February, 2017

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Can Your Social Media Posts Negatively Impact Your Workers’ Compensation Claim?

SocMed Sean

Social media connects more and more people every day. For some, social media is a necessary evil , while for others, it’s a chance to post every detail of their day-to-day life, no matter how minor. In this modern era, social media in the workplace is common, as employees often check their Facebook, Instagram and other social media accounts frequently throughout the day.

Insurance 205
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Bring Your Own Meme to the #LiftOff Book Giveaway

Waxing UnLyrical

We had a boatload of fun this past weekend, during my 3-hours-in-3-days mini-training extravaganza, “Lift Off!” We played hard AND worked hard. In fact, it was SO much fun that people were actually asking for more homework and training! Done. Via a quick (and FUN) exercise, I’m giving you another opportunity to participate in the book giveaway I announced last week.

Meme 188
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Ultimate Social Media Image Sizing Guide for 2017 + Adobe Photoshop Templates

Pam Moore

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? If you are ready to take your visual marketing (and images) to the next level of quality, impact and business results then you have definitely landed on the right blog post today!

Template 167
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Why Business Is About to Boom for Social Media Agencies

Convince & Convert

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. (Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). In those years, nearly all social media content was written (with a side order of UGC photography).

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Use Hashtags to Find Your Target Audience on Instagram

Jenn's Trends

If you’ve used Instagram for more than 5 minutes, you know how prevalent hashtags are on the platform. They’re abundant! And as a non-hashtag lover, I was one of those who hated the all-consuming use of these hashtags on Instagram. That is, until I realized their full potential and discovered ways to use hashtags strategically […].

Hashtag 163
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3 Tips for Using Digital Marketing Assets on Social Media

Ignite Social Media

In a perfect world, we’d create beautiful, engaging, social-first content for all our brands’ social channels. In the real world, budgets and time constraints stand in the way, and sometimes, it’s just more efficient to work with what you have. Here are a few tips to make digital marketing assets shine on social media. Get your hands on the raw assets.

More Trending

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Ever Tried Going Down an “Up” Escalator?

Waxing UnLyrical

As you read this, I’m making my way “home” – the U.S. – after having been “home” – India – for almost a month. While in Kolkata, I had occasion to pass by one of the city’s first malls, Vardaan Market. I used to love going there during my college days, so of course I had to walk down memory lane.

Training 180
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Welcome To The Video Generation

The Realtime Report

Welcome To The Video Generation By Jason Katz. It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Peer to peer influence and video content is impacting retail like never before. Content and social networks are the new currency. Influencer marketing is on the precipice of exploding growth. Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018,

Video 131
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Should You Hide Comments on Your Facebook Page?

agora pulse

We’ve all had it happen: a negative comment on Facebook Page post that glares at you from the screen. Our first instinct (or at least mine) is to hide it or somehow bury it so that it won’t hurt the post or my business, especially in the age where social media reputation weighs so heavily. We do, after all, have the option to hide comments on Facebook.

Comments 135
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On Social Intelligence, Leadership, and the need to start young #EQ #EI

Janet Fouts

Is social intelligence important to the way we communicate and lead? You bet it is. Here are examples from school children and adults of social intelligence in action.

Examples 133
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Update on Social Media ‘Buy Buttons’

Ignite Social Media

It has been awhile since we have heard much about ‘buy buttons’, even though almost all of the social channels have their own version. Buy buttons started coming on to the scene in 2014 in response to marketers trying to better tie social media interactions to purchases. To be honest, they haven’t really taken off due to a variety of reasons which we will dive in to deeper in this post.

Buy 132
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Entrepreneurs: Promoting Products with Email

Jon Loomer

[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. I’m often asked about how I promote my products. Since my new 4-week training program about the Facebook pixel just started this week, I thought I’d share how I used email to increase sign-ups.

Products 144
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The Social PR Virtuoso® Master Course Open for Registration

Waxing UnLyrical

This Saturday, at about 2:45 pm EST, the clouds parted, the angels came out to sing, and all of Ireland finally found out where leprechauns hide their gold. OK, it didn’t happen quite like that (#AlternativeFacts), but here’s what DID happen: Two-thirds of the way through my free, LIVE online training, “Lift Off!,” I announced the reopening of The Social PR Virtuoso® Master Course , my online, on-demand course on all things Social PR.

Course 168
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The BEST Way to Post to Facebook Without Using Facebook

The Social Media Hat

Yes, there IS a BEST way to share posts to Facebook, and you do not have to be on your Facebook Page to do it.

Facebook 167
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Instagram Marketing: 20 Excellent Examples and Ideas from Top Brands

Meltwater

With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon.… Read More.

Examples 162
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How This Ecommerce Company Manages Social and Saves Tons of Cash

agora pulse

Fracture is an international e-commerce company that turns customer’s images into frameless glass prints. Since 2009, they’ve has fulfilled over 200,000 orders from all fifty U.S. states and dozens of countries across the globe. They use social media to stay active and engaged with with customers and attract future customers through organic and paid social actions.

Company 124
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A Comparison of Social Media Live Video Platforms

Ignite Social Media

When you think of live video, Facebook may be the first platform that comes to mind. They’ve certainly made the biggest push for it over the past year or so. But, there are plenty of other platforms that are worth considering. Twitter, Instagram, Periscope, and now even YouTube are all getting in on the live video feature. Each platform comes with their own unique features and capabilities, so it’s important to carefully consider which one would best fit your goals and your brand.

