Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? The short answer to this question is “yes.” Questions to ask yourself before joining TikTok. You’re probably already managing several social media platforms for your brand. TikTok videos using the #Finance hashtag have 6.6

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

APRIL 16, 2024

If your leadership team is bought in on social listening, the only thing standing between you and smarter social insights is improving your social listening query building skills. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more.

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How To Sentiment Template Templates 102

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. The basic plan for BuzzSumo starts at $119/mo.

Tools 113

Tools Tweetdeck Brands Sentiment 113

Buffer Social

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. How many hashtags should you be using? What kind of conversations make the most sense for the platform?

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LinkedIn Team Hashtag Authentication 113

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

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Social Networking Class Comments Conversation 270

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

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Types Social Media Microblogging Overview 145

Webbiquity SMM

JANUARY 30, 2020

This will, in turn, help you drive more conversions and revenue. Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. Leverage Hashtags.

Brands 159

Brands Airlines Hashtag Influencer 159

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Answer key questions like: What kind of content does our audience want from our brand? How do they expect us to sound?

Social Media 128

Social Media Template Templates Skills 128

Sherrilynne Starkie

JULY 19, 2013

Twitter has gone mainstream as people, brands and organizations flock to the social network. The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. Featured Headline Social Media Twitter analytics Best practice Social network'

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Twitter How To Social Networking Activities 320

Koka Sexton

DECEMBER 16, 2022

LinkedIn is a social networking site specifically designed for professionals, and it offers a variety of tools and features that can help you build your professional brand and connect with others in your industry. Use hashtags: Hashtags can help your posts get more visibility, as they make it easier for people to discover your content.

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LinkedIn Engagement Tips Reputation 92

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

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API Social Media Management Platform Instagram 93

Convince & Convert

SEPTEMBER 30, 2021

We coined the term “Acceptable Eavesdropping” to describe the ideal way to listen to existing conversations happening online. Adapting social listening rules to how individuals can eavesdrop pays off in these ways: Follow prospects & peers and join the conversation they’re already having . Credit: Spoonbill.io.

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Skills Groups Groups LinkedIn 194

Keyhole.co

MARCH 7, 2024

Make the most of hashtags When it comes to Instagram, nothing drives content discovery better than hashtags do. If someone clicks on or searches for a certain hashtag, they’ll discover posts that use the hashtag in the caption or comments. That means answering their questions or at the least, liking their comments.

Influencer 52

Influencer Instagram Tips How To 52

Hootsuite

DECEMBER 13, 2022

Calculate it on a post-by-post basis or for an entire campaign — for any social network. Question TikTok captions. Ah, the age-old social media marketing trick: ask a question to encourage comments. Sometimes a rhetorical question will do the trick. 185 TikTok caption ideas. Short TikTok captions.

Hashtag 105

Hashtag HootSuite SEO Travel 105

Oktopost

NOVEMBER 16, 2023

For a competitive edge, benchmark against competitors’ social media data to reveal where your content may fall short. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. Brand management Your social media data can depict how your brand is perceived online.

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Analysis Data Sentiment Metrics 69

Pixlee

APRIL 4, 2017

Back in 2007 when Chris Messina —then a designer at Google—suggested the use of hashtags on Twitter for creating “groups”, no one thought the little pound symbol that could become as widely adopted for news feed sorting and searching as it has today. The issue is, as with most things involving social media, how do you track hashtags?

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Hashtag Brands How To Instagram 40

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What is dark social? May the Force first-party data be with you.

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HootSuite URL Analytics Forums 120

Sprout Social

SEPTEMBER 30, 2022

Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. With this strategy, salespeople use social listening to learn what their target audience is talking about online. Social networks are one of the main places where information is exchanged.

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Tips Authentication LinkedIn Groups 133

Absolute PA

JULY 5, 2011

Lucy asks me a question on Twitter. My Twitter buddy @LucyBakerMakeup asked me a question about hashtags (see above) so here’s a quick #101. A hashtag groups tweets together on a particular subject. This is called a hashtag. Hashtags are user generated. Hashtags are not an official feature of Twitter.

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Hashtag Twitter Tips Eventful 110

Hootsuite

MAY 3, 2023

Work on your Instagram hashtag strategy Instagram hashtags are an effective way to expand your reach, increase impressions, and tap into relevant conversations on the platform. If you want to grow your following and generate leads, you need an Instagram hashtag strategy in place.

Real Estate 93

Real Estate Tips How To Hashtag 93

Sprout Social

APRIL 4, 2023

They act as your customer service representatives by answering questions for other customers. One excellent way to identify brand advocates is through social listening. Sprout Social’s Social Listening tools let you search for specific terms and hashtags related to your company. It increases trust.

