Who dominates the sports business's playing field?


PwC published the report Sports industry: lost in transition? , in September last year, in which it reinforces the idea that as sports consumption increases towards digital platforms, the sector's challenge grows in "understanding all of their audience segments".

Sports 145

Adidas Teams With Champs Sports To Create Instagram Mini Series

The Realtime Report

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. According to Scott Burton, director of marketing for Champs Sports, the duo’s target demographic is male, high school varsity athletes, and the decision to create 15-second clips on Instagram was an attempt to generate more sharable, rewatchable and memorable content (AdWeek).

Sports 138

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

March Madness And Sports Gambling In The Workplace

The Realtime Report

March Madness and Sports Gambling in the Workplace. The start of the first March Madness season since a landmark 2018 Supreme Court ruling gave states leeway to allow and regulate sports gambling.

Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active?

Sports 220

Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? Fantasy sports are a game where participants build imaginary teams. Despite popular belief, fantasy sports actually got their start in the 1960s. And what did social media and fantasy sports?

Sports Can Learn a Few Things From Gov 2.0

Social Media Strategery

Development Social Media Sports Can Learn a Few Things From Gov 2.0 There are real opportunities for the sports industry to leverage some of these same concepts and tactics that are now driving Government 2.0. Sports Can Learn a Few Things From Gov 2.0 and sports 2.0. [.]

The Random on Social Media, Music, Sports, Books and Movies

Direct Marketing Observations

How come companies are undeterred by the fact that the average CTR (clickthrough ratio) for web based banner ads is nowadays around 0.2% Sometimes I just don’t have the oomph to put a complete holisitic 400-600 word thought together but instead these are things on my mind from last week. I keep repeating the following quote and can’t help but think this is incredibly accurate.

Sports 146

Should Companies Play it Safe in Social Media?

Direct Marketing Observations

Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation? Playing it safe in sports means playing for ties or not caring whether you win or lose.

Job Hunting at a Marketing Company

Ari Herzog

This screenshot is so ambiguous it could apply to any company’s marketing material. At the time of the initial interview we will express to you our company goals, our growth and further discuss your qualifications and career goals. See how it can apply to any company?

Ignite Social Media Named to Chief Marketer Top Marketing Agencies List for 2020

Ignite Social Media

We are proud to announce that Ignite Social Media has been named a top marketing agency of 2020 by Chief Marketer. We received this honor in 2019 and were thrilled to be included for 2020, as well! We were one of 27 agencies in the social media marketing category.

List 78

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Special Guest: Scott Monty, Ford Motor Company.

Is Nike A Technology Company?

Twist Image

Is Nike a sporting goods brand or a technology company? Episode #300 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #21 of Across The Sound 2.0. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video).

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Special Guest: Scott Monty, Ford Motor Company.

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

sports grew 417%. However, eMarketer cautions that these numbers “should be taken with a grain of salt” since many brands and companies may be shifting resources into mobile for the first time.

Mobile 178

COVID-19 and Social Media Marketing: April 6th Update

Ignite Social Media

The top 5 categories in which buyers expect to spend LESS in the next 1-2 months include: Concert & Event Tickets (60%) Trips & Travel (57%) Handbags & Accessories (52%) Sporting Goods (51%) Workout Clothing (48%).

Warm Up for the Super Bowl: Real-Time Social Listening


With the Super Bowl just around the corner, news organizations and sports-related companies are not… Read More.

Sports 138

How Reebok ‘Got Fit For Social’ And Established A Consistent Brand Voice

The Realtime Report

When Reebok set out to consolidate their social presence, a brand audit found that the company had no less than 225 Facebook pages, 100 YouTube channels and 30 Twitter accounts.

Brands 173

The Social Media Press Box

Direct Marketing Observations

That’s what a lot of companies and people do. Tags: sports and social media social media marc meyer blogging twiiter mlb social media policy cleveland indians When things are going good we don’t need to do anything. Maybe. If it ain’t broke, don’t fix it.

Social Media Super Bowl: Which Team Has More Reach?

Adam Sherk

NFL analysts and sports writers now have two weeks to dissect the matchup, talk about players and schemes and come up with good storylines. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Team 174

The Most Popular NFL Teams on Twitter and Facebook

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NFL Teams on Twitter and Facebook by Adam Sherk on November 18, 2009 UPDATE: There is a a newer post on this topic here: The Most Popular NFL Teams on Twitter and Facebook: 2010 Season The role of social media in professional sports is getting a lot of attention these days, unfortunately mostly in the form of teams and leagues trying to clamp down on it or players making mistakes with it.

Team 172

The Importance of Company Personas in Social Media

Jeff Esposito

Company personas – a phrase that holds much controversy and confusion definitely has an impact on your purchasing decisions. All three kinds of personas, if used wisely, offer opportunities for the company to strengthen their brand. Do they like sports?

GoPro’s Partners with Periscope to Allow Realtime Brodcasting of Action Sports

Convince & Convert

We also predicted that this news would allow for the company to maintain buzz around their aging brand. Because Weight Watchers stock is down 20% from 12 months ago , the company and their spokeswoman clearly have a lot of work cut out for them. Politics: #DemTownHall & Trump.

Just Because You Run the Same Plays Doesn’t Mean You’ll Get the Same Results

Social Media Strategery

Unfortunately, just like your repeated attempts to dunk like Blake Griffin , your ability to emulate the successes by these companies will likely leave you frustrated and in pain. The Packers dominated teams using the Lombardi Sweep, but few teams had the talent to run it as effectively.

