May, 2017

Cyberbullying: My Week on LinkedIn

Waxing UnLyrical

About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. That was about a week ago. Suddenly, over this past weekend, the number of views had crossed 10,000.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources.

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Digital Transformation as an Expression of Business

Buzz Marketing for Technology

In much of industry, the idea of “Digital Transformation” has taken root. At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings.

Energy 206

Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion

SocialFish

By Elizabeth Weaver Engel, MA, CAE, CEO and Chief Strategist, Spark Consulting. Association executives know that the Millennial generation, which will soon be the majority of our workforce and membership base, is the most diverse generation we’ve ever had in the US.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

19 Ideas That Will Inspire a Years Worth of Blog Post Topics

Rebekah Radice

Ever sit at the computer, fingers on the keyboard, ready to write the next blog post, but have no idea what to write about? It happens to the best of us. That blank screen call feel daunting. But today I have good news.

The Worst Advice We Got from Social Media Gurus: Our Social Media Expert Roundup

agora pulse

Chances are, if you’re trying to market your business, you will be introduced to a “social media guru” who will purportedly take your Facebook page to otherworldly heights. Before you hand over a penny to this person, listen up.

More Trending

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Guest post by Cheryl Joy. According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021.

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Infographic: Is That All? What a Social Media Manager Does

Meltwater

Snap pics, shoot a video, and add 140 characters of clever. While you’re at it,… Read More.

How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App

Pam Moore

Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right.

How to Succeed on Social Media When You Have No Idea What You’re Doing

Rebekah Radice

How do you define social media success? Have you identified what that looks like for your business? Because as you can imagine, success is subjective. It can also feel elusive when you’re getting started. But don’t let that scare you.

How To 171

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Manage Multiple Facebook Pages Without Going Nuts

agora pulse

If you’re an agency or business owner needing to manage multiple Facebook accounts then you will know how stressful it can be. I manage six pages on Facebook and there have been times when I thought I was losing my mind. Actually losing my mind!

“I’m not a Millennial” and Other Myths F’ing up Your Career

Waxing UnLyrical

I’ve believed this for a while, and it was reinforced to me just the other day: How our future unfolds is determined in large part by whether or not we buy into our own myths. We live in a lovely, 1930s-era Cape Cod.

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LinkedIn Groups: What you Need to Know Now

SocialFish

If you read this blog, you know I tend to be sort of a glass-half-empty kind of gal. I prefer to think of myself as a realist rather than a pessimist, but hey–someone has to be the downer, right?

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Spotting Trends in the PR Industry

Meltwater

Trend spotting in the PR industry is a bit like trying to capture lightning in… Read More.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Selling: 4 Things You Need from Your Buyer Before You Can Sell to Them

Pam Moore

Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. We focus on content and visual marketing that grabs attention.

How to Do Your First Facebook Live and Avoid Disaster

Rebekah Radice

Want to use Facebook Live video in your business, but don’t know how to get started? Think the setup to use live streaming video takes too much time, money, and effort? Believe it or not, going live has never been easier, more accessible, or advantageous.

So You Did Your Facebook Live Recording. What Next?

agora pulse

Facebook Live is a cool video streaming tool for marketers wanting to broadcast an interview, event, tutorial or just to say hi to fans on their Facebook page. A live video can take some time to prepare, especially if you’re a big brand.

Why AAA Should Be Worried About Getting a C- From Me

Waxing UnLyrical

A couple of days ago, I received a membership renewal notice from AAA. This #inyourface graphic was right at the top: Whoa!!! Panic stations, people, move out of the WAY, Lola, I need to grab my wallet now now now NOW.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Mark Your Calendars – SUMMER SOLSTICE 2017

SocialFish

Come to The Solar Foundation ’s seventh annual Summer Solstice event on June 22, 2017 in Washington, DC! SUMMER SOLSTICE 2017. Hogan Lovells, LLP, 555 13th St NW, Washington, DC. June 22. 5:30 PM – 9:00 PM. Join us at The Solar Foundation’s 7th annual Summer Solstice!

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Teaching Modern PR to Students

Meltwater

One of the challenging parts of teaching modern PR and social media is the fact… Read More.

Power of Emotion: 8 Foundations to a More Human Brand

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands?

Brands 166

This is All You Need to Write the BEST Social Media Bio

Rebekah Radice

When was the last time you updated your social media bio? If you’ve spent time agonizing over what to write, how to write, and what to include – let me put your mind at ease. Sharing your strengths, skills, and unique solutions doesn’t have to be difficult.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

What Does a Facebook Sales Funnel Look Like?

agora pulse

Every brand can sell on Facebook, especially with a combination of Facebook Ads and organic posts. The key to selling, though, isn’t to just put a ton of content out into the digital world: instead, you need to have a Facebook sales funnel in place. Let’s investigate this.

Increase Instagram Engagement With These 6 Tips

Firebelly

In order to get the most out of your Instagram account, you must create content that leads to higher engagement. Increase Instagram engagement with these six techniques. 6 Tips to Increase Instagram Engagement: 1. Hashtags.

How Social Media Can Make You Healthier

SocialFish

Since the Internet first went public, people have been using message groups, bulletin boards and forums to form communities dedicated to losing weight and leading a healthier lifestyle.

Are Niche Social Media Sites the Beginning of a New Trend?

Meltwater

Major League Baseball (LB) announced a new social media app on April 18, 2017. The… Read More.

Sites 161

What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. All three forms of media are important for your business.

25 of the Best Blogging Tools to Make You a Better Blogger

Rebekah Radice

Blogging is one of the best ways to grow your business online. But there’s no doubt about it. Managing a blog can be hard work. Between the setup, design, and content creation… maintaining your blog can feel like a full time job.

6 Social Media Marketing Lessons That Samurai Can Teach You

agora pulse

The following guest post is written by Rishabh Dev of Mapplinks. Inspiration is everywhere. All that is needed is observation. For marketers, especially, this inspiration can come from the most unsuspecting corners, like the Samurai.

Facebook Ad Conversion Attribution: What You Need to Know

Jon Loomer

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Which ad gets credit? This post will provide necessary clarification. Ready? Let’s go… What Does Facebook Consider a Conversion?

How the Internet Works (Infographic)

SocialFish

A fun reminder. Because cats in hats. Cool Infographic Friday

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The 7 Simple SEO Mistakes That Are Killing Your Content Marketing Strategy

Meltwater

High-quality, informative content is one of the most important success factors in B2B marketing.In fact,… Read More.

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