Convince & Convert

AUGUST 19, 2010

This of course creates a mini viral effect, as trip participants invite their friends, family, and desk-bound colleagues to check out their tales of whitewater adventure, dining al fresco, and sparkling waterfalls. Engaging people in their passions all helps make the business more meaningful. Allowing for and creating communities.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

FEBRUARY 24, 2010

Develop Rules of Engagement The only way to succeed in a world where marketing is a waterfall, not a lake, is to have codified rules for how you’re going to handle social media circumstances. You of course want to be responsive to your customers in social media, but disproportionately so? Who’s listening?

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

FEBRUARY 23, 2010

Of course, this isn’t entirely an either/or scenario. On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content. What’s the Point?

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

FEBRUARY 5, 2010

Of course, it's purely subjective. I am new at blogging, but tend to notice that I get many more comments when I include an engaging headline that gets people interested in the topic. KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. All of us have influences.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Hootsuite

SEPTEMBER 16, 2022

Social media analytics tools. Social media analytics tools are solutions that give marketers the ability to track, analyze, and understand the performance of social posts and campaigns. All social networks offer basic native analytics tools. Specialized social analytics tools allow you to see the bigger picture.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

JUNE 22, 2010

Social Media? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. You have to commit to social media for the long haul to see the benefits.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

MAY 11, 2010

Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Put it on YouTube of course. Is there no place for old-fashioned “selling&# using social media? Of course, you need to have a solid site first. Of course, that's another post. Your LInkedin page.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? link] jaybaer Of course it's better to do something rather than nothing.

Social Media 120

Social Media Content Analysis Sports 120

Sprout Social

APRIL 28, 2022

These tools might include: Marketing tools (think: social, CRM, email). There’s a reason why effective communication and higher rates of employee engagement go hand in hand. Of course, no company necessarily needs everything on this list. Customer communication tools (think: live chat or help desk software).

Team 91

Team Tools Hubspot Collaboration 91

Convince & Convert

AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

APRIL 15, 2010

When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate? Of course, content alone is not the answer. Of course you are dead on (how could I think differently). Smart, optimized content.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. If your audience skews older, you may not want to engage in a lot of “make a video&# contests, since that segment indexes low on the “Creator&# scale. in social media?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

And of course thanks for including Radian6. Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first. As for including you, of course!

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 21, 2010

In #23 for example – which is about building a dynamic Facebook fan page – if that headline was “Ways to Make Your Facebook Page More Engaging&# would it have made this list? If one fills one’s posts with the “How&# the writer can spend less time on the “why&# which is of course far harder to pull off.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. Of course facial hair supply. Find a niche and engage.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

MARCH 18, 2010

People don’t experimentally engage with brands in social media, they engage with the brands they already support. Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing. Isn’t our Facebook page just a post-modern email newsletter?

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. So stop wasting your energy getting all wound up about 140-character complaints, and direct some of your best thinking to how you can get the people who think you’re as interesting as rice cakes to care about your brand one way or the other.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

FEBRUARY 19, 2016

Let’s say you’ve got a market and you want to know who should you be paying attention to, who should you engage with in that market, what do you need to know? So if you want to engage with them on Facebook, LinkedIn, etc., So I could click out and start checking these people out either on Twitter or other social networks.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

APRIL 22, 2010

During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Whatchew Talking Bout?

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

JULY 8, 2010

In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. The reasons that social networks require email addresses are numerous: 1. Why is this?

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

JULY 13, 2010

Instead of proudly touting your digital department’s latest project, hold yourself accountable for personal and company engagement goals: Simply put, what do you want people to find if they Google each employee’s name a year from now? Then, define a social and thought leadership strategy to get them there.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

FEBRUARY 9, 2010

Of course I wonder how much patience many will have, considering the effort involved in building trust? There are people online that I regularly engage with, and although they may be “friends&# they are certainly not FRIENDS. The values of accountability and truthfulness will set you apart from the masses.

Social Media 119

Social Media Strategy Survey Social CRM 119

Techipedia: Tamar Weinberg

MARCH 22, 2011

Rapportive is a social CRM, giving you important information about the person who is emailing you. If they’re connected via social networks, you get their picture, their location, and job titles, in addition to their Twitter feed and Facebook updates (if available) and links to their social profiles.

Products 236

Products Tools Google Reader RSS 236

Convince & Convert

SEPTEMBER 15, 2010

SuzanneVara [link] How To Win the Social Game: Be Remarkable, and Remark-able | SocialSkillz.com [.] little of your creativity, and keep the principles of social networking in mind. You can start with the 5 step process for social media success.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

JUNE 8, 2010

You're absolutely spot in the last paragraph – we need to be constantly listening and ready and able to engage. While we may not be able to create opportunity, we can seize it when it appears, and most (if not all) of the tools for both monitoring and engaging are free, so to not do so is a sure way to get left behind!

Social Media 128

Social Media Foursquare Consultant Airlines 128

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 3, 2010

Facebook, of course. With FBML and a flurry of new easy-to-use Facebook tab customization providers like North Social (check them out, really great stuff), it’s now possible to include on your Facebook fan page much of the most engaging content and functionality that previously was the sole property of a freestanding website.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook, of course. With FBML and a flurry of new easy-to-use Facebook tab customization providers like North Social (check them out, really great stuff), it’s now possible to include on your Facebook fan page much of the most engaging content and functionality that previously was the sole property of a freestanding website.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 20, 2010

That said, a few months ago, I had a personal experience that kind of proved me that even if there is not that much of the population on Twitter, listening to the discussions and sometimes engaging with unsatisfied customers may have unexpected positive consequences. You certainly covered some great reasons to that point.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 30, 2010

That's what made it such a perplexing experience for me, because she wasn't looking at social media marketing the same way as she looks at marketing in general. It just shows that many very intelligent people haven't moved past the whole social media is just for kicks point of view. But it will come.

Social Media 128

Social Media Strategy Automotive SEO 128