May, 2021

Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. For the past decade, Twitter has (most often) been ranked as #2. Is that still the case?

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Instagram Expands its Test of Reels Ads to More Regions

Social Media Today

Instagram is expanding Reels ads to Canada, France, the UK and the US

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12 free and paid ways on how to get more Instagram followers

Awario

Wondering how to increase followers on Instagram? Read this article to identify your promotional mistakes and learn how to get more Instagram followers and grow your page

What To Look for When Choosing Your Gold IRA Company

The Realtime Report

What To Look for When. Choosing Your Gold IRA Company. Gold is one of many precious metals that investors and collectors alike prize for its rarity and beauty. While some may prefer silver or diamonds, many people consider gold the most classic and attractive of them all.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Is Clubhouse On Its Way Out?

Ignite Social Media

This post was originally published by Forbes on May 5, 2021.

Why Taking a Break From Social Media Can Be Good For You

Socialmedia.biz

Social media is a massive part of everyday life, and that can be helpful because it keeps us connected to others. Unfortunately, social media can become a slippery slope of negativity and quickly lead to depression or anxiety.

More Trending

Twitter Pauses Public Requests for Profile Verification, Just a Week After Re-Launch

Social Media Today

Twitter says it's working to deal with a flood of verification requests

Chris O’Connell on Embracing Artificial Intelligence

Oktopost

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on artificial intelligence and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary.

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Five Impactful Marketing Hacks Small Businesses Can Implement Immediately

The Realtime Report

Five Impactful Marketing Hacks. Small Businesses Can Implement Immediately. By Benjamin Hong. Small business owners understand better than most that there’s no shortcut to success. The recipe for long-term viability includes hard work, discipline, and a laser-like focus on customer needs.

What is the Future of LinkedIn Marketing?

Ignite Social Media

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How To Create An Effective Link Building Strategy For Your Next Social Media Campaign

Socialmedia.biz

Social media has long been one of the most effective business marketing tools to increase growth, improve customer retention and drive sales. However, marketers are now integrating their social media accounts with expert link building strategies – and with great success.

[INTERVIEW] ‘You need to find insights that are not only statistically valid, but also speak to a human truth inside all of us’

Audiense

Julián Esbrí 's professional career should be framed: it’s full of top brands, renowned agencies and various awards. With over 10 years in the advertising industry, he has worked with clients such as American Express, Coca-Cola, Heineken, KFC, Nestlé, Pfizer, Starbucks, Warner Bros and more.

Instagram Adds New 'Drops' Product Showcase to Help Boost eCommerce Activity

Social Media Today

Instagram has added a new product showcase feature called 'Drops' to highlight new releases

How to Make a Successful YouTube Channel

Convince & Convert

There are a few cornerstones of the Internet; websites that transformed the World Wide Web into what we know today. YouTube is the cornerstone of online video; it has become a definite source of entertainment and information viewing for over 15 years.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How To Make An Email Marketing Campaign Successful

The Realtime Report

How To Make An. Email Marketing Campaign. Successful. Any business looking to find and maintain success needs to market itself. The opportunities for this are plentiful, whether you opt to go digital or explore a more traditional route.

Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. Now that Apple has launched iOS 14.5 and begun enforcement of the new rules we’ve been warned about, it’s time to review what you may be seeing. So, what’s happening now?

iOS 14 Update and Facebook Ads: How to Adjust Your Strategy

Socialmedia.biz

Apple’s iOS 14 updates include features that could significantly alter how effective social media advertising will be at reaching your organization’s target audience.

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[SURVEY] 3 ways marketers can use buyer personas to amplify their strategy

Audiense

Looking across industries, marketers are working harder than ever to create campaigns that resonate. Reaching new audiences and engaging existing customers are key to increasing long-term profits, but to target them effectively, we need to understand them on a deeper level. Audience Intelligence

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Instagram Adds New Engagement Insights for Reels and Instagram Live Broadcasts

Social Media Today

Instagram is adding a new range of data insights for both Instagram Reels and Instagram Live broadcasts

The Language of Mindfulness #MindfulSocial with Brett Hill

Janet Fouts

My guest on the podcast this week is Brett Hill. Brett has such a delightful approach to teaching mindfulness and meditation.

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself.

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What’s in a Brand: Managing your Brand’s Reputation

Oktopost

Following the success of our From the Experts webinar series , we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

6 Things Your Nonprofit Can Do To Step Up Its Social Media Game

Socialmedia.biz

There are more than 3.6 billion people on social media as of 2020. By 2025, experts say that number will rocket even higher, to around 4.41 billion. So, what does that mean for your non-profit organization? It might be time to start leveraging social media content to your advantage.

3 bite-size insights into the FMCG sector

Audiense

This week’s Contagious sector spotlight was all about FMCG, a hugely diverse category, showcasing moreish campaigns from brands such as Pedigree, Snickers, PepsiCo and Berocca.

Instagram Rolls Out New Option to Hide Like Counts on Posts, Which is Also Coming to Facebook

Social Media Today

Instagram will now give users to option to hide like counts, or not, on their posts

Mindful Social with Dr. Diana Hill

Janet Fouts

This week I chatted with Dr. Diana Hill about her new book, ACT Daily Journal: Get Unstuck and Live Fully with Acceptance and Commitment Therapy , co-written with Dr. Debbie Sorensen.

How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Government, political, and advocacy agencies all play an important role in the world: they work to keep people safe and informed. Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger.

Scale up Your Advocacy Success with New Roles and Permissions

Oktopost

We have talked about how to pilot and launch B2B employee advocacy on numerous occasions – in our blog posts , podcasts , webinars , and one-on-one sessions with our customers.

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Channeling the Chaos of Social Media via Tools

Socialmedia.biz

Social media is chaos. Whether you’re the casual user arguing with somebody’s uncle about politics or you’re a social media manager dealing with customer service complaints. Chaos.

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Cheers! 4 pint-sized takeaways from the alcohol sector

Audiense

Charge your glasses, this week we’re toasting some of most innovative campaigns in the alcohol sector as part of the Contagious spotlight series.

Facebook Adds New Alerts and Individual User Penalties to Help Stop the Spread of Misinformation

Social Media Today

Facebook is launching some new informational prompts, and individual user penalties, to help stop the spread of misinformation in its apps

8 Ways to Cheat the Instagram Algorithm

Later

Ever wondered if there’s a way to cheat the Instagram algorithm? In short, the answer is yes — and there’s no need for shady tactics like engagement pods or pay-per-like schemes.