Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. More than 40% of digital shoppers use social media to research new brands and products.

Social Media 145

Social Media HootSuite Template Templates 145

Ignite Social Media

NOVEMBER 19, 2018

2019 Social Media Metrics. To help you start thinking about 2019 social media metrics, we put together a list of widely used social media objectives and the 5-must-have metrics for each one. Micro-conversions might include visiting a specific page, downloading a whitepaper, or signing up for a newsletter.

Metrics 154

Metrics Social Media Sentiment Loyalty 154

Keyhole.co

JULY 31, 2023

Social media platforms help businesses to address customer queries, establish real-time engagement, and build stronger relationships. This is quickly becoming the norm, as approximately 63% of customers now anticipate companies to offer customer support through social media.

Examples 52

Examples Social Media Brands Issues 52

Keyhole.co

SEPTEMBER 15, 2020

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Get Started On Your Social Media Report.

Template 112

Template Templates Report Social Media 112

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question! Restrictions on social media ads and remarketing.

Social Media 130

Social Media Privacy Marketing Policies 130

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

Report 62

Report Atlassian Brands Sentiment 62

Keyhole.co

MAY 25, 2022

Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Download the PDF version for future reference! The Social Media Analytics Compass.

Analytics 89

Analytics Social Media How To Analysis 89

Pam Moore

SEPTEMBER 7, 2020

SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. ” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved.

eBook 78

eBook Social Media Template Templates 78

Sprout Social

MAY 5, 2021

Social media posts. Some examples of sales enablement content that’s prime for social media include: Blog posts. Top-of-the-funnel content published to social media allows you to introduce customers to your business and put them on the path toward becoming qualified leads. Landing pages. Blog posts.

Data 111

Data Marketing How To Collaboration 111

Sprout Social

AUGUST 15, 2023

Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 83

Brands Sentiment Analysis Marketing 83

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

Metrics 112

Metrics Social Media CPM CPC 112

Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis.

Industry 52

Industry News Google Brands 52

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

JANUARY 19, 2021

What emerged for many was a new appreciation for the power of social media. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. Social listening provides real-time insights into consumers’ feelings, wants and needs in a way that no other marketing platform does.

Data 89

Data Sentiment API Analysis 89

Keyhole.co

MARCH 24, 2023

In contrast, untagged social mentions are about general opinions, news, or conclusive statements about your brand. Now the important question is it worth responding to every social mention? Track your brand mentions on Keyhole Why are social mentions important? Moreover, social mentions give away a handful of insights.

How To 52

How To Sentiment Reputation Hashtag 52

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Related: Twitter 101: What Every Smart Social Media Manager Needs to Know. Don’t count Twitter out. Keyhole’s dashboards are easy to read and share, too.

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

APRIL 25, 2023

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Rather than tracking the raw number of social media followers you’ve gained or lost, tracking your follower growth rate is much better. What is follower growth rate? How Are Impressions Calculated?

Instagram 52

Instagram How To Collaboration Hashtag 52

Sprout Social

JUNE 1, 2021

When working on social media for clients we try and plan two months in advance so the editorial calendar can be completed and ideally there is no hiccup in service.”. Your clients rely on you to be the expert, so they might not know what information you need to meet and exceed their social goals. Manage expectations.

Sentiment 83

Sentiment Proposal How To Metrics 83

Hootsuite

NOVEMBER 2, 2020

Bonus: Download the free 30-day plan to grow your YouTube following fast , a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. To download a report, from Advanced Mode, click the downward pointing arrow in the upper right corner. Download the YouTube Studio app.

Metrics 145

Metrics Analytics YouTube How To 145

Keyhole.co

JANUARY 20, 2024

Maybe you’ve even started creating content for your online visitors, including blog posts, downloadable guides, and FAQs. Social media users tend to engage more with video content, but it’s important to have a variety of different formats. A good social media scheduling tool can help you stay organized.

Small Business 100

Small Business Engagement Strategy Facebook 100

Keyhole.co

OCTOBER 24, 2022

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Rather than tracking the raw number of social media followers you’ve gained or lost, tracking your follower growth rate is much better. Stop calculating social media metrics manually!

