Effective Meta Advertising: Key Metrics Simplified
Jon Loomer
MAY 23, 2023
Of course, it’s not necessarily what you are optimizing for. Examples of secondary metrics can include: Cost Per Link Click (CPC) Click Through Rate (CTR) Cost Per 1,000 Impressions (CPM) Cost Per Add to Cart All of these metrics have an impact, but we can be misled by that perceived impact. Or doubled your CTR.
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