agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Does your brand look inauthentic on social media? Like, NOW.).

Social Media 82

Social Media Authentication comScore Social Media Management 82

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views.

Engagement 167

Engagement Video Brands comScore 167

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. according to a study by 360i.

Social Media 162

Social Media Flipboard Journal comScore 162

Socialized

JANUARY 22, 2010

Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. Similarly, today, many contend that a truly engaged CEO should have a blog, or ought to be on Twitter. Social Media Communication Is Informal.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Firebelly

JANUARY 19, 2012

Businesses are rushing into social spaces – with Facebook being among their top interests. And it continues to grow – size and engagement wise. According to a recent comScore study, 90% of all social media time is spent in Facebook. This isn’t surprising to me. Facebook is massive.

comScore 172

comScore Facebook Marketing Organization 172

Buzz Marketing for Technology

OCTOBER 25, 2013

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Some major sites, such as insurer Progressive, are setting the bar high in terms of creating customer experiences that are authentic, engaging, relevant and useful for mobile buyers. Internet users.

Mobile 225

Mobile comScore Insurance Sites 225

Twist Image

AUGUST 13, 2013

They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. A combined 51% of time on retail sites took place on devices as of February (37% on smartphones, 14% on tablets) compared to 49% on PCs, according to a new study by mobile ad network Millennial Media and comScore.

comScore 101

comScore Retail Mobile Banking 101

Sprout Social

NOVEMBER 22, 2016

We know how powerful social media can be for branding. But there’s another side of social media that’s equally important–converting social media followers into leads or customers. Social media conversions are the ultimate sign of success for marketers. Split Test Social Media Posts.

Conversation 40

Conversation Social Media Tips comScore 40

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. Content that sparks conversations in social media sites is very effective for brand building.

Social Media 58

Social Media comScore Brands Loyalty 58

Sprout Social

MAY 10, 2019

This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. Content that sparks conversations in social media sites is very effective for brand building.

Social Media 53

Social Media comScore Brands Loyalty 53

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Social Media Marketing

FEBRUARY 25, 2012

And it must be working more widely, for one analyst recently observed that he has seen " some of the strongest user engagement, retention, and virality metrics " there and Bessemer Ventures is bullish on Pinterest. I've seen it at work personally, as one of my pins has been "repinned" some 11,500 times. Shame on you.

Apparel 167

Apparel comScore Delicious Posterous 167

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns.

comScore 156

comScore Review Klout Marketing 156

Writtent Blog

FEBRUARY 10, 2015

As this recent comScore study indicates, mobile has become the leading digital platform. There was a time when having a social presence meant signing up on all available platforms and sharing a bunch of content. Today, social media is a powerful marketing tool and customer service channel. Optimize for Mobile.

SEO 40

SEO Strategy comScore URL 40

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Diva Marketing Blog

JUNE 17, 2009

girlfriend you might be thinking not another social media thing to add to my running list. Held weekly, Tuesdays from noon - 1p, #socialmedia explores issues about social media marketing. The focus this week was on the "hidden demographics" of social media like bebe boomers, women etc. TweetChats.

comScore 40

comScore Social Networking Social Media Flickr 40

Mindjumpers

DECEMBER 2, 2011

Engagement is one of the key words when it comes to social media. Therefore, it is necessary to understand that which kind of activity creates maximum engagement, reaches to maximum number of people and hence works wonders for your brand. Three out of four US Internet users visit Facebook daily according to comScore.

comScore 277

comScore Study Facebook Statistics 277

Hootsuite

MARCH 2, 2020

See how Pinterest stats measure up against other social media networks and beyond. It’s the only social platform to crack the top ten. It also ranks as #1 in the survey’s “Makes me feel inspired” and “Engages with me in new and creative ways” categories. And according to a recent study by ComScore , more than 80% of U.S.

Statistics 145

Statistics Marketing HootSuite Advertising 145

The Realtime Report

AUGUST 28, 2012

By November 2011, comScore reported that 15.2 The Digital IQ Index®: Magazines report released in June by think tank L2 is a study that ranks magazine brands in 11 categories according to their “competence” in adapting to “the increasingly digital landscape.” Engagement? million U.S. Not So Much.

Google 184

Google Engagement comScore Facebook 184

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 207

Social Media ROI B2B Marketing 207

Convince & Convert

MAY 29, 2018

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? comScore ]. Some businesses choose to do only unpaid social because they don’t have an ad budget, or they think they can get away with saving the money. Wordstream ]. You Reach Enough People.

Platform 150

Platform Campaign Video YouTube 150

Proactive Report

MARCH 18, 2016

Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video. comScore). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. Bazaarvoice). White noise is the challenge.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video. comScore). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. Bazaarvoice). White noise is the challenge.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? General Social Media Statistics.

Statistics 190

Statistics Research Social Media B2B 190

Mindjumpers

OCTOBER 26, 2011

Tweet Twitter is now the fastest growing social networking site among U.S. million for the year ending in August 2011, says a new study by comScore. Perhaps more importantly for marketers, daily use of social networking sites by mobile users has grown 58% in the past year to 40 million people. 28% clicked on an ad.

Mobile 203

Mobile LinkedIn comScore Twitter 203

ProBlogger

JULY 22, 2014

Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Consider the below mentioned social network growth statistics: YouTube hosts nearly 14 billion videos.

Engineering 55

Engineering Social Media Foursquare StumbleUpon 55

Writtent Blog

JULY 16, 2013

Search leads are more than twice as likely to become customers as clicks from paid search, and are significantly more qualified than social media leads. Nielson has found that 45% of consumers turn to social media to talk about companies, and 35% contribute to online review websites. Your Competitors Are Blogging, a Lot.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Audiense

MARCH 13, 2017

It was already known that Trump knows how to get a reaction on social media: years as a reality TV star and public figure meant that he knew how to energise a crowd whether they like or dislike him. 60% of their online activity is on mobile, which is slightly lower than the rest of the US ( ComScore ). 2) FOX News viewers.

Groups 125

Groups Groups Data Analysis 125