Convince & Convert

JUNE 22, 2010

Social Media? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JUNE 30, 2010

I do check my email first, and I will read or delete newsletters based on my mood of the day. That's what made it such a perplexing experience for me, because she wasn't looking at social media marketing the same way as she looks at marketing in general. Of course, many of us have moved far beyond that point.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JUNE 23, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble? The answer is of course, never before now. When in the history of man could so many millions be reached, in so many parallel conversations?

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 28, 2010

There is of course a limit to this logic. Also, if you are a larger, well-known brand that relies less upon prospective customers finding you via search or discovering you via social chatter, this principle of breadth trumping depth is not as iron-clad. (The Crap is still crap).

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Social Media Strategy Report Buy 128