Saying It Social

JUNE 3, 2010

Brand recognition: You need to go where your customers are, and they are increasingly spending a great deal of time on social networking sites. Using social media enables your company to reach a huge number of potential customers. 12 Reasons Y&#959&#965r Business Needs a Social Media Marketing Program … [.]

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Add social bookmark links to your most important web pages and/or blog posts to improve sharing. Check out Twitter as a way to show a company’s personality.

Social Media 232

Social Media Press Release Marketing Widget 232

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Do study your influencers Want to reach out to influencers ? Thing is, some people don’t really reach out correctly to influencers. Study your influencers out; don’t take the lazy path because you can.

Social Media 272

Social Media Engagement Forums Policies 272

Proactive Report

MARCH 20, 2010

Traditionally information and material about a product or service originated from the company, was evaluated by analysts and distributed by the sales reps. The New Influences in the Buying Process. BtoB buyers are actively using social media in many steps along the path of the purchase-making decision. Push vs Pull.

Buy 105

Buy Social Media Social Bookmarking Comparison 105

Firebelly

SEPTEMBER 3, 2010

For many news pages, social media has become the number one referrer and we are seeing some evidence that websites in the travel vertical and other such experience/story based content websites are moving towards the same pattern.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Kikolani

NOVEMBER 19, 2010

14 social media experts react to Facebook’s new message system – a look at how influencers feel about the change. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Search Engines / SEO / Analytics.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Laurel Papworth

APRIL 21, 2012

You probably already know a little of Facebook, Twitter and social bookmarking. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities.

Training 76

Training Course Social Media Press Release 76

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

Social Media 188

Social Media Klout Policies Forums 188

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? A free tool for finding the relative influence of any Twitter user. Wildfire Social Media Monitor.

Tools 206

Tools Social Media Lithium Sysomos 206

Techipedia: Tamar Weinberg

MAY 18, 2010

After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable). It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Firebelly

FEBRUARY 12, 2010

Despite regulations regarding disclosure of marketer-driven efforts, consumers may feel that whatever it is these people are receiving from companies positively influences their endorsements.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. But not likely the first order of business.

Communities 117

Communities Groups Groups Social Media 117

Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. This will not kill the event or incentive industry. And yes, once in awhile, we even like to get together with them to “talk shop”.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

FEBRUARY 3, 2011

Strategy: Simply following directions (EAT ME/DRINK ME) means you are employing tactics in Wonderland (Social Media), but you haven’t mapped out your plan. The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Viral is good.

Social Media 138

Social Media Klout Policies Consultant 138

Techipedia: Tamar Weinberg

MAY 12, 2010

However, the CEO read an article in Adage, and as a result, he wants to hit social ground running. They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly It’s much appreciated. It’s much appreciated.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Buzz Marketing for Technology

JUNE 27, 2008

And be sure to check out the Common Craft Plain English series of videos on RSS , Wikis and Social Bookmarking --in 3.5 Find Some Champions and Support Them in Using the Tools and Spreading the Word Depending on the size of your organization, Id start looking for some of your top influencers and get them using some of the tools.

Project 171

Project Screencast Strategy Wiki 171

Hootsuite

APRIL 6, 2023

Hot or Not is rumored to have influenced the creators of Facebook and YouTube and nurtured millions of insecurities. Unfortunately, the site’s spike in popularity in 2003 caught the company by surprise. YouTube makes partners, the OG influencers (2007) Through YouTube’s elephantine beginnings , the buzz grew.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Webbiquity SMM

AUGUST 22, 2012

Media and analysts already familiar with your company. “New friends” are (generally) predominantly sales prospects, but also include potential future employees, media who are new to your company, prospective investors and/or partners, vendors and other influencers. ’ Online Direct Traffic Sources. .’

How To 169

How To Conference Analytics Social Bookmarking 169

Akamai Marketing

MARCH 29, 2011

What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Give them what they want: Education.

Press Release 238

Press Release Technorati Klout Metrics 238

SocMed Sean

FEBRUARY 3, 2013

.” 12) Before hiring a social media consultant, familiarize yourself with these 10 questions. 13) Before you engage in social media, be sure you have a product or service that people like. If they hate your company, your product or your service, that will be amplified online. A set of tactics that can be measured.

