May, 2017

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Cyberbullying: My Week on LinkedIn

Waxing UnLyrical

About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. That was about a week ago. Suddenly, over this past weekend, the number of views had crossed 10,000. Oh my, I thought to myself. I guess this is hitting a chord with a lot of people.

LinkedIn 279
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Digital Transformation as an Expression of Business

Buzz Marketing for Technology

In much of industry, the idea of “Digital Transformation” has taken root. At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings. In addition, digital transformation is about the inclusion of all potentially interested parties (employees, partners, customers, influencers) in the creation and execution of new lines of business and innovation.

Energy 188
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Social Media Marketing Wisdom from a Galaxy Far, Far Away

The Social Media Hat

Whether you're a fan of Star Wars or not, you'll find these quotes to be perfectly applicable to your social media marketing. Learn to find your focus, don't rely on luck, set goals and have faith in yourself.

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This is All You Need to Write the BEST Social Media Bio

Rebekah Radice

When was the last time you updated your social media bio? If you’ve spent time agonizing over what to write, how to write, and what to include – let me put your mind at ease. Sharing your strengths, skills, and unique solutions doesn’t have to be difficult. That’s why I’ve put together a 4-step process to help you create a bio for every social network.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Social Selling: 4 Things You Need from Your Buyer Before You Can Sell to Them

Pam Moore

Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. We focus on content and visual marketing that grabs attention. We build beautiful landing pages that convert readers, listeners and viewers to buyers.

Training 167
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Facebook Ad Conversion Attribution: What You Need to Know

Jon Loomer

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Which ad gets credit? This post will provide necessary clarification. Ready? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

More Trending

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Increase Instagram Engagement With These 6 Tips

Firebelly

In order to get the most out of your Instagram account, you must create content that leads to higher engagement. Increase Instagram engagement with these six techniques. 6 Tips to Increase Instagram Engagement: 1. Hashtags. Hashtags are a great way to connect your content with people who are interested in your product/service/industry. Jot down terms you would use to describe your business and then search those hashtags on Instagram to see what is trending.

Instagram 136
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Increasing Blog Visibility: A #BookMarketingChat with @BadRedheadMedia

The Social Media Hat

While the #BookMarketingChat community are authors, and our chat was focused on how authors can use a blog and blogging techniques, I think every blogger and business, regardless of niche, would have gotten value from the chat!

Blogger 167
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How to Manage Multiple Facebook Pages Without Going Nuts

agora pulse

If you’re an agency or business owner needing to manage multiple Facebook accounts then you will know how stressful it can be. I manage six pages on Facebook and there have been times when I thought I was losing my mind. Actually losing my mind! There are now over 65 million business pages on Facebook and if you’re managing more than one of them, you will need some productivity hacks to stay sane.

Facebook 153
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Power of Emotion: 8 Foundations to a More Human Brand

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. Branding strategies, brand storytelling and even emotional branding is not new.

Brands 166
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Entrepreneurs: Stop Wasting Time on Misfits

Jon Loomer

[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. In the early days of my business, I did all I could to please each customer and potential customer. Is my product too expensive? Here’s a discount code.

Discount 156
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“I’m not a Millennial” and Other Myths F’ing up Your Career

Waxing UnLyrical

I’ve believed this for a while, and it was reinforced to me just the other day: How our future unfolds is determined in large part by whether or not we buy into our own myths. We live in a lovely, 1930s-era Cape Cod. I love old houses; their quirks, their history, their brickwork…but not their plumbing. Thanks to said plumbing, we’ve had more than the usual number of “toilet emergencies” over the last few months.

Buy 190
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Best and Worst Mother’s Day Branded Social Content

Ignite Social Media

If you’ve been on any social media platform within the last week, you’ve probably seen many posts surrounding Mother’s Day. For this holiday, many of the industry’s biggest brands have a great reason to participate in marketing to moms, daughters, fathers and more. According to the National Retail Federation, Americans were expected to spend more than ever on Mother’s Day this year as they shower moms with everything from jewelry to special outings at favorite restaurants.

Brands 149
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75 Facebook Tips, Tricks, Tools, Resources and Hacks for Businesses

The Social Media Hat

How would you like to be more efficient in your Facebook activity, yet reach and convert far more prospective fans and customers? You need this survival kit.

Resources 168
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Worst Advice We Got from Social Media Gurus: Our Social Media Expert Roundup

agora pulse

Chances are, if you’re trying to market your business, you will be introduced to a “social media guru” who will purportedly take your Facebook page to otherworldly heights. Before you hand over a penny to this person, listen up. Anyone who calls themselves a social media guru — or doesn’t dismiss someone else who calls them a guru — is probably not in the social media trenches, consistently producing good results using completely legitimate and ethical techniq

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What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. All three forms of media are important for your business. Understanding the differences, benefits and how they can work together is key to success in achieving your goals and a positive return on your investment.

Nielsen 165
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How to Create Conditional Answers for Facebook Lead Ad Forms

Jon Loomer

Facebook lead ads are a great way for marketers to collect email addresses without sending users to an external website. This is now enhanced with conditional answers for Facebook lead ad forms. When creating Facebook lead ad forms, you can ask for generic information that can be pulled from a user profile (first name, last name, email address, etc.)… … or you can ask custom questions.

