Dave Fleet

OCTOBER 29, 2010

Tweet Are you focusing your Facebook investment in the right place? The immensely smart Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5% of comments on his clients’ status updates come from peoples’ newsfeeds, not from the pages themselves. Interesting, right? As Jay notes, this means that a lot of effort which is expended on customizing fan pages on Facebook is, frankly, wasted.

Strategy 410

Strategy Content Facebook Widget 410

Harp Interactive

OCTOBER 6, 2010

If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. According to Jupiter Research: 80% of all internet users have entered at least one sweepstakes or contest within the past year, and 50% enter them at least once a month. And, companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don’t.

Types 317

Types Facebook Notification Survey 317

Mindjumpers

OCTOBER 14, 2010

Tweet For a long time, Google and Facebook have been battling for being the most visited websites. While Facebook has been dominating the social web, Google has been dominating pretty much everything else. According to the following Infographic compiled by AllFacebook.com , Facebook recently beat Google as the number one destination on the internet.

Google 279

Google Facebook Social Networking Sites 279

Buzz Marketing for Technology

OCTOBER 20, 2010

Like it or hate it – the Like button is here to stay. In the first week of its launch 50,000 like buttons were integrated on various websites and more than 1M “likes” were registered within 24 hours of its introduction. At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certa

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

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Techipedia: Tamar Weinberg

OCTOBER 13, 2010

Tools are a wonderful part of today’s information age, but if you’re going to use “social networks&# or that thing we call “social media,&# it’s important to remember the common denominator: the social. Without an understanding of your community and an understanding of the influencers , you’re destined for failure.

Communities 269

Communities Social Media Influencer Social Networking 269

Waxing UnLyrical

OCTOBER 19, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Google Instant Might Impact Your Small Non-Profit October 19th, 2010 Tweet this is a guest post by Erica Holt By now you’ve most likely heard of Google Instant, a search enhancement that shows search results as you type.

Google 254

Google Class Creative Commons Yahoo 254

Harp Interactive

OCTOBER 6, 2010

If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. According to Jupiter Research: companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don't. Pretty powerful metrics for any type of business. And running a promotion on Facebook is easier than you might think.

Types 315

Types Facebook Metrics Social Networking 315

Mindjumpers

OCTOBER 1, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Facebook Marketing Drive Sales Diesel Kicks Ass With New Campaign! » What You Can Learn From H&M’s Use Of Social Media Posted by Sara Hansson Oct 1st, 2010 Tweet H&M is one of the businesses that has done some great work in using social media for marketing.

Social Media 279

Social Media Fashion Disqus Communities 279

Buzz Marketing for Technology

OCTOBER 6, 2010

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November. And a question I get asked in every meeting when I present social media is – “so who is going to become the next Facebook?

Facebook 260

Facebook Applications Yahoo Social Networking 260

Justin Levy

OCTOBER 10, 2010

Death is a normal and natural part of life. While we don’t like to think about it often, death is something that each one of us must deal with many times throughout our life. The thought of someone close to us suddenly disappearing from our lives can be crippling. While it doesn’t make it any easier to deal with, hopefully, for most of us, those that we lose will be those are in a better place because they’re no longer suffering from a medical ailment and it will be something t

Organization 253

Organization Conversation Questions 253

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Almost Savvy

OCTOBER 7, 2010

There was a little get-together for tech reporters at Facebook headquarters today. You may have heard about it. Whenever Mark Zuckerberg, CEO of Facebook, summons an audience because he’s got something to announce about Facebook, life as we know it grinds to a halt. Or so it seems. Not only have I heard and seen a zillion blog posts and news reports about the latest Facebook changes in the hours following the press conference, many of the posts were even published during the press conference 

Groups 250

Groups Groups Privacy Facebook 250

Dave Fleet

OCTOBER 6, 2010

Tweet If you work in PR you probably find yourself pulled in myriad directions on a constant basis – especially if you work on the consulting side of the industry. This can be pretty overwhelming, especially if you’re new to the industry. So, I thought you might find it helpful to know a few of the tools I use to keep myself from running around like a headless chicken every day.

Industry 391

Industry Meeting System iPad 391

Atom Thought

OCTOBER 10, 2010

Most of us in India have read Ramayana many times over, and are awestruck on how Lord Rama, defeated the world’s most powerful king at that time-Ravana-even though Lord Rama started off alone with his brother in his quest, without any army, infrastructure or wealth. Lord Rama’s objective was to retrieve his wife Sita who was kidnapped by Ravana; this was a daunting and almost impossible task, given that Lord Rama had relinquished his kingdom and was living as a hermit without advance

Social Media 245

Social Media Crowdsourcing Small Business Collaboration 245

Mindjumpers

OCTOBER 25, 2010

Tweet Guest blog written by Steffen Hedebrandt, who is passionate about entreneurship, networking, personal and professionel development. He currently works as a COO at VintageandRare.com. Big coorperations like PriceWaterhouseCoopers (PwC) and Google are recruiting more and more through social media and especially Linkedin. If you want to be the company that hires the best students you should no longer sit around and hope that they apply to your company.

LinkedIn 254

LinkedIn Technorati Social Media Applications 254

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Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams. People often brand themselves as an expert in a field or an authority on a topic, but are careless with the way they present themselves, calling into question their expert

Brands 236

Brands Handbook MySpace Construction 236

Justin Levy

OCTOBER 17, 2010

An underlying theme of some of my recent posts have been the value of time. One of the main reasons why meetings are broken are because they take too much time and distract you from what is important. The reason why I was able to say “I love you&# to my mom before she passed away was because my friend was a few minutes late picking me up. Both of these examples rely on the difference of a few minutes.

