June, 2017

Sweet Association Social Media & Marketing Jobs – June 21

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .

The Conscious Company Global Leaders Forum

Janet Fouts

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Here’s my recap of some of the highlights.

Trending Sources

How to Make Your Content Stand Out in 2017: Three Expert Tips

Webbiquity SMM

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? You’re not alone. Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential.

4 LinkedIn Tools that Will Change the Way You Think About LinkedIn

Razor Social

If you are in B2B marketing or otherwise tasked with sourcing leads for your company, LinkedIn is one of the most powerful platforms you can use to grow your business.

Giant: FREE Light & Fit Greek Zero Yogurt + Moneymaker Thru 1/18!

Giant Food Store Coupon Matchups & Deals

More Trending

Facebook Metrics: New Ways to Measure Ad and Page Engagement

Jon Loomer

Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. These metrics will roll out over the coming weeks, though no specific timetable was provided. Here’s what you need to know… Landing Page Views.

Use Photos from Social Media to Combat Abandoned Shopping Carts

Pixlee

Marketing and e-commerce professionals project almost visceral reactions when talking about shopping cart abandonment. They are aware that it’s a big problem yet at the same time a lucrative opportunity.

Why Social Media Automation Will Eventually Kill Social Media (Unless We Do Something About It)

agora pulse

Let me take you back in time — to May 2017. I popped into my Agorapulse dashboard and saw this tweet. Tools to Help Your Business Succeed In 2016…” followed by a list of tools. Did I mention that it was May *2017*?

The Complete Guide to Using Stock Photos in Your Marketing

Buffer Social

When you hear the term ‘stock photo’, what’s the first thing that comes to mind? My hunch is it’s probably a photo of a group of friends awkwardly laughing, business people staring at charts on a wall, or something along those lines. Probably not the best connotations, right?

Dollar General Coupon Matchups – Week Of 01/07- 01/13

Dollar General Coupon Matchups & Deals

Creating The LinkedIn Content That Will Draw Readers

Devumi

If you are looking to attract more connections on LinkedIn, simply having a perfect profile won’t be enough. To really draw the interest of new connections, you will need to share engaging content. Read on to find out how you can develop LinkedIn content that serves this purpose.

Marketing, Membership and Comms Association Jobs – June 27

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .

How to Build Thought Leadership with LinkedIn

Peg Fitzpatrick

Learning how to build thought leadership with Linkedin isn’t just for people who are looking for a new job. Thought leadership is a tricky phrase. In this instance, I’m using it to discuss building your professional reputation in a certain area of expertise.

How to Make Your Email Autoresponders Sizzle More Than Jessica Rabbit

Waxing UnLyrical

There must be something in the wind, because after months of not traveling I’m suddenly all over the map. Last week it was Amarillo, now I’m in NYC … told you, literally all over the map!

NEW Giant Ad Scan For 1/12/18 Is Here!

Giant Food Store Coupon Matchups & Deals

Think You Can Apply a SWOT Analysis to Social Media Marketing?

agora pulse

Businesses, non-profits, and even social groups aim to stay relevant and desirable to their customers, members, and target audiences. People only have so much money, time, and attention. How do these organizations keep from going under? Why apply SWOT to social media strategy?

The Mobile Marketing Studio: 26 Apps to Help You Create Epic Social Media Content on Your Smartphone

Buffer Social

What does it take to create incredible social media content? Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines you need to rock at in order to be successful.

Tools 37

What Social Marketers Can Learn from David Ogilvy

Simply Measured

Remember when there wasn’t social media and people instead did…wait, what did they do? Even those of us who once ran across the ice fields hunting mammoths for dinner have trouble imagining a world without social media.

Hot Association Marcomm Jobs – Week of June 7

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Turn Video Content into Conversions

Convince & Convert

The first electronic television was introduced to the world 90 years ago. Right off the bat, everyone knew it was love at first sight. Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic.

The Complete Guide to Facebook Mentions and Tags for People and Pages

The Social Media Hat

Whether you're a long-time Facebook user or just getting started, understanding the differences between mentions and tagging can be a bit tricky. Here's everything you need to know

How to Get Your LinkedIn Articles Read by More People

agora pulse

If you have started to use LinkedIn Publishing , you may be wondering how to get your articles read by more people. More views with your LinkedIn articles means that you have the ability to build more credibility and recognition, make new connections, and get additional proposal requests and clients.

Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years

Buffer Social

Do you remember your first social media profile? Or, how about your first social media post? My first profile was on Myspace , my first friend was “Tom from Myspace,” and my first post was something like, “Myspace is awesome!” ” The rest is history.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What Kind of Decisions Would You Make if Your Future Didn’t Depend on it?

Direct Marketing Observations

What if you had no filter? What if there were no repercussions for your actions both offline and online? What kind of world would that be? That would be 2017, where streaming your crimes, your transgressions or other people’s flaws, misdeeds, and imperfections on your phone seem to be the norm.

Film 34

How to Generate Association Revenue Through Grants – It’s Easier Than You Think

SocialFish

By Amy Gitchell, GrowthZone AMS. “We We need to do more fundraising and generate more revenue.”. It’s a familiar refrain of organizations of all types and sizes. A commonly overlooked solution to the challenge is to seek funds for specific programs and projects by applying for grants.

Developing a Content Strategy: Coordinating Content Conductivity

Devumi

Content is considered to be the core of any marketing effort. It is what is used to tell a brand’s message. For it to be effective, the content must be created and managed the right way. This is when having a detailed content strategy comes in handy. Read on to find out how you can […].

7 Ways to Get out from Under the Instagram Shadowban

Meltwater

More and more companies are noticing a drop in Instagram engagement, despite the fact that… Read More.

A World Gone Social

Learn how companies must adapt to survive.

Here’s How Often You Should Post on Social Media

Convince & Convert

Will Roe v. Wade be overturned? Will the United States bail on every international treaty to which it has previously signed? Will Nicolas Cage have a late-career resurgence? How often should I post to social media? These (among others) are the central questions of our time.

127 Time-Saving Keyboard Shortcuts for Social Media Marketers

Buffer Social

I used to think the few seconds I save by using keyboard shortcuts are not useful. I mean, what can I do with those few seconds? A lot, it seems… A few seconds here and there can add up. And according to Brainscape , you can save up to eight workdays per year!

How to Optimize Your Website’s Perceived Load Speed

Pixlee

Load speed has long been a metric of focus for website developers and marketers alike, and this is particularly true in the e-commerce space. Shoppers’ rising expectations for brands to deliver quick and seamless online experiences leave little room for error. Conversion rates have been seen to increase by as much as 7% for every 1 second of load time improvement , making page optimization a seldom overlooked topic.

Which Facebook Ad Objective Should I Choose?

agora pulse

Have you ever been confused as to which Facebook Ad objective you should choose when setting up your Facebook Ad campaigns? I see too many people stumbling at this very first hurdle when setting up their ads, so they revert to the easier method of just boosting their posts.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.