Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. For example, you can get ahead of negative sentiment before it snowballs into something more serious like decreasing stock value or plummeting sales.

Social Media 79

Social Media Sentiment Metrics Data 79

Sprout Social

NOVEMBER 21, 2023

Here’s a step-by-step guide to monitoring your competition and extracting insights: Step 1: Identify the top competitors The first step is to find out who you’re competing with. Sprout’s sentiment analysis tool can also provide insights into how customers perceive your competitors. two accounting software for small businesses.)

Sentiment 97

Sentiment Metrics Analysis Trends 97

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack.

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Convince & Convert

NOVEMBER 30, 2023

You can learn a lot about how your target customers are using competing products by monitoring their names. Can you create a product positioning strategy to cover that gap and reflect that positioning strategy in your social media ads? Existing product names: What are well-known product names in your niche?

Advertising 107

Advertising Social Media Strategy Tools 107

Keyhole.co

JANUARY 16, 2024

This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. Sentiment benchmarking Exploring customer sentiment allows for a comparative analysis of how the audience feels about your brand versus others. How does sentiment benchmarking work?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

AUGUST 3, 2021

Due to COVID-19 protocols, spectators aren’t allowed in the stadiums and athletes are required to wear masks at all times when not competing. Sentiment surrounding the games remained steady at 43% positive and 23% negative (34% neutral), before swinging sharply to negative on July 8, the day it was announced spectators would not be allowed.

Brands 133

Brands Sports Compete Apparel 133

Keyhole.co

DECEMBER 15, 2023

However, Mentionlytics also comes with a fair share of cons: The Basic, Essential, and Advanced packages may only be a little higher in price than other competing tools. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

SEPTEMBER 23, 2021

More than half of these messages (54%) have a positive sentiment, 25% neutral and 21% have a negative sentiment (mainly held by skeptics of the trend’s longevity). The source: ‘90s TV classics continuously shuffle around streaming services, as they compete for the exclusive offerings needed to attract new customers.

Retail 127

Retail Trends Social Media Fashion 127

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media.

Engagement 106

Engagement Tips Loyalty Metrics 106

Keyhole.co

NOVEMBER 7, 2023

8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments. However, it’s not impossible.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Convince & Convert

AUGUST 29, 2017

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. Know Who Is Receiving More Positive (and Negative) Sentiment. They sell the same (or comparable) product or service.

Compete 161

Compete Analytics Analysis Sentiment 161

Sprout Social

APRIL 22, 2021

But as time went on, the challenge became (and still remains) the general sentiment toward travel. In order to compete with the comfort and safety of people’s own homes, Hilton created a program that would ensure the same diligence and care in cleaning their hotel rooms. During a pandemic, travelers’ priorities change.

Hotels 124

Hotels Strategy Travel Sentiment 124

Oktopost

JULY 22, 2021

With Social CRM, businesses get more detailed insights into customer sentiments and behavior. There, they can find a lead’s contact information, along with a history of their interactions and sentiments. Social CRM: Your Best Opportunity to Compete. Customer profile/persona enrichment. Data analytics and reporting.

Social CRM 96

Social CRM B2B How To Patterns 96

Keyhole.co

MAY 16, 2023

This way, you can compete better in the stifling brand race. Sentiment The tone or feeling expressed in the media mentions about your brand is what typically refers to sentiment analysis. For example, the sentiment is positive if someone writes a positive review about your product. Limited capabilities in lower plans.

Tools 52

Tools Sentiment Analysis Metrics 52

BeingOptimist

AUGUST 8, 2023

They provide a quick and efficient way to convey a sentiment or response that would otherwise take longer to type out. Context and Understanding FTFY Understanding the sentiment behind the term FTFY requires context. Importance of Learning Online Jargon Acronyms like FTFY have become an integral part of digital communication.

Posterous 75

Posterous Sentiment Forums Trends 75

Sprout Social

AUGUST 17, 2022

Brand24’s media monitoring features include sentiment analysis and instant notifications for all of your social mentions. Specifically, the platform highlights common complaints within any given industry through sentiment analysis. This provides opportunities for competing brands to identify pain points and intervene.

Campaign 125

Campaign Social Media Tools Hubspot 125

Convince & Convert

OCTOBER 30, 2017

Beyond just your brand, you’d also want to listen to what people say about basketball shoes, and then zoom in to analyze what they say about your basketball shoes versus competing products in the same category from Nike, Adidas, etc. Do you want to improve brand sentiment? For example, let’s pretend you work at Under Armour.

Brands 194

Brands Sentiment Influencer Survey 194

Ignite Social Media

MAY 31, 2018

The new 10-star scoring method will factor in several different sources to come up with the final star rating including direct reviews to the page, message sentiment, recommendations from other people and response times. The idea is to make reviews more accurate and reduce the impact of false reviews.