Social Graph 234

Social Graph Feed Reader Meeting Video 234

Socialized

OCTOBER 15, 2010

The Associated Press announced this week "after more than 80 years, we’re planning to retire the storied term 'Associated Press Writer'" in recognition of the realities of the online age. This is silly. I think the AP is doing this to call attention to its digital savvy, and not because the change brings with.

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Dave Fleet

OCTOBER 30, 2010

Tweet The Globe and Mail , Maclean’s magazine , CTV , the Torontoist and blogTO all ran stories in the last day, alleging that staff of Toronto’s newly-annointed mayor elect, Rob Ford, used a fake Twitter account to deceive a voter into handing over incriminating materials during the campaign. According to the reports, Ford was recorded offering to buy prescription painkillers on the street for a voter suffering from fybromyalgia, and tapes of the call were sent to the Toronto Star.

Twitter 382

Twitter Social Media Campaign Report 382

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Waxing UnLyrical

OCTOBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali From Couch To 5K: Why Lindsay Allen Runs October 12th, 2010 Tweet I’ve known Lindsay Allen for the last two years or so, first meeting her on Twitter, and then taking that connection offline. I’ve long admired her sense of humor, practicality and tenacity.

Class 214

Class Training Postrank Flickr 214

Mindjumpers

OCTOBER 18, 2010

Tweet When it comes to Facebook’s different functions and products, the confusion is many times never ending for the general users. New changes are constantly being made, so I’m going to try and sort out the confusion a bit by explaining how to use the new groups. First of all, the new groups differ a lot from the groups that we have known so far.

Groups 243

Groups Groups Facebook Collaboration 243

Techipedia: Tamar Weinberg

OCTOBER 20, 2010

This isn’t a real post about social media strategy, but it’s an important issue that follows from our social media behavior online. I’m sharing this because I think that despite the controversial nature, it is a significant discussion, especially since I suspect that many of you might have thought differently about this topic 5 years ago.

GPS 217

GPS Privacy Findability Report 217

Direct Marketing Observations

OCTOBER 12, 2010

Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week. Clothing retailer Gap decided to change logos. They decided to go from this… To this… Ouch… Without really knowing the full back story but having a good feel for when major retailers and companies crowdsource new ideas, I think it’s safe to say that Gap really didn’t

Social Media 209

Social Media Crowdsourcing Retail UGC 209

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Atom Thought

OCTOBER 12, 2010

Linkedin premium job seeker. Did you notice the premium Job Seeker service that Linkedin has launched recently? Apart from being expensive , I think Linkedin is missing a point somewhere. Linkedin is a great platform where as a professional one can network and create a great professional reputation over time. Linkedin in that sense is an open platform where professionals openly expose themselves to their peers about their feats and expertise.

LinkedIn 205

LinkedIn Reputation B2B Privacy 205

Dave Fleet

OCTOBER 6, 2010

Tweet If you work in PR you probably find yourself pulled in myriad directions on a constant basis – especially if you work on the consulting side of the industry. This can be pretty overwhelming, especially if you’re new to the industry. So, I thought you might find it helpful to know a few of the tools I use to keep myself from running around like a headless chicken every day.

How To 369

How To Meeting System iPad 369

Almost Savvy

OCTOBER 18, 2010

Ugh. Is there anyone that likes dealing with the DMV (Department of Motor Vehicles)? Seldom does a day go by that I don’t see a comment from a tortured soul waiting in a painfully long line at the DMV. Similar to that other beloved public agency, the IRS, the DMV has a reputation for confusing processes, no sense of customer service and an infrastructure stuck in the technological dark ages.

Twitter 205

Twitter News Social Networking Reputation 205

Mindjumpers

OCTOBER 29, 2010

Tweet If you are a frequent reader of this blog you might have noticed that this isn’t the first time the American talk show host, Conan O’Brien, has found his way to these pages. However, his innovate use of social media to sustain the hype around his person during a longer off-screen period deserves another post. But before we go any further a little background info on the former and coming talk show-host: Conan O’Brien already demonstrated his skills as an innovative writer during his high sc

Social Media 241

Social Media GPS Badge Hosting 241

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SocialFish

OCTOBER 25, 2010

I’m still trying to process my experiences from BlogWorld …between it being a blast, a ton of awesome information and people…oh, and Vegas…I’m still reeling, even a week later. Part of why it was so overwhelming was because, as opposed to association conferences I’ve attended where there is usually a small circle of “social media people&# amongst a much larger crowd of people for whom social media is either a tiny piece of their job or something they&#

Social Media 202

Social Media Conference Organization Meeting 202

Direct Marketing Observations

OCTOBER 15, 2010

Often times you have to step in it to realize you are in it. With social media, you would have to have lived in a cave on an island in the Pacific to not know how ubiquitous it is. It’s permeating every part of our daily lives. With that being said, here are 7 “things” you should be aware of as we go forward in this digital world that can carry you and your company towards Web 3.0. 1) Look for more content to be produced by “others”.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Webbiquity SMM

OCTOBER 13, 2010

Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. A simple tool like Google Alerts would pick up most stray citations.

SM2 202

SM2 Vocus Alterian Radian6 202

Dave Fleet

OCTOBER 22, 2010

Reputation management through social media is a hot topic right now. In fact, digital crisis communications was the topic of one of the best panels I saw at Blogworld Expo last week (more on that panel soon). With that in mind, I thought you might like to hear an interview I just did with Andrew Brown and Robert Gold at BusinessCast, on the subject of “using social media to protect your reputation.&#.

Reputation 342

Reputation Social Media Banking B2B 342

Waxing UnLyrical

OCTOBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., you can barely take a step in October without being hit in the face by pink.

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198