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Where Did the Inspect Tool Go?

Jon Loomer

If you’ve poked around Meta Ads Manager recently, you may have noticed that something is conspicuously missing: The Inspect Tool. The “Clock” icon is for significant edits, which was previously part of the Inspect Tool. What was nice is that we could see Frequency charted over time against your CPA.

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5 Musts for Lowering CPA and Raising Conversion Rates on the Google Display Network

Bill Hartzer

With daily attention to finding the sweet spot for your bid prices, you’ll be able to lower your CPA sooner than you might think. Keep a close eye on the results, and you’ll lower CPA while yielding higher conversions. Ad Testing. With display advertising, good creative is key to engaging your audience.

CPA 100
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Reddit’s Big Move on Money-Making Features: Here’s What You Need to Know

The Realtime Report

A study by AdEspresso found that automated bidding strategies, similar to Reddit’s “Maximize Conversions,” led to a 15% reduction in cost per acquisition (CPA) compared to manual bidding. This diversification suggests Reddit’s commitment to providing advertisers with versatile tools to engage their target audience effectively.

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Turning Facebook Analytics Into Action

Jon Loomer

Recent news aside, it's important to keep in mind that Facebook has significantly scaled in users over the past few years, and as a result, its advertising tools have also become more sophisticated. And with more complex advertising tools, myths and misconceptions abound, especially surrounding data. -->. Their CPA goal is $20.

Analytics 167
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How Often Should You Update Facebook Ad Creative?

Jon Loomer

This allows you to look past the overall CPA and see how it’s trended to spot whether it’s time to make a change. One consideration may be turning on one of the expansion tools ( Advantage Detailed Targeting or Advantage Lookalikes ) that allow Facebook to automatically move beyond your target audience.

Facebook 192
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3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

You will familiarize the audience with your products through other tools, and the target action in influence marketing for you will be a sale. However, the more common tool here is a customized discount promo code that the blogger communicates to the audience. CPA (Cost Per Action) is a great KPI.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

1 Analytics Tool for Growth Beautiful reports. Vanity metrics in content marketing Social media can be a great tool for driving traffic to your blog posts, articles, whitepapers, or research docs… and content marketing, in turn, can be an effective conversion or branding tool. Clear data.

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