transgressions or other people’s flaws, misdeeds, and imperfections on your phone seem to be the norm.

Hot Association Marcomm Jobs – Week of June 7

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook.

Why Social Media Automation Will Eventually Kill Social Media (Unless We Do Something About It)

agora pulse

Let me take you back in time — to May 2017. I popped into my Agorapulse dashboard and saw this tweet. Tools to Help Your Business Succeed In 2016…” followed by a list of tools. Did I mention that it was May *2017*?

Up Your Customer Retention Rate With Social Media: Keep your Customers Longer!

Devumi

Social media has already proven to be a great tool for attracting new customers to your brand. But how about keeping them? As it turns out, social media is also effective for customer retention.

How Social Media Can Extinguish (or Ignite) Your PR Crisis

Meltwater

Whether your company is killing it on social or getting by with a minimal presence,… Read More.

Facebook Group Updates: Insights, Scheduled Posts and More

Jon Loomer

Facebook is rolling out new features for Group admins that will aid in the management of members and content. As I type this, I don’t yet have most of these features. TechCrunch wrote a terrific recap of these updates , and the images below come from that article.

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How-to Guide for Creating Instagram Stories

Ignite Social Media

Since launching Instagram Stories in the fall of 2016, they have taken off. According to Instagram , Stories now has 250 million daily active users, up from 200 million in April. Delmondo reports that Snapchat Stories has experienced a 50% decline compared to June of 2016.

Here’s Why Your Facebook Ads Don’t Convert and How to Fix Them

Pam Moore

Facebook advertising is an incredible way to increase sales, brand awareness, build community and achieve your business goals. With more than 1.28 billion daily and 1.94

Why Your Facebook Ads (Desperately) Need Social Proof

agora pulse

When you’re online researching a potential purchase, what’s the one thing you almost always make sure you do first? If you’re like about 9 in 10 customers , you’re going to go looking for online reviews created by actual customers.