May, 2017

Cyberbullying: My Week on LinkedIn

Waxing UnLyrical

About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. That was about a week ago. Suddenly, over this past weekend, the number of views had crossed 10,000.

How to Manage Multiple Facebook Pages Without Going Nuts

agora pulse

If you’re an agency or business owner needing to manage multiple Facebook accounts then you will know how stressful it can be. I manage six pages on Facebook and there have been times when I thought I was losing my mind. Actually losing my mind!

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Social Selling: 4 Things You Need from Your Buyer Before You Can Sell to Them

Pam Moore

Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. We focus on content and visual marketing that grabs attention.

Spotting Trends in the PR Industry

Meltwater

Trend spotting in the PR industry is a bit like trying to capture lightning in… Read More.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Increase Instagram Engagement With These 6 Tips

Firebelly

In order to get the most out of your Instagram account, you must create content that leads to higher engagement. Increase Instagram engagement with these six techniques. 6 Tips to Increase Instagram Engagement: 1. Hashtags.

Best and Worst Mother’s Day Branded Social Content

Ignite Social Media

If you’ve been on any social media platform within the last week, you’ve probably seen many posts surrounding Mother’s Day. For this holiday, many of the industry’s biggest brands have a great reason to participate in marketing to moms, daughters, fathers and more.

More Trending

The Worst Advice We Got from Social Media Gurus: Our Social Media Expert Roundup

agora pulse

Chances are, if you’re trying to market your business, you will be introduced to a “social media guru” who will purportedly take your Facebook page to otherworldly heights. Before you hand over a penny to this person, listen up.

Power of Emotion: 8 Foundations to a More Human Brand

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands?

Brands 170

Teaching Modern PR to Students

Meltwater

One of the challenging parts of teaching modern PR and social media is the fact… Read More.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources.

Tools 258

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Digital Transformation as an Expression of Business

Buzz Marketing for Technology

In much of industry, the idea of “Digital Transformation” has taken root. At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings.

Energy 206

“I’m not a Millennial” and Other Myths F’ing up Your Career

Waxing UnLyrical

I’ve believed this for a while, and it was reinforced to me just the other day: How our future unfolds is determined in large part by whether or not we buy into our own myths. We live in a lovely, 1930s-era Cape Cod.

Course 210

What Does a Facebook Sales Funnel Look Like?

agora pulse

Every brand can sell on Facebook, especially with a combination of Facebook Ads and organic posts. The key to selling, though, isn’t to just put a ton of content out into the digital world: instead, you need to have a Facebook sales funnel in place. Let’s investigate this.

What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. All three forms of media are important for your business.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Are Niche Social Media Sites the Beginning of a New Trend?

Meltwater

Major League Baseball (LB) announced a new social media app on April 18, 2017. The… Read More.

Sites 162

Facebook Ad Conversion Attribution: What You Need to Know

Jon Loomer

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Which ad gets credit? This post will provide necessary clarification. Ready? Let’s go… What Does Facebook Consider a Conversion?

4 reasons your content marketing isn’t working & how to fix it

Socialmedia.biz

Success comes from more than a few random blog posts & tweets. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, email specialists. Post by Megan Totka. ChamberofCommerce.com.

Why AAA Should Be Worried About Getting a C- From Me

Waxing UnLyrical

A couple of days ago, I received a membership renewal notice from AAA. This #inyourface graphic was right at the top: Whoa!!! Panic stations, people, move out of the WAY, Lola, I need to grab my wallet now now now NOW.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Grow Your Instagram Account

agora pulse

Instagram is one of the fastest growing social media networks right now. With a focus on visual content, it is yet another way from brands and businesses to connect with potential consumers. Keep in mind that it’s not just about the followers.

Is Your Content Top of Feed Worthy?

Pam Moore

Marketers have no guarantee their content will be seen on any medium, platform or social network. Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to.

Feed 166

The 7 Simple SEO Mistakes That Are Killing Your Content Marketing Strategy

Meltwater

High-quality, informative content is one of the most important success factors in B2B marketing.In fact,… Read More.

B2B 160

Entrepreneurs: Stop Wasting Time on Misfits

Jon Loomer

[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.].

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Guest post by Cheryl Joy. According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021.

B2B 249

Should Your Social Media Content Change with the Seasons?

Ignite Social Media

It’s no surprise that a change in weather can affect our mood and health, but did you know it can also have an effect on the way we consume content?

5 Facebook Ad Tools That Take The Pain Out Of Ad Creation

agora pulse

Facebook advertising can be complex and confusing. Luckily, there are a number of Facebook ad tools that make it easier for business owners, marketers, and even ad specialists to do their job. I set up my first Facebook ad in 2012.

Tools 167

How To Improve Your Online Marketing Strategies

The Realtime Report

How To Improve Your Online Marketing Strategies. Do you want to achieve better online marketing results? Unfortunately, a large number of individuals and businesses waste a lot of time, money, and effort working on online marketing activities that simply don’t work.

How-To: Setting KPIs for Your Team and Your Company

Meltwater

Most people who run a business or part of a large company struggle when it… Read More.

Team 157

Facebook Ads: Create a Value-Based Lookalike Audience

Jon Loomer

One of the primary struggles for new advertisers with a small audience is uncovering the most effective groups of people to target. Facebook is providing yet another tool for advertisers with the addition of the value-based Lookalike Audience.

Social Media for Dentists: How to Get Clients using Social Media

Devumi

Just like any other professional, dentists are always on the lookout for tools that can help them provide better services for their patients. Social media can be one of these tools. It’s not just about promoting their services. There is more to social media for dentists than that.

How to Create Content That’s Inspired by Your Community

Ignite Social Media

There’s a whole lot that’s changed in the almost ten (!) years since Ignite’s been in the crazy, ever-changing social media business, but one thing has remained the same: Our dedication to the POST Methodology developed by Forrester.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Don’t count Twitter out. In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Whether you use Twitter for publishing, monitoring, or customer service, you need to measure your efforts.

A Sharper Focus: Modern Marketing Tips For Niche Businesses

The Realtime Report

A Sharper Focus: Modern Marketing Tips For Niche Businesses By Mia Walton. Digital marketing requires different approaches based upon a number of factors.

Tips 125