Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. How do you know which platform to prioritize to make the biggest impact on your business?

Features 99

Features Social Media Curation Geotagging 99

Sprout Social

SEPTEMBER 23, 2021

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion. She’s meant to go unnoticed.

Retail 125

Retail Trends Social Media Fashion 125

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

Video 127

Video Social Media How To Trends 127

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing.

Analysis 103

Analysis Sentiment Marketing How To 103

Sprout Social

OCTOBER 19, 2023

Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year. Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Hootsuite

JULY 25, 2023

A social media scandal is only fun if you’re not at the center of it. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 103

Sentiment Patterns Analysis Price 103

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market.

Social Media 52

Social Media Tools Marketing HootSuite 52

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. For example, analyzing your competitor’s social media might reveal gaps in your own strategy. You need to know it all.

Sentiment 95

Sentiment Analysis Metrics Trends 95

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 104

Engagement Tips Loyalty Metrics 104

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 112

Brands Sentiment How To Analysis 112

Keyhole.co

DECEMBER 15, 2023

You still need to carve a memorable niche among audiences, particularly on social media platforms. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

AUGUST 15, 2023

Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 84

Brands Sentiment Analysis Marketing 84

Webbiquity SMM

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. If Google Alerts had been developed with a focus on social media, this would be it. Alterian SM2.

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SM2 Vocus Radian6 Alterian 202

Keyhole.co

JANUARY 16, 2024

This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. For instance, have you ever wondered who’s dominating the social space between Burger King, Subway and MacDonald’s? 4 Benefits of social listening for competitive analysis 1.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

AUGUST 3, 2021

Due to COVID-19 protocols, spectators aren’t allowed in the stadiums and athletes are required to wear masks at all times when not competing. The pandemic-inspired changes don’t seem to be dampening fans’ excitement surrounding the socially distanced games. Using Sprout Social’s Advanced Listening , we analyzed over 4.4

Brands 132

Brands Sports Compete Apparel 132

Convince & Convert

JULY 30, 2015

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. highlight to tweet).

Hashtag 60

Hashtag Analytics Campaign Social Media 60

Oktopost

JULY 22, 2021

There’s a wealth of additional information on your customers out there, voluntarily offered up on social media. Social CRM tools can solve this problem by integrating your internal customer data with the information they’re providing on social media. Social CRM lets you engage with these conversations early on.

Social CRM 96

Social CRM B2B How To Patterns 96

Keyhole.co

NOVEMBER 7, 2023

8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Image Source Analytics from Keynote’s social listening feature is vital in this quest. With hashtag statistics, you unlock audience insights crucial for shaping your social media strategy.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you.

Metrics 98

Metrics Influencer Marketing Survey 98

Convince & Convert

AUGUST 29, 2017

According to recent Pew findings , 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below.

Compete 160

Compete Analytics Analysis Banking 160

Keyhole.co

MAY 16, 2023

Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. This encompasses social media, news articles, blogs, and other online sources. This way, you can compete better in the stifling brand race.

Tools 52

Tools Sentiment Analysis Metrics 52

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Related: Twitter 101: What Every Smart Social Media Manager Needs to Know. Don’t count Twitter out. Keyhole’s dashboards are easy to read and share, too.

Analytics 204

Analytics Tools Twitter Hashtag 204

BeingOptimist

AUGUST 8, 2023

Primarily used in platforms such as forums, social media, and messaging apps, the term and its uses reflect an influential shift towards internet-based lingo within the cultural sphere. They provide a quick and efficient way to convey a sentiment or response that would otherwise take longer to type out.

Posterous 75

Posterous Sentiment Forums Trends 75

Sprout Social

OCTOBER 31, 2023

Types of AI prompts According to The 2023 State of Social Media report , 93% of business leaders say they expect to increase investment in AI and ML to scale social customer care functions over the next three years. Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user.

Tools 98

Tools How To Sentiment Data 98

Jason Yormark

JANUARY 12, 2010

Quickly and easily you can see Google Pagerank, Alexa, Compete, and a variety of other data points. A great way to test it out is to simply search your name and you can a nice little dashboard of information including measurements of sentiment, passion, reach and a variety of other data points. Dropbox – I heart Dropbox.

Products 192

Products Tools Social Media Tweetdeck 192

Ignite Social Media

MAY 31, 2018

Social Media Today reported that Facebook will be testing a new rating system for brand pages. The new 10-star scoring method will factor in several different sources to come up with the final star rating including direct reviews to the page, message sentiment, recommendations from other people and response times.

Sentiment 95

Sentiment Compete Review Privacy 95

Keyhole.co

MARCH 14, 2023

There are many great social media analytics tools out there , which means that finding the right one for your needs can get tricky. Top 14 Instagram Analytics Tools As promised, here is our list of the Instagram Analytics tools that every social media marketer must have on their radar. And which tool should you choose?

Metrics 52

Metrics Analytics Instagram Tools 52

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Convince & Convert

AUGUST 29, 2017

According to recent Pew findings , 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below.

Compete 109

Compete Analytics Consultant Analysis 109

Sprout Social

MARCH 15, 2021

Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns. For example, if most of the people you follow are in the social media niche you’re more likely to see personalized trends associated with social media.

Trends 128

Trends Twitter Hashtag How To 128

Convince & Convert

OCTOBER 30, 2017

By using a listening tool to stay aware of the types of concerns and complaints coming through social, you’ll keep from putting your foot in your mouth when you reach out to engage in positive conversation with people who could become brand advocates. A social media following can't thrive without a strong community as its foundation.

Brands 193

Brands Sentiment Influencer Survey 193

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Keyhole.co

DECEMBER 30, 2022

Of course, you can’t abandon your social media marketing job because Topsy is no more. Try monitoring keywords, URLs, topics, social media handles and more. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. So what now?

Hashtag 52

Hashtag Metrics Analysis Apple 52

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Sprout Social is an all-in-one social media management platform that offers powerful social listening features. Analyze consumer sentiment and brand health.

Influencer 112

Influencer Tools Marketing Software 112

Sprout Social

MARCH 13, 2019

However, that’s no excuse to sleep on social listening. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

B2B 104

B2B How To Sentiment Reddit 104

Unmetric

SEPTEMBER 9, 2019

We’ve curated a comprehensive list of competitor benchmarking tools to help you keep tabs on what your competitors are up to: Competitor benchmarking tools for social media. Competitor benchmarking tools for social media. In the ever-changing social media landscape, the one constant is your competition.

Tools 85

Tools Hitwise Analysis Price 85