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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

Of course, it’s not necessarily what you are optimizing for. Examples of secondary metrics can include: Cost Per Link Click (CPC) Click Through Rate (CTR) Cost Per 1,000 Impressions (CPM) Cost Per Add to Cart All of these metrics have an impact, but we can be misled by that perceived impact. Or doubled your CTR.

Metrics 166
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How Meta Could Leverage Outbound Clicks

Jon Loomer

This also applies to CPC (All) and CTR (All). This also applies to CPC (Cost Per Link Click) and CTR (Link Click-Through Rate). Of course, the most valuable of these click metrics for advertisers would be the Landing Page View. Of course, it would be nice to add even further granularity. Everything. Optimization Solution.

CPC 199
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Difficult Decisions in Difficult Times

Jon Loomer

I put a pause on plans for my next training course. After giving it some time to think about it some more, I’ve decided to do a new course that’s more relevant in these times. The next course I offer will be $49, a far cry from the $197 price tag for my prior course. This crisis has impacted me.

CPM 201
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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

While Reddit’s CPC-focused campaigns resolve some of these concerns (which were largely an issue with CPM billing, and which we’ll discuss in another minute), this warning is still there. Reddit Has Recently Switched to Primarily CPC Pricing. Reddit Ads Offer Lower CPCs Than Many Competitors. Facts about Reddit ads.

Reddit 115
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The Difference Between Facebook Clicks

Jon Loomer

CPC (Cost Per Link Click). When you track CPC as a key performance indicator, do you realize what clicks are included? And, more than likely, they are creating a very large gap between CPC and Cost Per Conversion. The Cost Per Landing Page View will then, of course, also be higher. Link Clicks. Outbound Clicks.

CPC 167
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Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

Of course, optimizing for that Quality Visitor event drove far more of those actions. Of course, the other difference is related to placement. One crazy thing is that CPC is the same for Landing Page View and Quality Visitor optimization. Very few of those clicks resulted in people spending two minutes and scrolling 70%.

Eventful 195
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

How to track it: STEP 1 : Add up the total approval actions a post received over the course of a reporting period. Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Instead, look to your CPC. STEP 2 : Check it often.

Metrics 112