Social Media 279

Social Media Klout YouTube Foursquare 279

Webbiquity SMM

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), Social Media Affecting BtoB Buying Behavior by The Proactive Report. Social Media and Search Optimization Integration by SEO Wizardry.

Tips 179

Tips Press Release Reputation B2B 179

Akamai Marketing

MARCH 1, 2011

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity. That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 9, 2011

As you consider this trend, as yourself what about your company is interesting to others? Behind the scenes experiences both humanize a company and take advantage of the fact that we like to consume video and its getting easier to do. You can add Vlogging to your company’s blog when its appropriate and valuable.

comScore 156

comScore Review Klout Marketing 156

Webbiquity SMM

JANUARY 3, 2011

use automated social bookmarking tools like IMAutomater and Shareaholic tips for increasing traffic to your blog. J-P De Clerck reports that less than half of companies have blogs, despite the fact that “blogs are real social media hubs and cornerstones of inbound marketing.&# What’s Up, Blog?

Tips 176

Tips Sysomos SEO WordPress 176

Buzz Marketing for Technology

JUNE 27, 2008

» Turn Gmail Into Your Personal Nerve Center from Agent of Influence. Companies spend tens of millions of dollars on IT infrastructures, communications technologies and intranet platforms, yet ask employees what tools they would prefer to use at work and what will they tell you? Tracked on Thursday, March 01, 2007 at 12:15 PM.

Bookmarklet 238

Bookmarklet Yahoo RSS Feed 238

Techipedia: Tamar Weinberg

JANUARY 5, 2010

5 People Who Broke the Rules of Social Media and Succeeded (Mashable): Real success stories and the experiences learned is the subject of this article. Which Social Media Channels Should You Be Using? The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. The early agenda is to earn your way into a trusted relationship,&# Bob Wheatley explains how to build social media marketing programs around what your audience cares about, not your corporate messaging.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

MARCH 31, 2015

Why the Company Blog is More Important Than You Think by Business2Community. ” As if that isn’t enough, this post details four more “benefits an authentic company blog can deliver to the organization, beyond the top line” that make the effort required to maintain a high-quality, relevant blog presence worthwhile.

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

DECEMBER 4, 2012

How can you make sure your company’s social media policy doesn’t run afoul of employment law? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? Writing Social Media Policies.

Social Media 213

Social Media Resources Tips Policies 213

Kikolani

AUGUST 5, 2010

Why leadership and team building exercises should not be ignored by small businesses – it’s not just Intel that gets great benefits from these – any company should use these today! How to use social media to get a job – simple things to do and to avoid if you are job hunting and easily searchable.

Mashup 121

Mashup Resources Facebook Engineering 121

Viper Chill

JULY 19, 2010

I use networking as a very broad term which chould include creating connections with bloggers, finding companies who can help you to get your offering out there and utilising other areas of social media to get eyeballs on your creation. My service also provides something similar to directories with social bookmarks.

Industry 76

Industry SEO Strategy Directory 76

Kikolani

SEPTEMBER 3, 2010

Time for another look at TrustRank concepts – are you known by the company you keep? How to use social media monitoring tools for outreach marketing – defining keywords, audience, and engagement strategies. 11 reasons why I’m a social media addict – 11 great reasons to be attached to social media.

Mashup 133

Mashup Resources Adwords Case Study 133

Techipedia: Tamar Weinberg

MARCH 10, 2010

“What are good companies to target? Overall, the questions were basic and I worried that the individual was looking to target companies for clients before actually understanding the nuances of the culture of Internet marketing as a whole. Find those who influence you , and then find out who they are engaging with.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. Maybe next year, folks!

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Social Media Strategery

NOVEMBER 10, 2008

Development Social Media What’s Going to be Your Social Media Legacy? Mon, Nov 10, 2008 Social Media Image courtesy of Flickr user Douglas Staas As I sat down the other night to write another blog posting for my company’s internal social media platform, I thought to myself what would happen if I were to stop.

Gov 2.0 66

Gov 2.0 Social Media Wiki Sports 66

Kikolani

JUNE 4, 2010

Win an iPad and earn money for referring influencers with MyLikes – a quick review of the MyLikes program. An illustrated guide to the science of persuasion and influence – I wasn’t quite sure which category this fit under, but I thought it was a good visual of how things work.

Resources 127

Resources Mashup WordPress iPad 127

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279