May, 2021

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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. For the past decade, Twitter has (most often) been ranked as #2. Is that still the case? And if it is, can Twitter hold onto that spot? Image credit: Akshar Dave on Unsplash.

B2B 345
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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. Now that Apple has launched iOS 14.5 and begun enforcement of the new rules we’ve been warned about, it’s time to review what you may be seeing. So, what’s happening now? Let’s run through what you need to know… Optimization for Eight Events Only.

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Twitter Acquires News Content Subscription Platform Scroll to Advance its Creator Revenue Tools

Social Media Today

Twitter has acquired news content subscription platform Scroll, which includes Twitter analysis platform Nuzzel, as it continues to develop its new subscription tools.

News 217
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6 Examples Of Great Storytelling On Social Media

Socialmedia.biz

Storytelling is one of the most valuable tools any marketer has. For centuries, human beings have been influenced by stories, and the emotional impact they have on the way we think and feel. Our stories predate every common form of entertainment, from social media to television, and they make a huge difference to our understanding. The best stories are impactful because we can relate to them.

Examples 207
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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[SURVEY] Key learnings from marketers who actively use buyer personas

Audiense

After the results of our recent survey, created in partnership with Best Buyer Persona , we wanted to dig deeper into how marketers and their teams are creating buyer personas, from the tools in their audience-building arsenal to how personas influence they day-to-day.

Survey 203
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What is the Future of LinkedIn Marketing?

Ignite Social Media

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Will their changes be worth it and help leverage them into being a top-performing platform that marketers should use in their social media strategies – many signs point to yes, but we’ll let you be the judge.

LinkedIn 202

More Trending

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12 free and paid ways on how to get more Instagram followers

Awario

Wondering how to increase followers on Instagram? Read this article to identify your promotional mistakes and learn how to get more Instagram followers and grow your page.

Instagram 168
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TikTok Adds New Safety Center Guides to Help Parents and Carers Keep their Kids Safe in the App

Social Media Today

TikTok has updated its Safety Center with a range of new resources to help parents and carers better understand the tools and processes in place to protect users.

Resources 213
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Why Taking a Break From Social Media Can Be Good For You

Socialmedia.biz

Social media is a massive part of everyday life, and that can be helpful because it keeps us connected to others. Unfortunately, social media can become a slippery slope of negativity and quickly lead to depression or anxiety. The key is finding a healthy balance and knowing when enough social media is enough. The Trouble with Social Media. One of the biggest problems with social platforms is.

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How social data can supercharge your audience segmentation strategy

Audiense

Social media and segmentation… a match made in heaven? We were delighted to host a webinar , in partnership with the Social Intelligence Lab , taking a much needed deep-dive into the world of segmentation. Jam-packed with discussion and case studies, we explored why social data is the secret weapon in your segmentation arsenal.

Data 157
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Tips for Developing Engaging and Discoverable Instagram Reels Content

Ignite Social Media

Let’s talk Reels! If you need to get up to speed, check out the basics here. Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed. It’s especially worth keeping a close eye on for brands considering Reels ad options are on the horizon.

Instagram 172
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Chris O’Connell on Embracing Artificial Intelligence

Oktopost

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on artificial intelligence and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary. Across B2B organizations, forward-looking marketers are embracing artificial intelligence as an opportunity to become more efficient and effective at harnessing th

B2B 147
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5 Reasons Why Messaging Should Be Part of Your Social Media Strategy

Hootsuite

Social messaging has surged in popularity in recent years. Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). In fact, according to our Digital 2021 Report , there are now: 2 billion users on WhatsApp. 1.3 billion users on Facebook Messenger. 1.2 billion users on WeChat/Weixin.

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Facebook Shares New Research into How SMBs are Adjusting their Digital Strategies Due to the Pandemic

Social Media Today

Facebook has published a new report, in partnership with Deloitte, which looks at how SMBs are adjusting their digital strategies in response to the pandemic.

Strategy 215
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Channeling the Chaos of Social Media via Tools

Socialmedia.biz

Social media is chaos. Whether you’re the casual user arguing with somebody’s uncle about politics or you’re a social media manager dealing with customer service complaints. Chaos. Businesses working to drive online sales or increase their brand awareness have no choice but to wade in these stormy waters. There are a wide variety of strategies behind success in social media marketing.

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Behavioural Segmentation: Definition, Types, & Examples

Audiense

When you’re trying to resonate with hundreds of thousands of people with varying needs and preferences, marketing segmentation is a must. This allows you to deliver messages and experiences that are highly relevant to different types of customers. Yet if you’re only limiting yourself to the basics such as demographic and geographical segmentation, your efforts will also have limitations.

