October, 2010

Facebook Strategies: Content Over Creative

Dave Fleet

Tweet Are you focusing your Facebook investment in the right place? The immensely smart Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5%

Stephen Fry on language and writing | Sherrilynne Starkie

Sherrilynne Starkie


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What You Can Learn From H&M's Use Of Social Media | Mindjumpers


What You Can Learn From H&M's Use Of Social Media. Sara Hansson Posted by Sara Hansson Oct 1st, 2010. Tweet. H&M is one of the businesses that has done some great work in using social media for marketing. Here is what you can learn from

How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

this is a guest post by Erica Holt. By now you've most likely heard of Google Instant, a search enhancement that shows search results as you type. Image: Greig Christie via Flickr, Creative Commons. Since Google Instant's launch just

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Facebook Groups: Privacy Bait and Switch?

Almost Savvy

There was a little get-together for tech reporters at Facebook headquarters today. You may have heard about it. Whenever Mark Zuckerberg, CEO of Facebook, summons an audience because he’s got something to announce about Facebook, life as we know it grinds to a halt. Or so it seems.

Using Death as a Motivator

Justin Levy

Death is a normal and natural part of life. While we don’t like to think about it often, death is something that each one of us must deal with many times throughout our life. The thought of someone close to us suddenly disappearing from our lives can be crippling.

More Trending

October 2010: Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

PriceWaterhouseCoopers Starts Recruiting Through Linkedin


Tweet Guest blog written by Steffen Hedebrandt, who is passionate about entreneurship, networking, personal and professionel development. He currently works as a COO at VintageandRare.com.

Color Clash: Pink or Purple?

Waxing UnLyrical

A couple of weeks ago, I noticed my friend Kim Wells was sporting a purple ribbon on her Twitter avatar. Ever-curious, I asked why. Turns out October is, among many other things, Domestic Violence Awareness Month

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Top 5 Facebook Promotion Types

Harp Interactive

If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. According to Jupiter Research: 80% of all internet users have entered at least one sweepstakes or contest within the past year, and 50% enter them at least once a month.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Measuring the Impact of Social Media in B2B Marketing

Webbiquity SMM

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for.

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Four Steps To Managing Time In A Real-Time Industry

Dave Fleet

Tweet If you work in PR you probably find yourself pulled in myriad directions on a constant basis – especially if you work on the consulting side of the industry. This can be pretty overwhelming, especially if you’re new to the industry.

A history of social media screw ups | Sherrilynne Starkie

Sherrilynne Starkie

The New Facebook Groups Explained


Tweet When it comes to Facebook’s different functions and products, the confusion is many times never ending for the general users. New changes are constantly being made, so I’m going to try and sort out the confusion a bit by explaining how to use the new groups.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week. Clothing retailer Gap decided to change logos.

From Couch To 5K: Why Lindsay Allen Runs

Waxing UnLyrical

I've known Lindsay Allen for the last two years or so, first meeting her on Twitter, and then taking that connection offline. I've long admired her sense of humor, practicality and tenacity. When I heard she was training for her

Realizing the Value of Time

Justin Levy

An underlying theme of some of my recent posts have been the value of time. One of the main reasons why meetings are broken are because they take too much time and distract you from what is important.

