Hootsuite

NOVEMBER 25, 2019

Ninety-two percent of them said social media has helped them gain new clients. The average asset gain for financial advisors using social media was $1.4 million in the 12 months before the Putnam survey. Is your financial services organization using social media effectively? Keep going, Alex!

Social Media 144

Social Media Insurance Tips HootSuite 144

agora pulse

OCTOBER 13, 2020

Social network videos can cover any topic, so, depending on your industry, you’re able to create lots of relevant, informative videos for your audience. For example, given that not everyone watches social media videos with sound, you can add captions to the videos, so users don’t click away. Interviews and Q&As.

Types 165

Types Video Social Media Management Remix 165

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Find content inspiration.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 Image credit: The CMO Survey.

Social Media 100

Social Media Marketing Survey Metrics 100

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. However, most companies — 91%, according to one survey — are hedging their bets by investing in a Facebook presence to reach their leads and customers.

B2B 118

B2B Facebook How To Campaign 118

Hootsuite

JULY 8, 2020

Challenges: What pain points is your social media audience dealing with? Stage of life: Does your social media target audience include college students? B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? New parents? Parents of teens? Google Analytics.

Template 145

Template Templates Social Media How To 145

Hootsuite

DECEMBER 20, 2019

But it’s worth noting that some have suggested the company’s numbers here don’t always add up. In the fourth quarter of 2018, the company reported that duplicate accounts represent around 11% of its global monthly users. It’s a noteworthy dip from the 3% growth rate the company reported in the previous quarter. Seven in 10 U.S.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Hootsuite

MAY 17, 2021

No company’s business goals are set in stone — that means the social media KPIs you set should also be able to change over time as the overarching business goals change. To set and monitor effective social media KPIs: 1. Make it clear how tracking the KPI will help the company reach a specific business goal.

Social Media 145

Social Media HootSuite Metrics CPC 145

SocMed Sean

JUNE 14, 2012

Today’s guest post comes from Christian Arno, the founder of Lingo24 , a global translation company specializing in website localization and optimization. I appreciate Christian taking the time to share his thoughts on the international aspects of social media and some tips on taking your content beyond your own borders.

Social Media 274

Social Media Construction Sites Campaign 274

Hootsuite

NOVEMBER 13, 2019

Bonus: Get all the insight and tools you need to inform your social strategy in 2019 with our free social trends toolkit. Find out how successful brands are adapting to each trend, access data from over 3,000 customer surveys, and read the full report. Everything you need to know about Generation Z. They’re smart.

Marketing 111

Marketing Survey Mobile Trends 111

Hootsuite

MAY 28, 2020

This is fairly consistent with other major social networks. Twitter is the most popular “western” social media platform in Japan, following only Line and ranking ahead of Facebook and Instagram in popularity. of total company earnings ( $131 million ). Twitter location demographics. Where do Twitter users reside?

Social Media 145

Social Media Twitter HootSuite Marketing 145

Sprout Social

MAY 9, 2023

They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in.

Sentiment 126

Sentiment Marketing Analysis Loyalty 126

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

JULY 15, 2019

You can post to your Facebook page or multiple social networks at once. Facebook page apps for surveys and promotion. Consider using these Facebook apps for your next surveys, polls, or promotions. Consider using these Facebook apps for your next surveys, polls, or promotions. Need some inspiration?

HootSuite 111

HootSuite Facebook Template Templates 111

Hootsuite

SEPTEMBER 30, 2019

The super app is the single largest social network in China, and it’s gaining momentum elsewhere, too. Weixin was first released as a messaging app in 2011 by parent company Tencent. According to the CAICT survey , WeChat is most frequently used application among 87.6% Wondering how to use WeChat for your business?

Vimeo 111

Vimeo How To Marketing Template 111

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Engagement 130

Engagement Brands Review Influencer 130

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. I also created a company called Carusele.

Influencer 85

Influencer Social Media Hubspot Travel 85

Hootsuite

DECEMBER 2, 2019

Head to the business section of most social networks and you’ll find useful case studies. Create a social media calendar. We’ve compiled demographics information for all of the major social networks. The company sells produce boxes filled with “ugly” fruits and vegetables. Post great content.

Small Business 145

Small Business Social Media Tips How To 145

Hootsuite

MAY 27, 2020

Social listening is another way to keep an eye on your competitors. Do searches of the competition’s company name, account handles, and other relevant keywords on social media. Pro tip : Use a social media management tool like Hootsuite to set up listening streams to monitor relevant keywords and accounts in real-time.