Sentiment 95

Sentiment Compete Review Privacy 95

agora pulse

JUNE 13, 2020

Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords. You can then reach out to them to promote your content and increase your brand’s reach.

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

MARCH 14, 2023

For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. Like many other Instagram analytics tools mentioned here, this tool helps you identify sentiments around the posts on your searched keywords, hashtags, or accounts. And as a bonus, it’s extremely user-friendly.”

Metrics 52

Metrics Analytics Instagram Tools 52

Sprout Social

OCTOBER 31, 2023

For example, to get an overview of a competing brand, a prompt could read: Give me a brief history of Nike’s more successful shoe line. Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user. This is especially useful in marketing communications and customer care.

Tools 100

Tools How To Sentiment Training 100

Laurel Papworth

JULY 17, 2023

It can assess what customers are saying including with the sentiment AI, and I guess training the model on your standard operating procedures for newbies, for onboarding of new staff. Given the models can handle tasks like creating and updating documents and tracking progress, writing, producing, editing reports, strategy documents.

API 52

API Case Study Training Conference 52

Convince & Convert

AUGUST 29, 2017

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. Know Who Is Receiving More Positive (and Negative) Sentiment. They sell the same (or comparable) product or service.

Compete 110

Compete Analytics Consultant Analysis 110

Sprout Social

MARCH 13, 2019

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Likewise, you’ll oftentimes see competing products recommended in social call-out threads where your name is being dragged. Heck, sometimes competing brands might even swoop in to sound off, too. The takeaway?

B2B 105

B2B How To Sentiment Reddit 105

Sprout Social

JUNE 27, 2023

Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. These reports provide you with an overview of customer sentiments and your brand health, which you can use to amplify your social strategy and other marketing efforts.

Review 128

Review Brands How To Analysis 128

Sprout Social

MARCH 15, 2021

Understand audience sentiment around major topics. Twitter trends can help you understand the sentiment around trending topics and how people are responding to them. So unlike other advertising platforms, you won’t compete with any other advertisers in your area on Twitter for 24 hours. Twitter trends are here to stay.

Trends 130

Trends Twitter How To Hashtag 130

Convince & Convert

JULY 30, 2015

When the USA and Japan were competing for the World Cup, buzz for the event was increasing all the time. With football nations Germany and England competing for 3rd place on July 4 th , the buzz around the World Cup and mentions of #FIFAWWC were sure to see a few more big spikes. Game vs. Tournament-Related Hashtags.

Hashtag 60

Hashtag Analytics Campaign Social Media 60

Sprout Social

AUGUST 10, 2022

Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. There are thousands of brands competing for their attention, and your pitches need to stand out. Key features. View visual data and insights on any topic. Track audience reactions to marketing campaigns. Key features.

Influencer 113

Influencer Tools Marketing Software 113

agora pulse

MAY 4, 2016

The ability to identify influencers, monitor competing brands, gain a deep understanding of target markets, as well as track hashtags and keywords, allows us to easily gain insights that come in handy for future campaigns. and what the user sentiment is. Hashtracking. how much their hashtag is being used.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Unmetric

SEPTEMBER 9, 2019

Competitive-set benchmarks give you a definitive look into the position of your brand against your direct competitors whom you compete within your industry. Sentiment analysis helps you identify how a certain brand or post is perceived by people. We might be biased here, but it’s our blog so we’ll put Unmetric at the top.

Tools 85

Tools Hitwise Analysis Price 85

Keyhole.co

DECEMBER 30, 2022

It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. We give you convenient analytics to feel confident and competent in your marketing decisions. You can even track mentions and keywords across news, blogs and forums. Try Keyhole for free.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Sprout Social

JANUARY 24, 2024

You can view metrics like positive sentiment and total engagement. So, when multiple teams compete to get a share of the marketing budget, you need to show the impact of influencer marketing to senior leadership. It can also give you metrics based on your competitor’s activities.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. Analyze conversations around your brand and industry to identify trends and understand sentiment. How do you know which platform to prioritize to make the biggest impact on your business? And we agree!

Features 101

Features Social Media Curation Geotagging 101

Sprout Social

OCTOBER 6, 2022

Competing content: Who are you competing with? Using social listening can help you easily identify the overall sentiment of your incoming messages, and quickly find both positive and negative comments. Key items to include: Are there specific points you need to hit in your video? Platforms: What platforms will this be shared on?

Video 129

Video Social Media How To Trends 129

Hootsuite

JULY 25, 2023

Uphold your ethical duty of competence Model Rule 1.1 states you must be competent. Tools like Brandwatch can track not only industry news but also customer sentiments about your law firm. You have an ethical duty to your clients and to the court to ensure everything produced by you or your firm is up to standard.

Social Media 77

Social Media Policies Guidelines HootSuite 77