Convince & Convert

AUGUST 19, 2010

This of course creates a mini viral effect, as trip participants invite their friends, family, and desk-bound colleagues to check out their tales of whitewater adventure, dining al fresco, and sparkling waterfalls. And once the system was set up and the business rules determined, the company spends almost no time managing the program.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

FEBRUARY 24, 2010

You of course want to be responsive to your customers in social media, but disproportionately so? Are you creating a chasm, whereby you treat your social media customers better than your non-social media customers ? If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

FEBRUARY 5, 2010

Of course, it's purely subjective. KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best. To me, Option 3 is a little too orange (and I like orange). link] Jan Schwartz I like the image in option 2 and the banner colors, but a little lighter, in option 3.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

OCTOBER 15, 2015

This kind of knowledge helps you better cater to the consumer through marketing strategies and, of course, provide optimal customer experience. Naturally, the course of your customer intel will evolve as your company tests and grows. Get our Definitive email newsletter. Offer Personalized Engagements.

Tools 60

Tools Marketing Engagement Education 60

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. What’s the Point?

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

MAY 5, 2010

JaneNation will package its findings through newsletters, seminars, and other research programs, and also connects brands with female consumers (for a fee, natch). Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Is this the future of agencies?

Social Media 127

Social Media Case Study Strategy Study 127

Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. If a piece of content is successful on your blog (measured by visits as determined by Google Analytics, perhaps), add it to the next rung – your email newsletter.

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

MAY 11, 2010

Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Put it on YouTube of course. It just seems a little harder to me to convert folks via social media and that's where the main site comes into play. Of course, you need to have a solid site first.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 15, 2010

Of course, content alone is not the answer. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. Of course you are dead on (how could I think differently). Now I must dig a bit and clarify what those intentions truly are.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

AUGUST 11, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 11 Whys I’m a Social Media Addict Is Starbucks the Most Dangerous Competitor to Facebook? Are You Growing Enough Voices [link] Steve Woodruff Very excited for you and with you, Jay.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? Of course, I went around collecting autographs from then greats (and ultimately Masters Green Jacket wearers) Sam Snead and Gary Player. Thanks for reading.Dan.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

APRIL 1, 2010

link] jaybaer Of course it's better to do something rather than nothing. I'm not trying to rain on your Saturday, but as someone who grows tired of constant agreement in my own blog comments, I thought I'd offer the other side of the argument here. Further, I'm certainly not trying to get hired by the T-Wolves.

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

JULY 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Check out these 5 ways: [link] #contentmarketing [link] Jim Meyer, GM/VP Of course. Helpfulness = great marketing success.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

AUGUST 18, 2010

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

JUNE 22, 2010

Social Media? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 21, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail 14 Things I Think I Think About Social Media Co-op SEO and the Future of Websites [link] Amy Spreeman This is a terrific resource. link] jaybaer Nice MJ.

Social Media 143

Social Media Strategy Social CRM Consultant 143

Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. .&#

Social Media 150

Social Media B2B Strategy Consultant 150

Sprout Social

APRIL 28, 2022

These tools might include: Marketing tools (think: social, CRM, email). Of course, no company necessarily needs everything on this list. Encouraging cross-team collaboration and unified comms among your entire marketing department (including social, design and content marketing). Newsletters. PR and media tools.

Team 91

Team Tools Hubspot Collaboration 91

Convince & Convert

SEPTEMBER 21, 2010

link] Social Media Strategy | Afrinnovator.com [.] link] Crushing the Myth of B2B Social Media [.] in social media? Creating and calibrating a social media strategy for any company should follow the same process. I love this presentation by Jason Beer (and the corresponding blog post): [.]

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Then, of course they scaled up.

MySpace 138

MySpace Facebook Social CRM Consultant 138

Convince & Convert

SEPTEMBER 21, 2010

And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6. Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Thanks again Katie.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

SEPTEMBER 21, 2010

I’m always equating social media more in the business development side of things than marketing. I’m always equating social media more in the business development side of things than marketing. I’m always equating social media more in the business development side of things than marketing.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. I can’t miss deadlines, because Amber will kill me. Huge thanks to Scott Stratten for the connection. Scott’s book “ UnMarketing &# is out this Fall.

Upcoming 126

Upcoming Project News Social Media 126

Convince & Convert

MARCH 18, 2010

Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing. Isn’t our Facebook page just a post-modern email newsletter? Couldn’t we use our social media outposts as targeted landing pages for our email and direct mail communications?

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

AUGUST 4, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble?

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

JULY 13, 2010

Pholden Great post but of course I knew it would be! and of course, other industries to seize the moment. I'd add one more reason to your list of why PR firms should avoid siloing digital- it hurts the client, and of course, not keeping the client happy ultimately hurts the firm.

Social Media 140

Social Media Strategy Consultant SEO 140

Techipedia: Tamar Weinberg

MARCH 22, 2011

You could dedicate another email account to newsletters. Rapportive is a social CRM, giving you important information about the person who is emailing you. I have personal files saved to CrashPlan plus my Linux box, of course. You could simply opt out of Facebook messages and notifications about new followers on Quora.

Products 236

Products Tools Google Reader RSS 236

Convince & Convert

JULY 8, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: I Get By With a Little Help From My Friends Please Help Me Support Make-A-Wish Foundation Is Starbucks the Most Dangerous Competitor to Facebook? Thanks for sharing this.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

SEPTEMBER 15, 2010

I agree that the title was a bit off the topic of the graphic but putting that to one side, I think the basic point about story telling is a good one although its power isn’t restricted to social media of course. Please leave a comment and let’s see what great programs are under way among Convince & Convert readers.

Social Media 166

Social Media Strategy Social CRM Consultant 166

Convince & Convert

FEBRUARY 9, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble? Tying Together Social Media and Corporate Social Responsibility Do You “Like&# How I Look In These Jeans?

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

JUNE 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy?

Social Media 129

Social Media Foursquare Consultant Airlines 129