Metrics 52

Metrics Analytics Analysis Hashtag 52

Keyhole.co

FEBRUARY 16, 2024

It is particularly essential for busy social media marketers who value their time. Let’s say you want to analyze your competitor’s brand sentiment on YouTube. For example, you may be interested in such features as tracking the highest-performing videos on YouTube or downloading reports. Social Insider 3.

Analysis 52

Analysis YouTube Tools Strategy 52

Hootsuite

SEPTEMBER 30, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. They provide customer service, answer questions, recommend products, gather feedback, and track engagement. Rules-based chatbots that offer answers to predefined questions that a user may ask. Answer FAQs.

FAQ 120

FAQ Retail Overview Loyalty 120

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. Social commerce is a subset of eCommerce. It involves buying and selling over social media. And to crowdsource sentiment on your brand. Download now. What is Instagram eCommerce?

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

APRIL 26, 2023

These social media metrics give you insights into overall account engagement and content performance during a period of time. Moreover, you can analyze competitors , experiment with content style, and then check your target social media KPI to understand what resonates with your set of audience. What is TikTok analytics?

Metrics 52

Metrics Analytics Tools Overview 52

Oktopost

MARCH 16, 2022

Social media can deliver an incredible boost for your business. However, social media is also a force to be reckoned with, and, unless you have a team of people monitoring each one of your social channels constantly, it’s impossible to keep on top of what your followers are saying about your brand.

Sentiment 109

Sentiment Analysis Social Media How To 109

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Read on to learn what aspects of your business can benefit most from social listening tools.

Tools 86

Tools Sentiment How To Team 86

Keyhole.co

FEBRUARY 6, 2023

These social media metrics give you insights into overall account engagement and content performance during a period of time. Moreover, you can analyze competitors , experiment with content style, and then check your target social media KPI to understand what resonates with your set of audience. What is TikTok analytics?

Analytics 52

Analytics Overview Hashtag Metrics 52

Waxing UnLyrical

APRIL 5, 2011

On why frame the question this way instead of the other way around (all quotes/notes from Seth): “Social media marketing shares one key goal with media relations and PR: obtaining lots of good earned media. So analysts need to sample and read social media posts before you quantify anything.

Radian6 177

Radian6 Marketing Sentiment Sample 177

Sprout Social

FEBRUARY 8, 2021

A successful VoC program begins with the right questions. These questions will change depending on any department’s needs and will affect how you collect the customer data. Questions can be as broad or detailed as: Why is the steak dish in this restaurant location so unpopular as compared to another location? qual’g plan req’d.

Data 117

Data Survey How To Review 117

Sprout Social

MAY 4, 2021

In this article, we give you a detailed breakdown of social commerce: what it is, how it works and most importantly, how it could work for your business. What is social commerce? Social commerce is the buying and selling of goods or services directly within a social media platform. Social media usage is booming.

Retail 134

Retail Instagram Buy Social Media 134

agora pulse

JUNE 5, 2020

Naturally, as a social media manager, you want to make sure your efforts help meet stakeholders’ social media goals. Unlike many vanity metrics, measuring engagement can be a smart way to chart your social media success. Social proof. How to track engagement with a social media dashboard.

Instagram 127

Instagram Engagement Hashtag Meme 127

Sprout Social

JULY 28, 2020

As you plan your business’ reopening, keep the following considerations top of mind: Prioritize social customer care. As customers navigate this new normal, shoppers will continue to reach out on social with questions and concerns. Health and safety are shoppers’ top concerns. Phase one: Prepare to reopen your business.

Strategy 129

Strategy Retail Marketing How To 129

Sprout Social

AUGUST 19, 2021

Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. What is social commerce? The result?

Examples 126

Examples Tips Patterns Instagram 126

Hootsuite

FEBRUARY 12, 2020

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Other times, people are one question away from making a purchase. By using Facebook Messenger to simplify the question-and-answer exchange, your brand can help customers make shopping decisions.

Facebook 145

Facebook HootSuite Badge Survey 145

Waxing UnLyrical

FEBRUARY 22, 2011

Last week, these were the questions Jim fielded, along with a few answers (I’ve collated/edited slightly for readability without interfering with the tenor of the tweets): 1. b) Thinking a lot of noise is good without studying the sentiment of the conversations. c) Treating social media as a broadcast channel.

Analytics 199

Analytics TweetBeep Sentiment Meeting 199