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How to use social media in sports to keep fans engaged

Sprout Social

The integral role of social media in sports is hard to ignore. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. The current state of social media in sports. Not by a long shot.

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Most cola and energy drink companies began with a product-forward attitude. Plus, it has expanded into proprietary adventure sports, racing, and music. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. market share.

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Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

Their social media accounts have a mix of beautiful destinations with idyllic travel images on one hand and hilarious memes and jokes on the other. While memes and photograph-based posts are popular on its social media platforms, the brand equally dabbles in videos and text-based posts. Take this YouTube short , for example.

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Using social listening to surface trends to your audience

Sprout Social

You can also filter trends by categories such as entertainment, news, sports and more. So you should be able to filter the most popular hashtags on various topics and categories including health, design, animals, sports, news, home and more. Maybe we ARE the imposter, because we’re killing the meme. So did Mercedes-Benz.

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17 Pop Culture Moments That Blew Up on Social Media in 2023

Buffer Social

From box office records to a near-clean sweep of the Academy Awards, each moment resonated deeply on social media, sparking discussions, celebrations, and, yes, memes. So many memes.    Oh, and a new meme was born.  The Barbie Dreamhouse has become reality and it’s in Malibu.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. About 62% of consumers agree brands and companies that don’t have a strong social media presence won’t succeed in the long run. Brand marketing is a subset of marketing focused on developing and maintaining a company’s overall reputation.

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How to align Content Marketing and Social Media for the most effective amplification

Visually SM

So quickly in fact that sometimes we can’t even seem to keep up, which leads to companies of any market segments wanting to get on top of that. Many people — therefore, many companies as well — see social media as a place to only share their Content Marketing efforts, such as blog posts and ebooks.