Remove Conversation Remove Curation Remove Mobile Remove Survey
article thumbnail

Why Human-Curated Content Outstrips Computers Every Time

Convince & Convert

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. This is your music experience, curated. Elias Roman, Songza @eliasroman.

Curation 131
article thumbnail

What social media tasks to automate and what to personalize

Sprout Social

Viewing detailed real-time analytics and generating custom reports, optimizing influencer strategy and measuring conversions directly from influencer campaigns. Tracking brand-related conversations to gain visibility into customer experiences and attitudes. But what does their day-to-day life actually look like?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Understanding and exploring core social media features

Sprout Social

Establishing your presence on social and responding to comments makes you part of the conversation. Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet.

article thumbnail

Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Brands 106
article thumbnail

18 Black Friday Marketing Strategies to Try in 2022

Hootsuite

In addition, you should also make sure that your website is mobile-friendly, as more and more people are using their phones to do their holiday shopping. The chatbot can handle the easy FAQs, and when a customer support rep is needed, they can step in and take over the conversation. Install a chatbot on your Shopify site, too.

Strategy 101
article thumbnail

Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

In a recent survey by Arnold Worldwide of 2,400 people from the US, UK, China, and Brazil, 60% responded that they expected to have their comments on social media answered. Social media has become a preferred channel for customers to interact with brands, and they are conditioned to expect a conversational response.

article thumbnail

The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Liquid Death sparked conversation online after its 2022 Super Bowl ad aired. In 2020, the brand made Wrapped exclusively for Spotify mobile, requiring users to download the app if they weren’t already using it. Wrapped was responsible for increasing Spotify’s mobile app downloads by 21% percent during the beginning of December.