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BrightEdge Awarded Patent for Operationalizing SEO

Bill Hartzer

This patented capability helps companies discover new competitors and create winning competitive SEO strategies. The number and types of digital channels that a marketer can leverage to out-rank their competition has exploded. The system of claim 11, further comprising performing a compliance analysis for the entity.

SEO 98
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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

There are two things we must understand before we can define if social media adds value to your business. 1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources.

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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

A blog is no longer used to merely publish blog type content. Not only they are cost effective but you are providing richer content experience across multiple platforms and that can bring good things to your business. But for most of us, here are some cost effective tips and strategies for content distribution and promotion.

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Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber. As Chris Garrett explains in his post, if you follow numerous feed bots, you can get the news all the time. The right news will hit the front page of Digg quickly.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

A blog is no longer used to merely publish blog type content. Not only they are cost effective but you are providing richer content experience across multiple platforms and that can bring good things to your business. But for most of us, here are some cost effective tips and strategies for content distribution and promotion.

How To 26
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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Some will go the extra mile to share with their friends exactly why they’re moving on, too, so don’t make any missteps that will cost you business down the road.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

Most people would consider Payless to be an old-school type of brand, and so one might expect that their marketing techniques and website would mirror that old-school mentality. However, they’re actually quite ahead of curve, particularly in terms of the way they leverage their email communications to facilitate social media interaction.