Waxing UnLyrical

APRIL 12, 2017

Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life. (That’s me in 2000, with the Pacific Ocean – over which I’d flown – behind me.). I reflected on this a couple of years ago, sharing 15 things I’d learned in the (then) 15 years since arriving here.

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SocMed Sean

APRIL 28, 2017

This week we welcome guest blogger Nicole Lewis. Nicole Lewis is a freelance writer and a professional blogger. She is interested in academic research and writing. Thanks to Nicole for sharing her insights on the topic of social media and its use in the business setting! In the effort to stay relevant and cover a wider range of market, business people are relying more and more on social media as a method of advertising their businesses and selling their products.

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Pam Moore

APRIL 24, 2017

Times are changing. Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live streaming video, recorded video, audio, visual marketing, blogging, micro-blogging and the list goes on.

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The Social Media Hat

APRIL 13, 2017

The Complete Solo Build It! Review - An Insider’s Perspective. Back in January of 2014, a solopreneur who was building up resources for primary and secondary educators reached out to me on Google+ for some assistance. She wanted some basic guidance on how to use social networks, and which she should be using. So we spent an hour or so on the phone going over everything.

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Jon Loomer

APRIL 7, 2017

They say you should hustle. They brag about working all hours of the day and night, about slaving away on weekends and not recognizing holidays. Overworking is seen as a badge of honor, as something that should be revered. Life’s too short for that mess… Entrepreneurship can easily become a game, if you’ll let it. You’re always watching the Joneses, trying to keep up and do what they do.

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Rebekah Radice

APRIL 16, 2017

Wonder how to use images on Pinterest? Or why you’d create Pinterest images to pin content from your blog? If so, you’re like many businesses still trying to make sense of Pinterest. But what if I were to tell you that it can become your biggest traffic driver? And more than that, you can use it to convert higher-quality leads in a shorter amount of time?

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SocMed Sean

APRIL 3, 2017

As you may or may not know, my social media comic strips come from actual conversations that I have had with friends, family members, and clients. This conversation in this comic strip about Snapchat has happened quite a few times, so I thought I’d capture it in cartoon format. Snapchat continues to be a bit of an enigma and the future of the social network remains to be seen.

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Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. If you haven't heard about influence marketing you have likely been on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a rock.

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agora pulse

APRIL 20, 2017

Do you have a clue about what Facebook engagement rates you should be aiming for with your posts? You should. Post likes are no longer a vanity metric. With the advent of Facebook Reactions , engagement rates can help you better understand how your content impacts your audience. So let’s start measuring them! These social media experts will give you a range to look out for the next time you pull your social media analytics.

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Jon Loomer

APRIL 12, 2017

Let’s be honest: Facebook makes a ton of freaking updates. Some are more exciting than others. But my excitement level is high for the launch of call-to-action units for Facebook Instant Articles. If you aren’t familiar with Instant Articles, they provide a Facebook-hosted, instant loading option for users viewing on mobile. This is great for users, who don’t need to wait for the website to load.

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Ari Herzog

APRIL 20, 2017

The purpose of LinkedIn , according to the company, is “to connect the world’s professionals to allow them to be more productive and successful. Our services are designed to promote economic opportunity for our members by enabling you and millions of other professionals to meet, exchange ideas, learn, and find opportunities or employees, work, and make decisions in a network of trusted relationships.” Trusted relationships.

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Waxing UnLyrical

APRIL 30, 2017

This is my “AARGH I F’D UP PLEASE FORGIVE ME” face. Which you would have seen on Facebook on Friday, if you’re a part of my “Social PR Posse” group. Because I’d inadvertently sent an email to some of my peeps that should have gone to some OTHER of my peeps, and I was totally TOTALLY freaking out. Because ZOMG HOW COULD I MAKE THIS MISTAKE???!!!

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SocMed Sean

APRIL 29, 2017

Today’s social media comic is reflective of a conversation I have had with leaders at multiple agencies. Those agencies were so invested in their Microsoft partnerships and being a “ NET shop” that they often overlooked the idea that every solution didn’t require a waterfall development process using.NET. Just as every landscaping job doesn’t require a dump truck, many elegant Web solutions can be built leaner, faster, and with a smaller budget by considering alter

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Pam Moore

APRIL 14, 2017

With more than 1.23 billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. You can attract, inspire and engage your target customer in conversation and business transactions quickly if you know the platform and how to make it work for your business.

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Rebekah Radice

APRIL 30, 2017

Are you looking to start a blog? Ready to dive into the world of blogging, but not sure where to begin? Believe me, I get it. Back when I started my first blog in 2004 I felt lost. There was no roadmap or getting started guide. I was blindly swatting at flies hoping to get it right. I wondered… what should I write about. how do I find topic ideas, and. what blog platform should I even use?

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Jon Loomer

APRIL 28, 2017

Facebook Delivery Insights is a new tool that allows advertisers additional perspectives into the performance of their ads. Up until now, advertisers have been given dozens of performance metrics to evaluate results. However, it’s not always easy to determine the cause of a drop in performance or know exactly how to react. Facebook Delivery Insights provides new metrics and graphs to help isolate when auction overlap or audience saturation, in particular, may be causing problems.