Template 145

Template Templates Social Media Strategy 145

Hootsuite

JULY 7, 2020

But the recent death of George Floyd at police hands has been a catalyst for many people and companies to examine their neutrality in the face of police brutality and systemic racism—and, consequently, turn to social media to express their support. . Participating in social activism is, first and foremost, the right thing to do.

Hashtag 145

Hashtag Activities Social Media Retail 145

Hootsuite

MARCH 2, 2020

Chipotle, Nike, Skittles, Fenty Beauty, Pepsi, and Universal Pictures are among the many companies that have already been lured by TikTok’s warpspeed success. So, is it time for your company to start TikTok marketing? In many cases, users share their content on other social networks like Twitter, Pinterest, Snapchat, and Instagram.

Brands 145

Brands Meme Hashtag Remix 145

Hootsuite

JUNE 1, 2022

While influencers with larger profiles are often approached by companies looking to partner up, partnerships happen the other way ‘round, too, with influencers reaching out to brands to pitch their services. One more key thing: try to find the company’s most appropriate person to address your pitch to.

Template 145

Template Templates Brands Influencer 145

Webbiquity SMM

MAY 10, 2016

96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. LikeAlyzer provides daily updated Facebook statistics for your company or other Pages of interest.

Tools 100

Tools Sample Samples Facebook 100

Hootsuite

DECEMBER 10, 2019

This gave us multiple perspectives on the social trends that matter most in the year ahead. The CMO Survey. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. It’s a long-term belief at the core of the company.

Trends 145

Trends Social Media CPA Sports 145

Sprout Social

JUNE 12, 2016

This week, two major social networks launched some exciting new features. That’s why we’ve decided to just jump right in and explain what they mean for social media managers. Gemma Proctor Research Manager at Twitter UK @gemmaproc. Introducing Twitter Insiders.

Social Media 40

Social Media News Twitter Focus Group 40

Sprout Social

SEPTEMBER 6, 2022

How much do social media managers make? If you’re looking for an average social media salary for your unique situation, chances are you can find it in this article. We’ve compiled data from sources across the web to provide you with everything you need to know about average social media manager salaries.

Social Media Management 91

Social Media Management Social Media Survey Data 91

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Why you need a social media management tool.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Hootsuite

MARCH 2, 2020

Pinterest is now the third-largest social network in the U.S. Pinterest closed out 2019 by overtaking Snapchat as the third-biggest social network in the United States. Last year’s Prophet Brand Relevance Index put Pinterest in 10th position, behind companies like Apple, Spotify, Android, and Disney. Get Started.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Hootsuite

MARCH 2, 2022

Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from. For retail brands, social commerce opens up a new pathway to purchase. Another 26.3%

Retail 104

Retail Social Media Brands Tips 104

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Growing an audience.

Social Media 40

Social Media Social Media Management Project Marketing 40

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Buffer Social

SEPTEMBER 20, 2017

Step 1: Choose your social networks. Each network is unique, with its own best practices, own style, and own audience. You should choose the social networks that best fit your strategy and the goals you want to achieve on social media. Which social network has the right demographics?

Social Media 112

Social Media Strategy How To Marketing 112

Rebekah Radice

JANUARY 9, 2017

You’re defining a niche, creating a voice, and positioning your company as the “go to” resource. And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. Improve Customer Experience.

Template 131

Template Templates Social Media Strategy 131

Kikolani

JANUARY 3, 2013

There are three types of mainstream media online. Paid media, owned media, and earned media. Owned media are media assets that you or your company owns including websites, blogs, and so on. Earned media are media assets that are built through word of mouth, buzz, viral shares and so on.

Tools 151

Tools Digg Nielsen Klout 151

Sprout Social

AUGUST 23, 2016

However, social media can benefit businesses of any size. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social Media for Business by the Numbers. 89% of 18-29 year-olds are active on social media.

Social Media 40

Social Media Avatar Social Networking Compete 40

Hootsuite

JUNE 12, 2020

And 62% of people surveyed by Facebook say they’re more interested in a brand or product after seeing it in Stories. Compared to most social networks, Instagram doesn’t offer a lot of places to refer traffic outside of the app. Impressions : The total number of times your story was viewed (including repeat views). Get Started.

Metrics 145

Metrics Analytics Instagram How To 145