May, 2021

Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. For the past decade, Twitter has (most often) been ranked as #2. Is that still the case?

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Instagram Expands its Test of Reels Ads to More Regions

Social Media Today

Instagram is expanding Reels ads to Canada, France, the UK and the US

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[SURVEY] Key learnings from marketers who actively use buyer personas

Audiense

After the results of our recent survey, created in partnership with Best Buyer Persona , we wanted to dig deeper into how marketers and their teams are creating buyer personas, from the tools in their audience-building arsenal to how personas influence they day-to-day. Audience Intelligence

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Five Impactful Marketing Hacks Small Businesses Can Implement Immediately

The Realtime Report

Five Impactful Marketing Hacks. Small Businesses Can Implement Immediately. By Benjamin Hong. Small business owners understand better than most that there’s no shortcut to success. The recipe for long-term viability includes hard work, discipline, and a laser-like focus on customer needs.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What is the Future of LinkedIn Marketing?

Ignite Social Media

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself.

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Instagram Adds New 'Drops' Product Showcase to Help Boost eCommerce Activity

Social Media Today

Instagram has added a new product showcase feature called 'Drops' to highlight new releases

6 Examples Of Great Storytelling On Social Media

Socialmedia.biz

Storytelling is one of the most valuable tools any marketer has. For centuries, human beings have been influenced by stories, and the emotional impact they have on the way we think and feel.

What To Look for When Choosing Your Gold IRA Company

The Realtime Report

What To Look for When. Choosing Your Gold IRA Company. Gold is one of many precious metals that investors and collectors alike prize for its rarity and beauty. While some may prefer silver or diamonds, many people consider gold the most classic and attractive of them all.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

12 free and paid ways on how to get more Instagram followers

Awario

Wondering how to increase followers on Instagram? Read this article to identify your promotional mistakes and learn how to get more Instagram followers and grow your page

Is Clubhouse On Its Way Out?

Ignite Social Media

This post was originally published by Forbes on May 5, 2021.

[SURVEY] 3 ways marketers can use buyer personas to amplify their strategy

Audiense

Looking across industries, marketers are working harder than ever to create campaigns that resonate. Reaching new audiences and engaging existing customers are key to increasing long-term profits, but to target them effectively, we need to understand them on a deeper level. Audience Intelligence

Survey 131

LinkedIn Adds New 'Boost' Option for Organic Posts, New Event Promotion and Management Tools

Social Media Today

LinkedIn is adding a new 'Boost' option to help maximize the reach of your company page posts, along with new Event promotion tools

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Leverage Influencer Marketing Strategy to Drive More Conversions

Socialmedia.biz

Andrea had been struggling to find an eyeliner and mascara set for a long time. Relentless searching on ecommerce sites and Google confused her even more. It was then that her sister suggested that she follow Jkissa and check out her e.l.f. x Jkissa collection.

Does the Law Have No Sense of Humor?

The Realtime Report

Does the Law Have No Sense of Humor? Aron Solomon . It came to light this week that after the 2020 election, Bill Barr‘s Department of Justice was looking into a Twitter account named after a politician’s fictitious cow.

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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. Now that Apple has launched iOS 14.5 and begun enforcement of the new rules we’ve been warned about, it’s time to review what you may be seeing. So, what’s happening now?

Tips for Developing Engaging and Discoverable Instagram Reels Content

Ignite Social Media

Let’s talk Reels! If you need to get up to speed, check out the basics here. Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How social data can supercharge your audience segmentation strategy

Audiense

Social media and segmentation… a match made in heaven? We were delighted to host a webinar , in partnership with the Social Intelligence Lab , taking a much needed deep-dive into the world of segmentation.

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TikTok Publishes New Marketing Guide for SMBs

Social Media Today

TikTok has published a new, 60-page marketing guide, designed to help SMBs make best use of the platform

Why Taking a Break From Social Media Can Be Good For You

Socialmedia.biz

Social media is a massive part of everyday life, and that can be helpful because it keeps us connected to others. Unfortunately, social media can become a slippery slope of negativity and quickly lead to depression or anxiety.

How To Make An Email Marketing Campaign Successful

The Realtime Report

How To Make An. Email Marketing Campaign. Successful. Any business looking to find and maintain success needs to market itself. The opportunities for this are plentiful, whether you opt to go digital or explore a more traditional route.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How To Record Meeting In Google Meet?

Tweaklibrary

Launched in 2017, the Google Meet video conferencing solution has become one of the widely used conferencing tools. The tool comes with its perks like it allows recording Google Meet. Hence, is used by students, as well as professionals.

The Implications of Privacy Updates on Social Media Performance

Ignite Social Media

Digital Privacy Takes Center Stage in 2021. As the digital space continues its evolution, two very important privacy situations are unfolding that can fundamentally change the marketing landscape. The Addition of App Transparency Tracking.

Behavioural Segmentation: Definition, Types, & Examples

Audiense

When you’re trying to resonate with hundreds of thousands of people with varying needs and preferences, marketing segmentation is a must. This allows you to deliver messages and experiences that are highly relevant to different types of customers.

Instagram Adds New Engagement Insights for Reels and Instagram Live Broadcasts

Social Media Today

Instagram is adding a new range of data insights for both Instagram Reels and Instagram Live broadcasts

iOS 14 Update and Facebook Ads: How to Adjust Your Strategy

Socialmedia.biz

Apple’s iOS 14 updates include features that could significantly alter how effective social media advertising will be at reaching your organization’s target audience.

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How to Make a Successful YouTube Channel

Convince & Convert

There are a few cornerstones of the Internet; websites that transformed the World Wide Web into what we know today. YouTube is the cornerstone of online video; it has become a definite source of entertainment and information viewing for over 15 years.

The Language of Mindfulness #MindfulSocial with Brett Hill

Janet Fouts

My guest on the podcast this week is Brett Hill. Brett has such a delightful approach to teaching mindfulness and meditation.

The Facebook Conversions API: Tips for Implementation

Ignite Social Media

With the Apple iOS 14.5 update here and cookieless browsers coming before long, the industry is expecting these two changes to negatively impact data collection via a pixel or tag. While much of the impact of these remains to be seen, we have some learnings to share with you.

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