October, 2010

Facebook Strategies: Content Over Creative

Dave Fleet

Tweet Are you focusing your Facebook investment in the right place? The immensely smart Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5%

Stephen Fry on language and writing | Sherrilynne Starkie

Sherrilynne Starkie


Facebook vs. Google [infographic]


Tweet For a long time, Google and Facebook have been battling for being the most visited websites. While Facebook has been dominating the social web, Google has been dominating pretty much everything else.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

this is a guest post by Erica Holt. By now you've most likely heard of Google Instant, a search enhancement that shows search results as you type. Image: Greig Christie via Flickr, Creative Commons. Since Google Instant's launch just

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The Biggest Challenge Digital Communicators Face

Dave Fleet

Tweet Let’s chat about the biggest challenge I think digital communicators on the agency side face nowadays. It’s not measurement. It’s not integrating channels in their programs. It’s not thinking strategically while selecting tactics.

October 2010: Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

What You Can Learn From H&M's Use Of Social Media | Mindjumpers


What You Can Learn From H&M's Use Of Social Media. Sara Hansson Posted by Sara Hansson Oct 1st, 2010. Tweet. H&M is one of the businesses that has done some great work in using social media for marketing. Here is what you can learn from

Using Death as a Motivator

Justin Levy

Death is a normal and natural part of life. While we don’t like to think about it often, death is something that each one of us must deal with many times throughout our life. The thought of someone close to us suddenly disappearing from our lives can be crippling.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Color Clash: Pink or Purple?

Waxing UnLyrical

A couple of weeks ago, I noticed my friend Kim Wells was sporting a purple ribbon on her Twitter avatar. Ever-curious, I asked why. Turns out October is, among many other things, Domestic Violence Awareness Month

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Top 5 Facebook Promotion Types

Harp Interactive

If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. According to Jupiter Research: 80% of all internet users have entered at least one sweepstakes or contest within the past year, and 50% enter them at least once a month.

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Four Steps To Managing Time In A Real-Time Industry

Dave Fleet

Tweet If you work in PR you probably find yourself pulled in myriad directions on a constant basis – especially if you work on the consulting side of the industry. This can be pretty overwhelming, especially if you’re new to the industry.

A history of social media screw ups | Sherrilynne Starkie

Sherrilynne Starkie

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

PriceWaterhouseCoopers Starts Recruiting Through Linkedin


Tweet Guest blog written by Steffen Hedebrandt, who is passionate about entreneurship, networking, personal and professionel development. He currently works as a COO at VintageandRare.com.

What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week. Clothing retailer Gap decided to change logos.

Realizing the Value of Time

Justin Levy

An underlying theme of some of my recent posts have been the value of time. One of the main reasons why meetings are broken are because they take too much time and distract you from what is important.

How Not to Use Twitter For Business (DMV Edition)

Almost Savvy

Is there anyone that likes dealing with the DMV (Department of Motor Vehicles)? Seldom does a day go by that I don’t see a comment from a tortured soul waiting in a painfully long line at the DMV.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Unethical Social Media at its Worst: Rob Ford’s Fake Twitter Account

Dave Fleet

October 2010: Isle of Man Twitter's top ten | Sherrilynne Starkie

Sherrilynne Starkie

The New Facebook Groups Explained


Tweet When it comes to Facebook’s different functions and products, the confusion is many times never ending for the general users. New changes are constantly being made, so I’m going to try and sort out the confusion a bit by explaining how to use the new groups.

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From Couch To 5K: Why Lindsay Allen Runs

Waxing UnLyrical

I've known Lindsay Allen for the last two years or so, first meeting her on Twitter, and then taking that connection offline. I've long admired her sense of humor, practicality and tenacity. When I heard she was training for her

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

Often times you have to step in it to realize you are in it. With social media, you would have to have lived in a cave on an island in the Pacific to not know how ubiquitous it is. It’s permeating every part of our daily lives.

Hiring for Social Media: Talkers and Listeners


I’m still trying to process my experiences from BlogWorld …between it being a blast, a ton of awesome information and people…oh, and Vegas…I’m still reeling, even a week later.

How To Manage Your Time In A PR Agency

Dave Fleet

Tweet If you work in PR you probably find yourself pulled in myriad directions on a constant basis – especially if you work on the consulting side of the industry. This can be pretty overwhelming, especially if you’re new to the industry.

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Social media takes the lead over PR | Sherrilynne Starkie

Sherrilynne Starkie

Social Media Marketing Goals & Tools | Mindjumpers


Written by J-P De Clerck, who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation

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5 Great Social Media & Community Job Resources

Jason Yormark

Tweet It’s amazing to me how quickly social media and community management have exploded in the job market.

Weekly Roundup: Rethinking Color

Waxing UnLyrical

Hit in the face by pink. I don't know about other countries, but here in the US, you can barely take a step in October without being hit in the face by pink. Image: D. Sharon Pruitt via Flickr, CC 2.0. Not the singer, but the color

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Advanced Tips for Google Reader


Deirdre Reid has another great 101 post about Google Reader. At the end of the post, she asks if anyone has any other tips. As it happens, I LOVE Google Reader and I have TONS of Reader tips for ya! Tip 1 – Feed GR Shares to any website.