April, 2017

17 Lessons I’ve Learned in the 17 Years Since I Came to America

Waxing UnLyrical

Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life.

The Great AMS Shakeup and what to do about it

SocialFish

With the current shakeup in the association technology space with the merger of Abila, YourMembership and Aptify , association executives are left to wonder what will happen to services and products–not to mention their long-term relationships with their existing AMS partners–as a result.

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10 Easy Reasons That Justify The Use Of Social Media For Business

SocMed Sean

This week we welcome guest blogger Nicole Lewis. Nicole Lewis is a freelance writer and a professional blogger. She is interested in academic research and writing. Thanks to Nicole for sharing her insights on the topic of social media and its use in the business setting!

How to Improve Your Instagram Reach

agora pulse

What business doesn’t want their Instagram posts to gain more visibility? More visibility means new users finding you, following you, and building a relationship with you. Eventually, that can mean purchasing from you, too. The key to increased visibility is to expand your Instagram reach.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Times are changing. Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers.

The New Social: How Social Media Is Changing the Job Market

Meltwater

Social media is changing the world; it affects how we communicate and share news, how… Read More.

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How-To Video: Help! I Need a Viral Video

SocialFish

I was part of a team that filmed a series of short how-to videos with 5:00 Films & Media as they prep for their first #MMCCon. I’ll be posting a few of the videos for you here in the run up to the conference – because these guys are awesome and they really know their stuff. Enjoy!

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How to Create Call-to-Action Units for Facebook Instant Articles

Jon Loomer

Let’s be honest: Facebook makes a ton of freaking updates. Some are more exciting than others. But my excitement level is high for the launch of call-to-action units for Facebook Instant Articles.

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How to Build a Brand on Instagram

agora pulse

Want to learn how to take advantage of Instagram and build your brand with it? Instagram is one of the most exciting and hottest social media platforms right now. A year ago, I decided to take Instagram more seriously.

Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media Comic: I Don’t Get Snapchat

SocMed Sean

As you may or may not know, my social media comic strips come from actual conversations that I have had with friends, family members, and clients. This conversation in this comic strip about Snapchat has happened quite a few times, so I thought I’d capture it in cartoon format.

This Is What My “I F’d Up” Face Looks Like

Waxing UnLyrical

This is my “AARGH I F’D UP PLEASE FORGIVE ME” face. Which you would have seen on Facebook on Friday, if you’re a part of my “Social PR Posse” group.

How to Promote a Cause on Facebook

SocialFish

The integration of social media in marketing has changed the game forever. Pushing a more socialized agenda by allowing for greater user participation is doing wonders for cause promotion, in particular.

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How to Use Hashtags More Effectively in Your Marketing

Meltwater

Does anyone really understand how to use hashtags effectively? From the looks of many social… Read More.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The 6 Things Marketers Expect from Social Media Management Tools (but don’t have yet)

agora pulse

The World of Social Media Tools is an overcrowded, making it difficult for users to navigate the maze of features and pricing offered to them. As with every crowded market, the early players who raised massive VC money dominate the awareness game.

Download the Ultimate Facebook Image Size Guide Cheat Sheet

Pam Moore

With more than 1.23 billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become.

How to Use Facebook Delivery Insights

Jon Loomer

Facebook Delivery Insights is a new tool that allows advertisers additional perspectives into the performance of their ads. Up until now, advertisers have been given dozens of performance metrics to evaluate results.

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Big Research Smarts for Small Budgets

Waxing UnLyrical

Happy Sunday! As you catch up on your reading, I thought I’d point you to a very interesting read on using Twitter to extract meaningful insights. It’s a post by Andrew Hutchinson on Social Media Today , which has been languishing in my inbox for a while.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Special Announcement

SocialFish

As you all know, I am now fully immersed in startup land with WorkXO and our culture analysis and culture change work.

How to Build a Successful Influencer Strategy on the Right Social Channels

Meltwater

You’ve heard about influencer marketing, but you may not be sure how to build a… Read More.

4 Instagress Alternatives That Won’t Leave You

agora pulse

Marketers across the Instasphere are crying because their favorite automation tool Instagress is gone. Quickly these folks are asking their friends and Dr. Google for Instagress alternatives to keep their Insta-mojo going. We can help — but not without a little lecture beforehand.

Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Create a Facebook Ad Collection

Jon Loomer

Facebook quietly unveiled a new ad unit that is sure to make e-commerce brands happy: Collection. The ad unit itself looks amazing, and it’s great for engagement. Setting it up isn’t necessarily easy, however.

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The Eight Best Social CRM Tools

Webbiquity SMM

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year.

Hot Association and Nonprofit Social Media Jobs This Week – April 5

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

How a Business Can Create and Maintain a Good Reputation

Meltwater

Creating a good reputation takes time and effort and it can be something that’s lost… Read More. Blog author:Cormac Reynolds

You Want These Facebook Engagement Rates: Our Social Media Expert Roundup

agora pulse

Do you have a clue about what Facebook engagement rates you should be aiming for with your posts? You should. Post likes are no longer a vanity metric. With the advent of Facebook Reactions , engagement rates can help you better understand how your content impacts your audience.

Social Media Comic – WordPress vs The.NET Shop

SocMed Sean

Today’s social media comic is reflective of a conversation I have had with leaders at multiple agencies.

Facebook for WooCommerce: Pixel and Dynamic Ads Integration

Jon Loomer

Advertisers can do some amazing things with Facebook ads, largely thanks to the Facebook pixel. The problem for many e-commerce brands, however, is that utilizing the “good stuff” has required some technical dirty work that often confuses and intimidates those without technical resources.

Security Experts Believe That ‘Vault 7’ Represents A Common Public Hack

The Realtime Report

Security Experts Believe That ‘Vault 7’ Represents A Common Public Hack. It has been alleged that the CIA created software and tools with the possibility that the agency could hack into people’s smart devices like televisions, appliances and other household gadgets.

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How To Video Series: How Do I Know If My Video Is Any Good?

SocialFish

I was part of a team that filmed a series of short how-to videos with 5:00 Films & Media as they prep for their first #MMCCon. I’ll be posting a few of the videos for you here in the run up to the conference – because these guys are awesome and they really know their stuff. Enjoy!

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#Winning: Using Hashtags to Amplify Your Brand

Meltwater

If your brand does any digital marketing, it may seem like using hashtags is essential… Read More.