May, 2017

Cyberbullying: My Week on LinkedIn

Waxing UnLyrical

About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. That was about a week ago. Suddenly, over this past weekend, the number of views had crossed 10,000.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources.

Tools 261

Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion

SocialFish

By Elizabeth Weaver Engel, MA, CAE, CEO and Chief Strategist, Spark Consulting. Association executives know that the Millennial generation, which will soon be the majority of our workforce and membership base, is the most diverse generation we’ve ever had in the US.

5 Facebook Ad Tools That Take The Pain Out Of Ad Creation

agora pulse

Facebook advertising can be complex and confusing. Luckily, there are a number of Facebook ad tools that make it easier for business owners, marketers, and even ad specialists to do their job. I set up my first Facebook ad in 2012.

Tools 171

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Infographic: Is That All? What a Social Media Manager Does

Meltwater

Snap pics, shoot a video, and add 140 characters of clever. While you’re at it,… Read More.

More Trending

#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Guest post by Cheryl Joy. According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021.

B2B 252

LinkedIn Groups: What you Need to Know Now

SocialFish

If you read this blog, you know I tend to be sort of a glass-half-empty kind of gal. I prefer to think of myself as a realist rather than a pessimist, but hey–someone has to be the downer, right?

Groups 193

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Don’t count Twitter out. In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Whether you use Twitter for publishing, monitoring, or customer service, you need to measure your efforts.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Increase Instagram Engagement With These 6 Tips

Firebelly

In order to get the most out of your Instagram account, you must create content that leads to higher engagement. Increase Instagram engagement with these six techniques. 6 Tips to Increase Instagram Engagement: 1. Hashtags.

Social Selling: 4 Things You Need from Your Buyer Before You Can Sell to Them

Pam Moore

Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. We focus on content and visual marketing that grabs attention.

“I’m not a Millennial” and Other Myths F’ing up Your Career

Waxing UnLyrical

I’ve believed this for a while, and it was reinforced to me just the other day: How our future unfolds is determined in large part by whether or not we buy into our own myths. We live in a lovely, 1930s-era Cape Cod.

Course 215

Spotting Trends in the PR Industry

Meltwater

Trend spotting in the PR industry is a bit like trying to capture lightning in… Read More.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Mark Your Calendars – SUMMER SOLSTICE 2017

SocialFish

Come to The Solar Foundation ’s seventh annual Summer Solstice event on June 22, 2017 in Washington, DC! SUMMER SOLSTICE 2017. Hogan Lovells, LLP, 555 13th St NW, Washington, DC. June 22. 5:30 PM – 9:00 PM. Join us at The Solar Foundation’s 7th annual Summer Solstice!

Energy 191

So You Did Your Facebook Live Recording. What Next?

agora pulse

Facebook Live is a cool video streaming tool for marketers wanting to broadcast an interview, event, tutorial or just to say hi to fans on their Facebook page. A live video can take some time to prepare, especially if you’re a big brand.

Vimeo 171

Best and Worst Mother’s Day Branded Social Content

Ignite Social Media

If you’ve been on any social media platform within the last week, you’ve probably seen many posts surrounding Mother’s Day. For this holiday, many of the industry’s biggest brands have a great reason to participate in marketing to moms, daughters, fathers and more.

Power of Emotion: 8 Foundations to a More Human Brand

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands?

Brands 170

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why AAA Should Be Worried About Getting a C- From Me

Waxing UnLyrical

A couple of days ago, I received a membership renewal notice from AAA. This #inyourface graphic was right at the top: Whoa!!! Panic stations, people, move out of the WAY, Lola, I need to grab my wallet now now now NOW.

Teaching Modern PR to Students

Meltwater

One of the challenging parts of teaching modern PR and social media is the fact… Read More.

How Social Media Can Make You Healthier

SocialFish

Since the Internet first went public, people have been using message groups, bulletin boards and forums to form communities dedicated to losing weight and leading a healthier lifestyle.

How to Set Your Instagram Ads for Better Website Conversion

agora pulse

With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

4 Ways To Boost Your Company’s Digital Marketing Strategy

The Realtime Report

4 Ways To Boost Your Company’s Digital Marketing Strategy. The world of marketing is constantly shifting and changing, and digital marketing is no exception.

What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. All three forms of media are important for your business.

Content Types and When to Use Them

Ignite Social Media

When choosing what type of content to create, it is important to first determine what result is desired from the post. Objectives like driving sales on a website, introducing a brand, or encouraging interaction on a channel are common.

Types 146

Are Niche Social Media Sites the Beginning of a New Trend?

Meltwater

Major League Baseball (LB) announced a new social media app on April 18, 2017. The… Read More.

Sites 162

How the Internet Works (Infographic)

SocialFish

A fun reminder. Because cats in hats. Cool Infographic Friday

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The Worst Advice We Got from Social Media Gurus: Our Social Media Expert Roundup

agora pulse

Chances are, if you’re trying to market your business, you will be introduced to a “social media guru” who will purportedly take your Facebook page to otherworldly heights. Before you hand over a penny to this person, listen up.

Digital Transformation as an Expression of Business

Buzz Marketing for Technology

In much of industry, the idea of “Digital Transformation” has taken root. At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings.

Energy 206

Is Your Content Top of Feed Worthy?

Pam Moore

Marketers have no guarantee their content will be seen on any medium, platform or social network. Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to.

Feed 166