Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. BuzzSumo. .

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.

Construction 52

Construction Social Media Strategy Collaboration 52

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Oktopost

DECEMBER 5, 2022

Doing this is especially important for companies that don’t have their blog pages ranking in the top 10 of the SERP, as it boosts traffic and may lead to more backlinks as people discover your content off Google. This increases the chances of your blog pieces being linked to from other blogs, Reddit, or Quora.

SEO 115

SEO Social Media Reputation Real Estate 115

Keyhole.co

JANUARY 24, 2024

million LinkedIn: 170K (‘The Wendy’s Company) TikTok: 1.7 million Reddit: 18K Discord: 36K This success did not happen overnight. Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does. million Facebook: 8.4 million YouTube: 136K Twitter: 3.8

Engagement 52

Engagement Social Media Strategy Meme 52

Hootsuite

JUNE 28, 2023

Source: GWI When it comes to social selling, 43% of Gen Z ranks influencer recommendations as highly relevant to their decision-making process, whereas only 18% of Gen X and 9% of Boomers say the same. A lot of that talk centers around advice. Try for free Ready for the next level? No easy feat.)

HootSuite 120

HootSuite URL Analytics Forums 120

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Share this on Reddit. A recent Cone Inc.’s Tweet This! Share this on Facebook.

B2B 206

B2B Engagement Marketing Sentiment 206

Sprout Social

MARCH 8, 2021

While we don’t newsjack often at Sprout, we successfully jumped on a trend involving a company you may have seen in the news recently: GameStop. Additionally, much of the conversation surrounding GameStop’s meteoric rise took place on Twitter and Reddit, two platforms that we can analyze with Sprout’s Advanced Listening product.

Content 130

Content Trends How To Exercises 130

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Also, you can monitor brand sentiment in real-time, and find out who your audience (demographic) is and what topics they are interested in. Price: Custom. Reputation.

Tools 52

Tools Social Media Sentiment Price 52

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Social Mention.

SM2 202

SM2 Vocus Alterian Radian6 202

Bill Hartzer

DECEMBER 3, 2010

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword.

Platform 104

Platform Sentiment Press Release Technorati 104

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. are having a major influence towards the online perception of your brand.

Cymfony 152

Cymfony Social Media Tools SM2 152

Oktopost

DECEMBER 1, 2020

Reddit, Quora, and niche forums are made up of active users that regularly share their thoughts on a product or service. . A prime example is EA’s post on Reddit about a disgruntled customer and micro-transactions. The result was the most downvoted comment in the history of Reddit. . #3 Honest feedback is critical.

Social Media 78

Social Media Brands Reputation Reddit 78

Razor Social

MARCH 30, 2016

Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. Your monitoring tool should help track a variety of things in this area: The partner influencer – You may actively work with influencers to promote your campaigns on a paid/unpaid capacity.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Keyhole.co

MARCH 2, 2023

Keyhole is world’s the top company for hashtag research. Likewise, it pays to know what your customers are saying about you–but there’s no way you can track down every mention of your brand across the big social media networks, individual blogs, and popular forums like Reddit without the right tool.

Social Media 52

Social Media Tools HootSuite Marketing 52

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? A free tool for finding the relative influence of any Twitter user. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. Create animations?

Tools 206

Tools Social Media Lithium Sysomos 206

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals? This builds stronger relationships over time.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Oktopost

MARCH 27, 2024

While both B2B and B2C companies use social listening to glean insights, the application and outcomes sought can differ significantly. Niche conversations The conversations relevant to B2B companies can be highly specialized, occurring in specific forums, industry publications, or within certain professional groups online.

B2B 75

B2B Sentiment Analysis Influencer 75

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. ” ( Marketing Charts ). iMedia Connection ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

JANUARY 29, 2024

Online reputation management involves actively monitoring and influencing how your business is perceived online. Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on. This constant stream of commentary can work for or against your company.

Reputation 120

Reputation Review Sentiment Software 120

Webbiquity SMM

AUGUST 23, 2010

My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action. Compelling piece except for his use of the phrase social media campaign (argh).

ROI 193

ROI Social Media Vocus Metrics 193

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

JANUARY 5, 2023

Ways for your company to outshine your competitors. These include conversations relevant to your company, competitors and industry at large. Not to mention uncover opportunities to find influencers and brand partners. Imagine you work for a company like Netflix. Emerging pain points and challenges your customers face.