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Social Analytics: A Valuable Tool Evolving to Meet Expectations

The Realtime Report

Social Analytics: A Valuable Tool Evolving To Meet Expectations. By Levi Olmstead. G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products. From this data, a few market trends have developed on key benefits and areas in need of improvement across the marketplace.

Analytics 107
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Announcing The Social PR Apprentice™ Training Program

Waxing UnLyrical

You’re probably gearing up to watch the Oscars tonight, or do your laundry (don’t do laundry on Sundays, that’s no fun!), or whatever it is you do on a Sunday. And so you should. But one thing you should DEFINITELY do today is check out my NEW training program, which you are hearing of before anyone else. And which, if you act today, you can get for an incredibly low, ONE-TIME fee.

Training 143
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New Report Links Social Media Engagement to Consumer Spending

Devumi

Now that many businesses have made the transition to social media to interact with their audience in a more personal way, a new study has come up which proves how engagement in social media affects consumer spending. According to research made by the University of Buffalo School of Management, customers were more likely to spend […]. The post New Report Links Social Media Engagement to Consumer Spending appeared first on Devumi.

Report 104
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Use Hashtags to Master PR Messages

Meltwater

You are likely familiar with what hashtags look like (e.g. #Meltwater), but like most people… Read More.

Hashtag 159
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Entrepreneurs: Promoting Products with Email

Jon Loomer

[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. I’m often asked about how I promote my products. Since my new 4-week training program about the Facebook pixel just started this week, I thought I’d share how I used email to increase sign-ups.

Products 102
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Leverage Photo Shoots for Social Media Content

Ignite Social Media

They say a photo is worth a thousand words—and, if social media trends are any indication, this adage is more relevant than ever as images continue to drive top engagements across all social media platforms. In a world where posts that include images produce 650 percent higher engagement than text-only posts, visual content is king, helping consumers process, understand, and retain information better than text alone.

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A Complete Beginner’s Guide to Video Marketing in 2017 – Sunny Lenarduzzi [SSM029]

Buffer Social

Video marketing is one of the most-talked about subjects in social media right now. Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. But despite its growing relevance, one of the questions we get most here at Buffer is: How do I get started with video marketing ?

Video 111
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[VIDEO] Minute Masterclass: What industry developments should marketers pay attention to?

Audiense

Welcome to the latest Audiense ‘Minute Masterclass’: the second in a series of videos that’s shorter than the patience of a Come Dine With Me contestant on their last night of a particularly arduous week. This week: we swiftly discuss three developments across the social media industry that all marketers need to be paying attention to, with Harry Taylor from The Marketing Store , Ellie Hernaman from Truffle Social , and Audiense’s own Carlos Serra.

Industry 101
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Business Travelers Increasingly Vulnerable To Data Theft

The Realtime Report

Business Travelers Increasingly Vulnerable To Data Theft. As reports of corporate information theft continue to rise and cybercrime is predicted to cost businesses between $2.1 trillion in 2019 to $6 trillion by 2021, one area of particular concern is information security while traveling on business. Whether in-transit, or at their destination location, business travelers, and by extension their corporate networks, are potentially more vulnerable to malicious cyber and physical information secur

Travel 89
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How Does Your Brand Affect Your Customers’ Personal Experiences?

Meltwater

Have you ever wondered how Coke became so synonymous with cola, Hoover with vacuuming, or… Read More.

Brands 151
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How to Do an Instagram Audit in 60 Minutes or Less

Sprout Social

Does your Instagram account need a boost? Have you gone months or even years without ever analyzing what’s working and what’s not? You’re not alone. An Instagram audit might not sound like the most fun and exciting thing in the world, but it can help you out tremendously and uncover some interesting bits of information. The problem most brands run into is figuring out where to start.

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Increased Instagram Ad Engagement and Hot Stats from the Super Bowl | Social You Should Know

Ignite Social Media

Increased Instagram ad engagement, hot stats from the Super Bowl and a safer twitter experience for consumers and brands in this week’s edition of Social You Should Know. Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it. Engagement with Instagram Ads Increasing. If your target audience is under 34 years old, good news for your investment in Instagram ads.

Instagram 112
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Social Media for Nonprofits: Boost your Followers and Donations

Devumi

For nonprofit organizations, finding new ways to spread and get support for their causes have always been an important endeavor. The birth of social media in the early 2000s has given them a new avenue for that purpose. Using social media for nonprofits can be a challenge to use effectively. Read on to learn how […]. The post Social Media for Nonprofits: Boost your Followers and Donations appeared first on Devumi.

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[VIDEO] Minute Masterclass: How to ramp up meaningful engagement from social media marketing

Audiense

Welcome to the first Audiense ‘Minute Masterclass’: a series of videos, each of which is quicker to digest than a Happy Meal. In this debut season of Minute Masterclasses, we’ll be tackling some of the big questions of modern marketing in about a minute. Well, some of them may be closer to 90 seconds, but that wasn’t a catchy title. This week: three tips for establishing or increasing meaningful engagement in your social activities, with Harry Taylor from The Marketing Store , Ellie Hernaman fro