Brands 130

Brands ROI UGC Authentication 130

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Add to that, tight budgets and limited manpower.

Brands 87

Brands Sentiment Analysis Marketing 87

Sprout Social

OCTOBER 25, 2022

The right social listening tool can help you synthesize that chatter into timely, actionable brand insights. Social is a go-to channel for raising brand awareness. There’s no one correct answer to that question. If you want to use social media for brand awareness, use these 12 ideas to jumpstart your efforts.

Strategy 131

Strategy Brands Hubspot Survey 131

Social Media Strategies Summit

SEPTEMBER 23, 2022

When it comes to TikTok, Harvard regularly posts videos of Rakesh Khurana, Danoff Dean of Harvard College, answering various questions about his life and work, like: How do you start your day? Giving leaders a voice on social media can help you build a community. That wasn’t the case for any other social network.

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Education Examples Content Nielsen 162

Sprout Social

SEPTEMBER 13, 2022

Templates for every social network. TikTok Q&A helps you engage directly with your audience by letting them ask you questions through your profile or the comments. Addressing your customers’ burning questions helps to reduce friction in their journey, which in turn makes the buying process easier. Video editing tools.

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Tools Strategy Video Library 124

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Ask probing follow-up questions for vague customers to get the necessary information. Here is a report from Sprout’s Listening capability.

Reputation 107

Reputation System Brands Knowledge Base 107

Rebekah Radice

MAY 16, 2017

That’s why I’ve put together a 4-step process to help you create a bio for every social network. Before we jump into the formula to create a social media bio that sells, let’s first analyze what yours looks like across each social network. Bio Audit Questions. Sound daunting?

Social Media 167

Social Media Privacy Real Estate Hashtag 167

Hootsuite

FEBRUARY 16, 2021

It’s the easiest way to repurpose and edit content to make a post appropriate across your various social channels. Rather than cross-posting the exact same content on every social platform , you can edit handles, hashtags, language and links to make each post appropriate for its intended audience. We get this question a lot.

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HootSuite Features URL Template 140

Sprout Social

OCTOBER 10, 2019

If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. Your approach to every social media site should be different. For years, marketers were asking the question “how do I get more Twitter followers?” Make Tweets Conversational.

Strategy 109

Strategy Tips Twitter Marketing 109

Keyhole.co

AUGUST 18, 2020

Make the Most of Hashtags 10. Make the Most of Hashtags. When it comes to Instagram, nothing drives content discovery better than hashtags do. If someone clicks on or searches for a certain hashtag, they’ll discover posts that use the hashtag in the caption or comments. Have a Profile Picture That Represents You 6.

Influencer 100

Influencer Instagram Tips Hashtag 100

Hootsuite

JULY 5, 2022

Questions stickers on Stories are a great way to get the conversation going while also providing the basis for new content. Choose the right hashtags. Hashtags are an easy way to expand your reach, which is a key component of achieving Instagram follower growth. Get creative with the way you engage your audience.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Sprout Social

JUNE 7, 2023

According to The 2023 State of Social Media Report , 91% of business leaders say social listening impacts their critical customer insights. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Brands 116

Brands Sentiment How To Analysis 116

Sprout Social

JANUARY 31, 2024

Off-platform activity such as traffic from search engines or social networks can help you here, too. Prioritize platform and community engagement Marketers love to debate YouTube’s status as a social network. But the platforms’ ongoing Community features signal how the platform is getting more “social.”

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YouTube Engagement Metrics Analytics 101

Audiense

MAY 26, 2016

The question is, are you? We will take you through the various social insights you can get about your audience on both Twitter and Instagram, and why this powerful combination should be a part of your marketing strategy. Conversations. 4) What hashtags do they use? What is your audience talking about? Who likes them?

Instagram 111

Instagram Hashtag Influencer Campaign 111

Sprout Social

MARCH 7, 2022

Survey questions can vary based on your goals. Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. Descriptive : Questions that prompt respondents to describe your brand in their own words.

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Survey Brands Sentiment Template 94

Sprout Social

FEBRUARY 20, 2020

As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. People in other departments might not be familiar with the value of listening, so as you approach conversations with new stakeholders, put your teaching hat on. . Conversation. Performance.

Strategy 120

Strategy Sentiment Social Media Management Analysis 120

Ignite Social Media

MAY 1, 2017

While Pinterest embraces its search engine reality, the FTC proves it knows how social networks work and Twitter starts to grow again, all in this week’s edition of Social You Should Know. In a move that made it clear to me the FTC gets how social networks operate (kudos!!), FTC Issues Warning to Instagram Celebs.

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Instagram Twitter Engineering Influencer 104