Unethical Social Media at its Worst: Rob Ford’s Fake Twitter Account

Dave Fleet

Tweet The Globe and Mail , Maclean’s magazine , CTV , the Torontoist and blogTO all ran stories in the last day, alleging that staff of Toronto’s newly-annointed mayor elect, Rob Ford, used a fake Twitter account to deceive a voter into handing over incriminating materials during the campaign. According to the reports, Ford was recorded offering to buy prescription painkillers on the street for a voter suffering from fybromyalgia, and tapes of the call were sent to the Toronto Star. According to blogTO: “In fear that the Star would release the information, Nick Kouvalis, a key Ford campaign member, tasked Macdonald with getting a handle on the situation. According to Maclean’s , “Kouvalis pulled aside Fraser Macdonald, the team’s 24-year-old deputy communications director–whose prior political experience consisted largely of his involvement in a model parliament club at Queen’s University–and told him to ‘do everything you can to get that tape… ’&#. Fraser Macdonald allegedly established a fake Twitter account ( @QueensQuayKaren ), with a bio that claimed ‘Karen’ was a “downtown Toronto gal who likes politics, my cat Mittens, and a good book,&# and pretended to be a supporter of rival candidate George Smitherman. They allege he then befriended the person who made the tapes in order to get a copy. After receiving the tape, the campaign leaked it to the Ford-friendly Toronto Sun themselves, rather than having the less friendly Star release it at a time when it could be more damaging. The fake Twitter account then continued its activity under the guise of being a supporter of rival candidate George Smitherman for the remainder of the campaign, posting messages including: “I can see Ford’s appeal. I don’t agree with him on everything, but the man speaks the truth. George needs to improve on that.&#. “@ThomsonTO that bitchy attitude sure got you far, Sarah [a rival candidate]. It’s funny that I once respected you. Now you’re just a total embarrassment&#. Perhaps not surprisingly, the account was deleted shortly after the mainstream media caught wind of the deception. Fortunately, the Torontoist captured all of the tweets from the account beforehand prior to this happening. You can see them in their entirety here. As a digitial communicator, I find myself actually getting angry when I think about this kind of tactic. I have no issues with the way the campaign leaked the tape once they had it, but the way they allegedly went about getting it is just disgusting. Let’s go over this again – according to these reports, Rob Ford’s staff: Set up a fake account pretending to support the other candidate. Mislead a voter into handing over incriminating material to them. As if this wasn’t bad enough, Macdonald actually gloated publicly about the stories today, telling people to get over it: Is this the kind of behaviour we should expect from our elected officials or their staff? As Dave Jones and John Leschinski pointed out, political campaigns have for a long time populated the Letters to the Editor sections of newspapers with letters under false names. Similarly, cynics will point out that politicians of all stripes have broken promises. Consider: companies have been hung out to dry for years for this kind of deceptive behaviour when the consequences are far less substantial. This isn’t just about politics. I don’t care which side of the political spectrum people fall; deceptive and deceitful tactics should be out of bounds. Given the uber-high standard to which we hold companies in the social space, I would hope that people would consider this kind of behaviour to be just as despicable. If this is the kind of behaviour that is considered normal for the people we trust to run our governments, then our moral compasses are pointed in entirely the wrong direction. I’m not sure if the City of Toronto’s code of conduct for council members technically applies during an election, or if the city’s Integrity Commissioner has jurisdiction over the actions of the staff of election candidates, but if either applies then I’d hope that this isn’t the last we hear of this. Tags: ethics Twitter.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

October 2010: Isle of Man Twitter's top ten | Sherrilynne Starkie

Sherrilynne Starkie

Social Media Marketing Goals & Tools | Mindjumpers


Written by J-P De Clerck, who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation

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How Not to Use Twitter For Business (DMV Edition)

Almost Savvy

Is there anyone that likes dealing with the DMV (Department of Motor Vehicles)? Seldom does a day go by that I don’t see a comment from a tortured soul waiting in a painfully long line at the DMV.

7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

Often times you have to step in it to realize you are in it. With social media, you would have to have lived in a cave on an island in the Pacific to not know how ubiquitous it is. It’s permeating every part of our daily lives.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Hiring for Social Media: Talkers and Listeners


I’m still trying to process my experiences from BlogWorld …between it being a blast, a ton of awesome information and people…oh, and Vegas…I’m still reeling, even a week later.

How To Manage Your Time In A PR Agency

Dave Fleet

Tweet If you work in PR you probably find yourself pulled in myriad directions on a constant basis – especially if you work on the consulting side of the industry. This can be pretty overwhelming, especially if you’re new to the industry.

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Social media takes the lead over PR | Sherrilynne Starkie

Sherrilynne Starkie

Repositioning Through Social Media: The Conan O’Brien-Case


Tweet If you are a frequent reader of this blog you might have noticed that this isn’t the first time the American talk show host, Conan O’Brien, has found his way to these pages.

5 Great Social Media & Community Job Resources

Jason Yormark

Tweet It’s amazing to me how quickly social media and community management have exploded in the job market.

Weekly Roundup: Rethinking Color

Waxing UnLyrical

Hit in the face by pink. I don't know about other countries, but here in the US, you can barely take a step in October without being hit in the face by pink. Image: D. Sharon Pruitt via Flickr, CC 2.0. Not the singer, but the color

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Advanced Tips for Google Reader


Deirdre Reid has another great 101 post about Google Reader. At the end of the post, she asks if anyone has any other tips. As it happens, I LOVE Google Reader and I have TONS of Reader tips for ya! Tip 1 – Feed GR Shares to any website.

Using Social Media to Protect Your Reputation

Dave Fleet

Reputation management through social media is a hot topic right now. In fact, digital crisis communications was the topic of one of the best panels I saw at Blogworld Expo last week (more on that panel soon).

The Art of Marketing: Montreal | Sherrilynne Starkie

Sherrilynne Starkie

Be Aware of Your Social Media Presence


Tweet Blog post written by Donna Carlsson , who is a former student at AcadeMedia Masters and now works as the responsible education manager for Creative Marketing. She has previously worked at Media at Inter IKEA Systems in Sweden. Her main focus is personal branding in social media.