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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. Video background plays when you open another app on your mobile device.

YouTube 154
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Five questions your marketing team should be asking about location-based technology

Visually SM

The directive is simple: Visit us to try these delicious new dishes. In their latest “Quarterly Digital Intelligence Briefing,” Econsultancy and Adobe share survey data revealing the sectors exploring this technology: Consumer goods: 33%. Now consider the gray area your marketing team will want to explore in the future.

Team 124
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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Very few people understand how delicious our relationship has been: [link] #RIPeanut pic.twitter.com/q6QxXJfArX. — Spotify listeners have shared their personalized, data-driven playlists for the past few years. In previous years, Spotify users could see their Wrapped data on the brand’s website. Goodbye, Mr. Peanut. Neutrogena.

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Five questions your marketing team should be asking about location-based technology

Visually SM

The directive is simple: Visit us to try these delicious new dishes. In their latest “Quarterly Digital Intelligence Briefing,” Econsultancy and Adobe share survey data revealing the sectors exploring this technology: Consumer goods: 33%. Now consider the gray area your marketing team will want to explore in the future.

Team 100
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This Week in Social Media – 8/14/2013

Social Media Marketing

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. A roundup of relevant links affecting our industry.

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Runza Combines Social Media and Email – Something to Chew On

Convince & Convert

Runza is a (perhaps not coincidentally) football-shaped pie filled with delicious ground beef, onions, cabbage and spices. It’s interesting that the website sign-up for Runza’s email program asks for mobile phone number to opt-in to text message offers. Asking for mobile phone number is smart, too.

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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Big Data is not a cure-all.