agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Does your brand look inauthentic on social media? Like, NOW.).

Social Media 82

Social Media Authentication comScore Social Media Management 82

Sherrilynne Starkie

FEBRUARY 23, 2013

Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Bloggers offer brands enhanced value through their own social media activity.

Blogger 389

Blogger Brands Technorati comScore 389

The Realtime Report

DECEMBER 11, 2013

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. Why is there such a sharp divide?

Retail 173

Retail Mobile Sites comScore 173

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Journal comScore 162

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed or share content than on blogs or social media.

Engagement 167

Engagement Video Brands comScore 167

Socialized

JANUARY 22, 2010

Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. Similarly, today, many contend that a truly engaged CEO should have a blog, or ought to be on Twitter. Social Media Communication Is Informal.

Social Media 214

Social Media MySpace Sharepoint comScore 214

The Realtime Report

JANUARY 8, 2014

Who’s using social media in New Zealand? Just about everyone, based on the latest research from the comScore data mine. Nearly 95% of internet users in New Zealand accessed a social media site during November 2013, or 2.8 The top social media platforms include: Facebook, with 1.95 million Kiwis.

LinkedIn 142

LinkedIn Tumblr comScore Statistics 142

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Here are how the most popular platforms rank in terms of social media analytics: 1.

Analytics 60

Analytics Platform Social Media comScore 60

Proactive Report

SEPTEMBER 25, 2014

A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News. How Social Media Users Find News.

News 73

News Social Media comScore Reddit 73

Convince & Convert

SEPTEMBER 29, 2015

There really is no “de facto” social platform, with the possible exception of Facebook, which is pervasive across nearly all demographic groups, except youth. Speaking of youth, there are several social media platforms where youth congregate, most notably Snapchat, Vine, and Tumblr.

Tumblr 60

Tumblr Social Media Real Estate Brands 60

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. He has over 3 million highly engaged Twitter followers.

Sports 133

Sports Social Media comScore Tweetdeck 133

Proactive Report

FEBRUARY 23, 2011

Interview with Brian Solis: How Businesses Adapt to Social Media. If a company wants to move beyond intelligence and actually be engaging on a social network, it has to do two things. Read the Interview >> Tips for Getting the Most From Social Media Interns. Intelligence is critical.

Social Media 75

Social Media News comScore Strategy 75

Adam Sherk

DECEMBER 12, 2011

Their Analytics offering provides advanced data for Page owners, and they recently partnered with ComScore to provide additional data and analysis. Their Engagement Analytics Pro offers performance monitoring and competitive analysis for Facebook. Related posts: The Most Popular Summer Blockbuster Movies in Social Media.

Analytics 253

Analytics Tools Lithium Facebook 253

Firebelly

JANUARY 19, 2012

Businesses are rushing into social spaces – with Facebook being among their top interests. And it continues to grow – size and engagement wise. According to a recent comScore study, 90% of all social media time is spent in Facebook. This isn’t surprising to me. Facebook is massive.

comScore 172

comScore Facebook Marketing Organization 172

Twist Image

AUGUST 13, 2013

They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. A combined 51% of time on retail sites took place on devices as of February (37% on smartphones, 14% on tablets) compared to 49% on PCs, according to a new study by mobile ad network Millennial Media and comScore.

comScore 101

comScore Retail Mobile Banking 101

Sprout Social

NOVEMBER 22, 2016

We know how powerful social media can be for branding. But there’s another side of social media that’s equally important–converting social media followers into leads or customers. Social media conversions are the ultimate sign of success for marketers. Split Test Social Media Posts.

Conversation 40

Conversation Social Media Tips comScore 40

Buzz Marketing for Technology

OCTOBER 25, 2013

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Some major sites, such as insurer Progressive, are setting the bar high in terms of creating customer experiences that are authentic, engaging, relevant and useful for mobile buyers. Internet users.

Mobile 225

Mobile comScore Insurance Sites 225

Sprout Social

OCTOBER 5, 2016

One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content.