Sports 117

7 Powerful Reasons Why Companies Will Pay for You to Blog


Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies. If companies are already paying big bucks to advertise to your audience on TV, radio, magazines and newspapers, then you’re in a profitable niche.

5 Virtual Event Ideas To Reimagine In-Person Events Online


Just like sports, music, and theater, the pandemic has required that conferences and corporate events be canceled or postponed. Companies scrambling to fill the void means an explosion in virtual events as people try to recreate the in-person experience online.

Six Links Worthy of Your Attention #426

Twist Image

Her on-court winnings last year totalled $500,000 (£387,000) but endorsements saw Sindhu bring in an extra $8m (£6.2m) in sponsorship in sports-mad India.' The NY Public Library wants you to read more books-on Instagram - Fast Company. fast company. sports. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. If you aren’t what would you like to see your favorite sports team do in social media?

Chak de India : Marketing Opportunity for India's National Game

The Marketing Blog

Probably it is time for Indian sports authorities to get into the act and ride on the movie’s success. India bt Sri Lanka 20-0 recently and no points for guessing the game Reply Vishal Khetwani September 1, 2007 at 1:28 pm There definitely lies an opportunity of revival for Indian Sports but its just not the question of not having sponsors. No sport can become big unless it has good backing at the grass root level in schools.

Do you have balls?

Jeff Esposito

If you have been reading this blog for any period of time, you probably know that I am passionate about sports. One of my favorite hobbies is collecting sports memorabilia and my first collectible came from a company called Steiner Sports.

Sell Products Online via Facebook | Freelance Social Media

Freelance Social Media

To hire LangfordMedia email info@langfordmedia.com Recent Posts Twitter and the Curious Case of Samantha Steele’s Hair Social Media Blog Regurgitation GroupTabs-Groupon Meets Foursquare The Auto DM Marketing Beyond Traditional Means Sites we like Bear Goodell – Sports.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). have a company page on at least one social networking site (but only 39% blog and just 26% tweet).

Color Clash: Pink or Purple?

Waxing UnLyrical

October 25th, 2010 Tweet A couple of weeks ago, I noticed my friend Kim Wells was sporting a purple ribbon on her Twitter avatar. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Color Clash: Pink or Purple?

Avatar 261

How Top Companies Use GIFs on Twitter

Convince & Convert

With users and companies alike dropping in to celebrate with their best GIFs, who stood out? Check out these ten clever GIFs from various companies, sports teams, and more for a few helpful tips on how to incorporate GIFs as part of your Twitter engagement strategy.

Tweetpeats: When Twitter Meets Television | Freelance Social Media

Freelance Social Media

FOX Broadcasting Company is ready to utilize the social media platform with its new programming, Tweet-peats. Last year ESPN began airing one sporting event during the week that allowed viewers to interact.

Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events.

If I ignore bad publicity, does that mean it isn't there?

Almost Savvy

Posted by Irene Koehler in Branding on August 28, 2008 | no responses Big companies, small businesses – we all work very hard to deliver an extraordinary product or service to our customers. What about this company attracts them?

Lijit 130

If I ignore bad publicity, does that mean it isn't there?

Almost Savvy

Posted by Irene Koehler in Branding on August 28, 2008 | no responses Big companies, small businesses – we all work very hard to deliver an extraordinary product or service to our customers. What about this company attracts them?

Lijit 130

What's new in 2009? Feedback 3.0 | Freelance Social Media

Freelance Social Media

The company that I work for is just now talking about getting into the game. Companies have started to take note, but to a large degree still choose to listen, not talk back , trying to ‘learn’ from the for-all-to-see review revolution.

Ottawa Skyhawks turn PR blunder around

Sherrilynne Starkie

Bytown Sports And Entertainment, the company behind Ottawa’s new NBL franchise, is proof that there is no such thing as bad publicity. The company has just announced that the new basketball team will be called the Ottawa Skyhawks.

Sports 333

Is Xbox Live better than golf for digital business networking?

The Way of the Web

July 14th, 2010 · View Comments I’ve never managed to get into golf as a sport, but I’ve often been made aware of it as a useful social gathering for business people to get together. companies you’ll definitely know).

We Have Infinite Creative Opportunities to Solve Customer Experience Problems

Social Media Strategery

From manufacturing to travel to sports, every industry was forced to rethink everything. Over the last two months, companies around the world moved millions of office workers to remote work in a span of just a few weeks. Sports. What sports broadcast will finally move forward with the most obvious of innovations – real-time on-field audio? Nike’s created hijabs using performance material – who’s going to innovate face masks optimized for sports?

Being The Underdog Is More Fun

Jason Yormark

The March Madness Tournament is one of my favorite sporting events of the year. Not because basketball is really my favorite, but because of all the sporting events in the world, it’s the one event where anything is possible.

Sports 255

#Ravens get fans involved with Super Bowl XLVII

Jeff Esposito

While every brand will not have the exciting happenings of a team preparing for the Super Bowl, I do think that companies of all sizes can take a few pages out of the Ravens playbook for their social media efforts including: 1) Ask the fans what they want – every business offers something that their customers want – don’t be afraid to ask them. Sharing their case studies or a special experience with them can go a long way to making them feel part of your company or its mission.

Team 34