Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. Between hosting and implementation, there is no doubt that there are substanial costs involved. Also, $0.30 Im Jay Baer.

Social Media 114

Social Media Strategy Apple iPhone 114

Techipedia: Tamar Weinberg

JULY 21, 2009

Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Some will go the extra mile to share with their friends exactly why they’re moving on, too, so don’t make any missteps that will cost you business down the road.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is hard False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Will you embrace Twitter if I can show you ROI? For small business, the costs of social involvement are dwafted by the potential benefit, yet the psychology of stubbornness remains. Why are you being soooo stubborn?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

JUNE 17, 2010

But at what cost? link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out. Reminds me of @jaybear Twitter obsession article – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

SEPTEMBER 14, 2010

You can’t sell ideas, and unless companies of all sizes can figure out how to assign real or at least believable revenue or cost reductions to social media, this entire movement is going to flame out in 18 months. link] Top 5 Inbound Marketing Articles to Start the Week: Social Media Fear » Boston Social Media [.]

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Thanks for sharing. Im Jay Baer.

CSR 138

CSR Social Media Strategy Consultant 138

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Im Jay Baer.

Social Media 136

Social Media Strategy Metrics Organization 136

Techipedia: Tamar Weinberg

MARCH 17, 2010

A Community Manager who does use social platforms needs to be able to track its effectiveness in… um… getting people through the door. I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics.

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

AUGUST 19, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. not just party or vacation photos) to my Page.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? Nonetheless, BK drove buyers into their restaurants and tracked ROI to the penny using Facebook.

FAQ 139

FAQ Content Consultant Social Media 139

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Reply Gab "SEO ROI" Goldenberg February 6, 2008 at 5:44 pm Be proactive about it, like Dreamhost. If we sell out we might make money but the cost is way to high. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us PS – hope you’re feeling better now!

Reputation 125

Reputation Chemicals Issues Consultant 125

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

FEBRUARY 23, 2010

So regardless of how you use Twitter, you need to factor into the equation the cost of lost followers, and a need to continue to acquire new followers. link] Tim Underwood Is Your Social Strategy Proactive or Reactive? link] [link] Patterson Bach #Reactive or #Proactive: Which strategy does your #social #media follow?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. As Jay Baer recently [.]

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Techipedia: Tamar Weinberg

MAY 5, 2010

How do I know if there’s ROI in Facebook? There’s a cost to this, though. Aggregate Your Other Social Streams If you’re only on Facebook, this step isn’t for you. Hopefully, though, you’re considering other social networks to broaden your social media reach. If so, don’t.

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Maybe it has to do with the size of the item or big ticket item (cost). That’s a good starter list for Mass Influencers.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. The Science of Cities We used the online filtering tool Find Your Spot to narrow down our relocation options.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

SEPTEMBER 21, 2010

Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Historical data seemed more robust as well.

Social Media 157

Social Media Radian6 Strategy SM2 157

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. It’s a Bird.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

MARCH 18, 2010

All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI. And yes – social media should offer the email newsletter. Huge area of focus for us at Biz360.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

MARCH 22, 2010

link] [link] Jen Grant You're Invited to the Socialpalooza [link] by @jaybaer (who in my opinion is worth 10x more than the cost here #justsayin) [link] Skip Bensley RT @jaybaer: Wow. Tickets are going fast , Social Media Success Summit. 297 gets you 24 killer social media Webinars.

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

SEPTEMBER 1, 2010

Social media is being held to some sort of higher standard. The concept of “we won’t do social media unless we can measure ROI precisely&# is actually code for “we’re scared to death, so let’s come up with a reason to stay on the sidelines.&# [link] jaybaer Thanks Jason. Im Jay Baer.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. So we get a lot more ROI for them on forums specific to those enthusiast niches.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

SEPTEMBER 20, 2010

And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters. winning campaigns, measure ROI, and reach audiences. Im Jay Baer.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective. Im Jay Baer.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

AUGUST 31, 2010

Now to just figure out how to monitor and measure the ROI of that. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

AUGUST 18, 2010

But the one thing all the hoopla about social media seems to overlook in the language of “community&# , “connection&# and “adding value&# is that those are all noble goals and part of what I call “soft selling.&# But at the end of the day, it’s a time and cost expense that is meant to generate business.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

JULY 8, 2010

In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. The reasons that social networks require email addresses are numerous: 1. Why is this? Im Jay Baer.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

AUGUST 26, 2010

One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Pricing is quite reasonable for RowFeeder. Im Jay Baer.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

APRIL 8, 2010

The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class. The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class.

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Total cost? 4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J. (how

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

FEBRUARY 9, 2010

It's not that because of social media, trust has gone down. It's that sometime during the last few years, we've started to consider lying acceptable and that's been done at the cost of decreased trust. I now trust a few of my friends more than ever, but I don't confuse my friends with my Facebook friends.

Social Media 119

Social Media Strategy Survey Social CRM 119

Techipedia: Tamar Weinberg

MARCH 10, 2010

Even though there is a cost for entry for some of the best resources, the solutions were highly worthwhile, I explained. High costs don’t always translate to better quality. Lots of promises, not much skill, close to zero ROI. Finally, I haven’t tried it yet, but Viralheat sounds promising , especially for the cost.

Marketing 240

Marketing How To SEO Training 240