Types 157
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Is Clubhouse On Its Way Out?

Ignite Social Media

This post was originally published by Forbes on May 5, 2021. It’s hard to scroll through social feeds or the news today without being hit with more information on Clubhouse, the hot new app (now also available on Android devices as of this month) that features audio-only rooms that allow people to chat about shared interests. Recently TechCrunch reported that Clubhouse closed a funding round that values the company at an astonishing $4 billion, which is three times higher than its valuation in J

LinkedIn 172
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Top 7 Best YouTube SEO Tools for B2B Marketers

Oktopost

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine. Many people don’t realize that it is one of the highest searched websites overall. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. .

B2B 134
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

UTM parameters are a simple, straightforward, and reliable way to track traffic online. They’re not affected by changes to third-party cookies or the Facebook pixel. And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit.

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Twitter is Reportedly Working on a New Set of Paid Tweet Options Under a Monthly Subscription Model

Social Media Today

Twitter is reportedly working on a new tiered subscription model for new tweet features - which could end up netting a lot of extra cash for the company.

Report 218
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Social commerce: How it works and why you should care in 2021

Sprout Social

Online shopping is going social. Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. The COVID-19 pandemic put further strain on brick and mortar businesses. Now executives are all in on digital transformation. . How can you strategically take advantage of this new revenue opportunity?

Retail 136
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[SURVEY] 3 ways marketers can use buyer personas to amplify their strategy

Audiense

Looking across industries, marketers are working harder than ever to create campaigns that resonate. Reaching new audiences and engaging existing customers are key to increasing long-term profits, but to target them effectively, we need to understand them on a deeper level.

Survey 157
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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#376: Your Beginner Guide To Going Evergreen: Here’s Where To Start

Amy Porterfield

The dream of setting your digital course on autopilot and letting it roll (with minimal effort) is a popular one for most entrepreneurs. This is why I’m sharing the success roadmap I use for scaling so you can plan your strategy successfully. And while I do believe going evergreen at the right time can be […]. The post #376: Your Beginner Guide To Going Evergreen: Here’s Where To Start appeared first on Amy Porterfield | Online Marketing Expert.

Course 135
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Instagram Is Looking To Create An NFT Platform But Is Overlooking Artists

Forbes Social Media

Instagram is interested in building a platform to buy and sell NFTs, based emails sent to artists inviting them to be on a panel to discuss the space with Instagram's product and development teams. Artists feel that they are being taken advantage of by not being properly compensated.

Platform 118
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How to Use Instagram Reel Insights to Make Better Reels

Hootsuite

A recent Instagram update includes what brands and creators have been waiting for — Reels Insights. Since their introduction in 2019, Reels have become an integral part of Instagram’s ecosystem. They now sit front and center in the app, easily accessible from the home page, account pages and Explore page. And Instagram’s efforts to promote Reels are paying off.

Instagram 142
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6 Key Elements of Competitor Analysis That Will Help Your Business Win Out

Social Media Today

Competitor analysis is a key element in any effective digital marketing approach - here are some tips to help improve your competitor research efforts.

Analysis 218
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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8 ways customers interact and engage with your brand on social

Sprout Social

The days of contacting generic email accounts are coming to an end. Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

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8 Ways to Cheat the Instagram Algorithm

Later

Ever wondered if there’s a way to cheat the Instagram algorithm? In short, the answer is yes — and there’s no need for shady tactics like engagement pods or pay-per-like schemes. Simply understanding how the algorithm works , and how to optimize your content strategy for it, is the best way to gain an advantage. Can You Really Cheat the Instagram Algorithm?

Instagram 118
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#377: How To Re-engage Your Email List

Amy Porterfield

It’s never too late to hit send and connect with your subscribers again. If your email list has been on your mind (maybe a little more time has passed than you’d like to admit since you’ve last landed in their inbox) and you know it’s time to hit ‘send’ but you’re afraid that you’ll be […]. The post #377: How To Re-engage Your Email List appeared first on Amy Porterfield | Online Marketing Expert.

List 117
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Fake Covid-19 Vaccination Record Cards Are A Growing Problem, Says FBI

Forbes Social Media

Templates and instructions to make such cards are appearing online. The FBI is warning that such activity could be breaking the law.

Template 138
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Agorapulse is the Best FREE Social Media Management Tool (NEW Video)

Socially Sorted

If you've been struggling to find the best free social media management tool then Agorapulse just made it a whole lot easier for you. In this new video I share how anyone can get started with Agorapulse (no matter your budget) and 7 reasons why I think it's the best free social media management tool. […]. The post Agorapulse is the Best FREE Social Media Management Tool (NEW Video) appeared first on Socially Sorted.