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Buffer vs. Tailwind: A Comprehensive Comparison for Social Media Marketers

Buffer Social

In comparison, Buffer's equivalent plan offers 3,000 credits, with an additional 300 credits for each connected social media account, providing more opportunities for AI-driven suggestions. Our world-class support, innovative features, and mobile-friendly tools make managing your social media presence seamless.

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76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video.

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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Ask yourself: In comparison to a desktop, how good will your video content look on a smartphone/tablet? Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Will it attract consumers who are always on the go and have a shorter time-constraint?

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How to Target Specific Mobile Devices on Facebook and Instagram

Jon Loomer

The post How to Target Specific Mobile Devices on Facebook and Instagram appeared first on Jon Loomer Digital. I’ll also create an audience of people who are considered interested in the Samsung Galaxy S6: Audience 1: Galaxy S6 Ownership. For what sort of campaigns might you utilize device targeting? Let us know in the comments below!

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Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV

The Realtime Report

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry. US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year. Time spent in mobile apps now totals 76% of time spent watching television.

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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. Are you planning the same for your mobile site?

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Social Networking Stats: Twitter’s US Mobile Ad Revenues Top Facebook’s, #RLTM Scoreboard

The Realtime Report

Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. Twitter’s mobile advertising revenues in the US will total $129.7 million in the US market.