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Social Media Strategies Summit

OCTOBER 14, 2021

Caleb previously worked in the private sector at Edelman and Bain & Company and was the lead digital strategist for President Obama’s political advocacy group, OFA. That’s why she describes social teams as “the last line of defense between the company and the public.”. However, the change hit NASDAQ harder than most.

Authentication 222

Authentication Brands Team Issues 222

Keyhole.co

NOVEMBER 19, 2020

Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in. Its social listening feature allows you to keep tuned into online conversations and trends, track your campaigns and discover top influencers that are engaging with your brand.

Tools 98

Tools Social Media Sentiment Price 98

Sprout Social

JULY 6, 2023

These include conversations relevant to your company, competitors and industry at large, and often hold the answers to questions the C-suite asks (example: how are people talking about our brand online?). How does analyzing social media data work? Track conversations around your brand Social is like a 24/7 focus group.

Data 132

Data Social Media Metrics Analytics 132

Myrland Marketing

OCTOBER 6, 2010

A digital analyst, sociologist, and futurist, Brian has influenced the effects of emerging media on the convergence of marketing, communications and publishing. 19) “The last mile in Social Media: It takes a human being to connect you to the company.&# 25) “Just documenting sentiment isn’t enough. Empathy.&#

Facebook 88

Facebook Social Media WordPress Syndication 88

Sprout Social

JANUARY 20, 2021

Market research helps companies to: Understand and build B2B buyer personas. Getting recommendations from people in similar companies, roles and industries naturally sparks buyers’ confidence and interest in a product or service. Sentiment analysis in particular will show you how your shared audience feels about your competitor.

B2B 113

B2B Research Sentiment Marketing 113

Sprout Social

JUNE 27, 2023

At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. And it definitely came through with the results of the campaign, the response and the overall sentiment.

Travel 93

Travel B2B Automotive Campaign 93

Hootsuite

MAY 29, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Damage to reputation Your company’s social presence contributes significantly to its overall brand reputation. These may eventually impact your company’s bottom line.

Social Media 90

Social Media Tips HootSuite Policies 90

SocMed Sean

DECEMBER 9, 2011

1) Influence – Influence is not the same as clout. That’s their job, making money for the company by serving customers. 4) Sentiment Measurement – If your client thinks they can accurately measure how humans feel with an online tool, they are sadly mistaken and if you are propagating that myth, STOP!

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Hootsuite

JULY 13, 2022

Customer experience (CX) is your customers’ perception of their interaction with your company. It comes from one simple question, “on a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” ” Check forums like Reddit and pay close attention to reviews elsewhere.

Tips 107

Tips HootSuite Survey Template 107

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

It’s clear that anti-Digg sentiment is silenced, and is often suppressed. Just like Digg doesn’t like anti-Digg content reaching the front page in order to control its brand, if anyone buys Digg and there’s a negative article about said company reaching the front page, it won’t look very good for them.

Digg 100

Digg Social Media Upcoming Ustream 100

Sprout Social

MARCH 21, 2019

Maybe you’re a clothing company targeting environmentally-conscious females in their thirties. And although Twitter is often seen as the go-to customer service channel for many companies, you can’t afford to ignore the likes of Instagram and Facebook for customer care. What specific terms people are using to discuss your brand.

Brands 107

Brands How To Sentiment Analysis 107

Buffer Social

JULY 25, 2019

And it’s data about the most important people in your company’s world: the customers and the audience. One of the more recent trends with the role of a social media manager is that more and more these teammates are tasked with directly influencing sales through organic and paid. Case in point: sentiment.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Bill Hartzer

FEBRUARY 8, 2010

The volume and character of this buzz are predictors and influencers of brand performance; these exposures “count” in the real world, sometimes even more than the advertising-derived exposure typically measured. Many of the answers have been released in a new report called The General Sentiment Media Value Report™. GOOGLE $669,629,305.

News 110

News Report Social Media Reputation 110

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. It’s about having a strategy for making your company or organization more like a person and less like a machine. Be where your customers are.

Social Media 149

Social Media Strategy Consultant Web 2.0 149