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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

Of course, it’s not necessarily what you are optimizing for. Examples of secondary metrics can include: Cost Per Link Click (CPC) Click Through Rate (CTR) Cost Per 1,000 Impressions (CPM) Cost Per Add to Cart All of these metrics have an impact, but we can be misled by that perceived impact. Or doubled your CTR.

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Difficult Decisions in Difficult Times

Jon Loomer

I put a pause on plans for my next training course. After giving it some time to think about it some more, I’ve decided to do a new course that’s more relevant in these times. The next course I offer will be $49, a far cry from the $197 price tag for my prior course. This crisis has impacted me.

CPC 197
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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

While Reddit’s CPC-focused campaigns resolve some of these concerns (which were largely an issue with CPM billing, and which we’ll discuss in another minute), this warning is still there. Reddit Has Recently Switched to Primarily CPC Pricing. Reddit Ads Offer Lower CPCs Than Many Competitors. In Conclusion.

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Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

Of course, optimizing for that Quality Visitor event drove far more of those actions. Of course, the other difference is related to placement. CPM is at least 2X higher across the board. One crazy thing is that CPC is the same for Landing Page View and Quality Visitor optimization. It wasn’t close.

Eventful 195
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

How to track it: STEP 1 : Add up the total approval actions a post received over the course of a reporting period. Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Instead, look to your CPC. Cost Per Thousand Impressions (CPM).

Metrics 112
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An Update on TikTok’s Self-Serve Ad Platform

Likeable

This, of course, shouldn’t happen, but the systems are still a bit fresh, can be confusing and require a lot of information at the jump (things like business licenses, tax IDs, and official documents that are typically tricky to track down. Metrics like CPM, CPV, and CPC compete reasonably well. Account setup is still wonky.

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Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

Jon Loomer

Of course, success can be found in many different ways so this is merely a guide. Optimized for Clicks (CPC). Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Clicks (CPC).

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