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The Social Media Hat

APRIL 11, 2017

Learn how to take advantage of Facebook Live Video and broadcast to your personal profile, business page, or Facebook Group.

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Waxing UnLyrical

APRIL 2, 2017

Happy Sunday! As you catch up on your reading, I thought I’d point you to a very interesting read on using Twitter to extract meaningful insights. It’s a post by Andrew Hutchinson on Social Media Today , which has been languishing in my inbox for a while. It’s quite a long read, but well worth it. In particular, look at #1, and the example Andrew gives of how the U.S.

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agora pulse

APRIL 25, 2017

What business doesn’t want their Instagram posts to gain more visibility? More visibility means new users finding you, following you, and building a relationship with you. Eventually, that can mean purchasing from you, too. The key to increased visibility is to expand your Instagram reach. Engagement on Instagram is a little more isolated than other platforms like Facebook or Twitter, where the interactions of our friends are all publicly listed.

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Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. According to eMarketer, 48% of brands plan to increase their budgets for influencer marketing in 2017. Click To Tweet. 84% of women turn to social networks before making a purchase decision!

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Rebekah Radice

APRIL 3, 2017

If you use social media to market your business, writing great content is a must. Valuable content can elevate awareness, encourage interaction, and drive engagement. But the challenge for most companies is getting started. So how do you write social media content your audience actually wants to share… And do it consistently? By understanding their needs, appetite, and willingness to consume.

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Jon Loomer

APRIL 5, 2017

Facebook quietly unveiled a new ad unit that is sure to make e-commerce brands happy: Collection. The ad unit itself looks amazing, and it’s great for engagement. Setting it up isn’t necessarily easy, however. Let’s jump into everything you need to know about the Facebook ad collection… What is a Collection? A collection is a new Facebook ad format for mobile devices only that features a video, slideshow or image above a group (or “collection”) of linked produ

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Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” Here’s the annoying truth: The answer is always changing, and even more annoyingly, the answer depends on whom you’re asking. For example, “totally crushing it” means different things to different people.

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The Realtime Report

APRIL 7, 2017

Security Experts Believe That ‘Vault 7’ Represents A Common Public Hack. It has been alleged that the CIA created software and tools with the possibility that the agency could hack into people’s smart devices like televisions, appliances and other household gadgets. This is based on a document that was released by WikiLeaks. However, secure data recovery experts maintain that this technology (although the public has just been made aware of it) was discovered and possibly even used years earlier.

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agora pulse

APRIL 11, 2017

You know Wendy’s? Fast food restaurant, burgers, logo of a girl with red pigtails? Yep, that’s the one. As it turns out, the very best thing about Wendy’s may not be their burgers, but their Twitter account. Wendy’s Twitter has gotten a ton of attention and gained notoriety for their distinct brand voice that includes constant zingers to users and competitors alike.

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Meltwater

APRIL 6, 2017

There’s no shortage of inspiring content from fashion brands and retailers on Snapchat these days—from… Read More.

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Ignite Social Media

APRIL 13, 2017

The social media industry changes rapidly and if you don’t keep up with the latest trends, you may be left in the dust by your competitors. At the start of the year, we wrote about the four trends social media marketers should expect in 2017. Here’s an update on social media trends to bring you up to speed. Trending Storylines. LinkedIn recently announced a new feature called “Storylines” which curates and displays trending news stories and content, similar to Facebook and Twitter.

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Jon Loomer

APRIL 11, 2017

Advertisers can do some amazing things with Facebook ads, largely thanks to the Facebook pixel. The problem for many e-commerce brands, however, is that utilizing the “good stuff” has required some technical dirty work that often confuses and intimidates those without technical resources. Thanks to a new integration with WooCommerce that started rolling out on Tuesday, this suddenly becomes much easier to do for many e-commerce brands.

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Devumi

APRIL 18, 2017

Twitter has long been proven to be an effective tool to market businesses. Marketers are finding that the platform can be used to directly generate income. Read on to learn about some of the strategies that can help you make money with Twitter, and how you can increase the effectiveness of your own tweet monetizations […]. The post Make Money with Twitter: Get Rich in 140 Characters or Less appeared first on Devumi.

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Social Media Marketing

APRIL 27, 2017

We are already in 2017, but it's not the end yet. 2016 has given a hike to the Internet and it's marketing services and the industry is gradually increasing. With the changing year, the challenges of online marketing are augmenting. Marketing is a field dominated by those who plan ahead, anticipate changes, and jump into new trends before competitors do, so we suggest you follow five digital marketing trends and strategies in 2017-18: Lets's jump into them: Content Marketing: Content will always

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agora pulse

APRIL 6, 2017

I’m teaching a class and the question comes up again. “How many Facebook posts per day is a good amount?” The question may be the same but my answer has changed over the years. Facebook has changed too and recently I’ve started to suspect they’re trying to tell us something. Namely, could they be encouraging us to post less frequently to our Facebook business pages?

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