Content 111

Content comScore Wiki Social Networking 111

Laurel Papworth

JULY 13, 2010

Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43

Social Networking 98

Social Networking Advertising comScore CPM 98

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. Content that sparks conversations in social media sites is very effective for brand building.

Social Media 58

Social Media comScore Brands Loyalty 58

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

Social Media 55

Social Media comScore Wikipedia Hubspot 55

yMarketingMatters

OCTOBER 2, 2017

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Mobile use is disrupting the way people engage with brands. Text messages are 8x more effective at engaging customers.

Mobile 140

Mobile SMS Hitwise Marketing 140

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. Content that sparks conversations in social media sites is very effective for brand building.

Social Media 53

Social Media comScore Brands Loyalty 53

Writtent Blog

APRIL 25, 2013

small businesses use social media to promote their businesses. 22) Article posting (79%) and social media excluding blogs (74%) are the most popular tactics for B2B content marketers. 24) People are most likely to engage with branded content on social media that has pictures (44%), status updates (40%) and videos (37%).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Techipedia: Tamar Weinberg

AUGUST 14, 2012

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. They are the sixth largest airline for social media presence in the world. What does it all mean?

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

AUGUST 11, 2011

In June, comScore reported that one out of every six minutes is spent on a social network. The newest social network de jour is Google+. One thing you’ll notice is non-industry folks engaging on the network. One thing Google+ does have going for it is the same thing that could hurt it: industry people engaging.

Google 177

Google Hitwise Social Networking comScore 177

The Realtime Report

SEPTEMBER 28, 2012

Smartphone owners in the US visited Instagram (from their smartphones) more frequently and for longer periods of time than they visited Twitter in August 2012, according to new comScore data (as reported by AllThingsD ). Instagram averaged 7.3 million daily active users in August, compared to 6.9 million for Twitter.

Social Networking 164

Social Networking Mobile Instagram Posterous 164

Waxing UnLyrical

MAY 17, 2011

On April 26 , Steve King aka @smallbizlabs returned for a second engagement, to talk more about research. So that’s where I pulled these transcripts from. I apologize for how late the recaps are, but better late than never, right? Of course, this got folks talking about what “real users&# are, influence, and so on.

Klout 195

Klout comScore Nielsen Sample 195

Adam Sherk

JULY 9, 2013

For businesses engaging in content marketing a more in-depth research and planning process is usually required, as content is often produced on a smaller scale and potentially with higher stakes. Category and competitive data from Hitwise and comScore. Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix.

Research 183

Research Content Hitwise Adwords 183

Convince & Convert

FEBRUARY 19, 2016

While PSAs serve an important purpose, Snapchat engaged our users in a way that watching a 30-second video simply does not. For any social impact campaign today, building awareness on social media is critical. According to Comscore , over the last year in the U.S., are 35 to 54.

comScore 60

comScore API Journal Advertising 60

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Sprout Social

MAY 10, 2019

This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Convince & Convert

MARCH 17, 2016

When it comes to your business, videos can offer a great boost in exposure and engagement. When it comes to social media, user-generated videos offer tremendous potential for shareability. Social media also provides the perfect platform for creating fun competitions and contests.

Video 60

Video UGC Content comScore 60

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns.

comScore 156

comScore Review Klout Marketing 156

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. Really, the biggest unfortunate investment of social media is that it’s often a thankless job.

Digg 100

Digg Social Media Upcoming Ustream 100

Social Media Marketing

FEBRUARY 25, 2012

And it must be working more widely, for one analyst recently observed that he has seen " some of the strongest user engagement, retention, and virality metrics " there and Bessemer Ventures is bullish on Pinterest. I've seen it at work personally, as one of my pins has been "repinned" some 11,500 times. Shame on you.

Apparel 167

Apparel comScore Delicious Posterous 167

Writtent Blog

FEBRUARY 10, 2015

As this recent comScore study indicates, mobile has become the leading digital platform. There was a time when having a social presence meant signing up on all available platforms and sharing a bunch of content. Today, social media is a powerful marketing tool and customer service channel. Optimize for Mobile.

SEO 40

SEO Strategy comScore URL 40