How To 150
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Why AAA Should Be Worried About Getting a C- From Me

Waxing UnLyrical

A couple of days ago, I received a membership renewal notice from AAA. This #inyourface graphic was right at the top: Whoa!!! Panic stations, people, move out of the WAY, Lola, I need to grab my wallet now now now NOW. But before my anxious little (and still sore from the 5 stitches I got last week) fingers could plug in my credit card info, I remembered something.

Insurance 169
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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19 Ideas That Will Inspire a Years Worth of Blog Post Topics

Rebekah Radice

Ever sit at the computer, fingers on the keyboard, ready to write the next blog post, but have no idea what to write about? It happens to the best of us. That blank screen call feel daunting. But today I have good news. If you’ve struggled to come up with blog post topics, there’s a lot of ways to brainstorm. You only need to know where to look and how to prompt your brain on those less than creative days.

Privacy 139
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Social First Content Strategy: Start with Social, End with Success

Meltwater

Marketing campaigns inspire stretch goals. Whether the primary focus is increasing awareness, generating leads, engagement,… Read More.

Strategy 149
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How to Grow Your Instagram Account

agora pulse

Instagram is one of the fastest growing social media networks right now. With a focus on visual content, it is yet another way from brands and businesses to connect with potential consumers. Keep in mind that it’s not just about the followers. Cultivating an engaged community is a big part of a good Instagram strategy. Here are a few tips on how you can grow your Instagram account organically and efficiently.

Instagram 136
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Is Your Content Top of Feed Worthy?

Pam Moore

Marketers have no guarantee their content will be seen on any medium, platform or social network. Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to. There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position. These spammy tactics no longer work like they use to.

Feed 162
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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This is Why I’m an Entrepreneur

Jon Loomer

Join Jon and his family as they raise money for the Lemon Climb , an event run by Alex’s Lemonade Stand Foundation, raising money to battle childhood cancer. THANK YOU! The memories won’t fade with time… I sat in a nondescript cubicle doing nondescript things on a nondescript morning at work. A phone call from my wife, Lisa, shook my life from “normal.” First, silence.

Sample 135
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How Is Dark Social Affecting Your Brand?

Convince & Convert

The term “dark social” is kicked around every so often by marketers. But what is it, how does it affect your brand, and how you can measure it? Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The prize: billions of active monthly users, including coveted millennial and Generation Z consumers.

Brands 131
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Are You Asking Your Social Media Fans To Do Too Much?

Ignite Social Media

Getting engagements from your social media fans is easier said than done. With 1.3 million pieces of content on Facebook shared every minute, it’s harder than ever to stand out from the crowd. The first step is to stop your fan from scrolling through their feed, but then are you sealing the deal by getting your fan to engage? The answer is probably not, as the average engagement rate on Facebook is only.25%.

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The 7 Simple SEO Mistakes That Are Killing Your Content Marketing Strategy

Meltwater

High-quality, informative content is one of the most important success factors in B2B marketing.In fact,… Read More.

SEO 155
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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5 Facebook Ad Tools That Take The Pain Out Of Ad Creation

agora pulse

Facebook advertising can be complex and confusing. Luckily, there are a number of Facebook ad tools that make it easier for business owners, marketers, and even ad specialists to do their job. I set up my first Facebook ad in 2012. At the time, boosted posts were called “Promoted posts” and I, like many others, started my advertising journey by clicking the “Promote” button.

Tools 133
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Get Back Up and Do It Again

Ari Herzog

Paleo eating includes fruits and vegetables, nuts, and anything that had a heartbeat. No dairy. No grains. No refined or pasteurized foods. No additives. In other words, eat what the caveman would eat. Be a modern hunter-gatherer , not a later agriculturist. I joined the paleo revolution in July 2014 to lose belly fat and tone my abs. Exercise alone didn’t work.

Exercises 117
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This is Why I’m an Entrepreneur

Jon Loomer

Join Jon and his family as they raise money for the Lemon Climb , an event run by Alex’s Lemonade Stand Foundation, raising money to battle childhood cancer. THANK YOU! The memories won’t fade with time… I sat in a nondescript cubicle doing nondescript things on a nondescript morning at work. A phone call from my wife, Lisa, shook my life from “normal.” First, silence.

Sample 118
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What’s the New Social Media Skill Set?

Convince & Convert

Hire the wrong social media manager, and your business might be in trouble. Learn the most important traits and skills to look for when hiring a social media manager. Takeaways. The importance of a top-notch social media manager is growing as social’s role in marketing continues to expand. A great social media manager is naturally curious, adaptable, and teachable.

Skills 123
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How to Listen to Social Media Conversations for Your Best Content

Ignite Social Media

You’ve heard the term social media listening , but is your brand doing it? Does your team even really know what it means? You’re probably already listening to what your customers and prospects have to say within other marketing channels, but what about on social? Social listening is essentially monitoring and searching within social communities to see what’s being said about your company/industry/competitors and other relevant topics of interest.