agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. The handles of any key people in your company (CEOs, spokespeople etc.).

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Social Media Marketing

JANUARY 16, 2011

This morning, on my Facebook news feed, I saw the following message regarding Facebook's new Messages: The new system combines your messages, texts and chats in one place so you don't have to try to remember how you communicated with your contacts in order to find what you're looking for. Well, it's finally here. Everyone uses email.’

Facebook 167

Facebook Yahoo System Focus Group 167

Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Social media is an always-on focus group. You already know that social media algorithms fill feeds with posts based on relevance—not necessarily recency. A full FAQ is linked for you below. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Convince & Convert

NOVEMBER 17, 2016

Scroll through Facebook’s News Feed. What if your company could insert itself into this routine? Sure, there’s always going to be the 10 percent of surveyed employees who spend over two hours on social, but the vast majority spend less than an hour scrolling through their feeds. Image via Unsplash. Grab a cup of coffee.

Survey 60

Survey Education How To Hotels 60

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. If you’re looking for a way to find out what people really think of your company, MutualMind , has all the tools you need to do just that.

Brands 114

Brands Klout Reputation Digg 114

Convince & Convert

FEBRUARY 11, 2015

Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less. Post options to consider on your company Facebook page, and ask your fans which design resonates with them.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Kikolani

MAY 31, 2012

Even today, if you asked most companies why they’re using social media, they won’t be able to give you a straight answer. For example, BlogcastFM runs a focus group on their Google+ page , while SEOmoz creates unique video content that you can’t find anywhere else. Forget about the ROI. Then give them more.

Blogger 141

Blogger Social Media Tips ROI 141

Convince & Convert

OCTOBER 12, 2010

Let’s look at how companies of various sizes and budgetary realities look at this quandary. At best, larger companies are going to look to social media as a brand-builder, a humanizing goodwill device that can set the table for other, more conventional parts of a company’s marketing approach.

ROI 124

ROI Social Media Small Business CPC 124

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Money Saver stretches the concept to make it a win-win for all by feeding on ’dependencies’. There website called [link] is full of such great offers.

Startup 109

Startup Web 2.0 SMS Proposal 109

Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&# Nuggets from Social Media workshops as of late… Community Strategy: Are you company-centric or customer-centric?

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

MAY 18, 2012

The RSS feed is: [link]. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : I mean it’s a focus group of one at that point, is it not? Listen Now. Find us on iTunes: [link].

Yahoo 115

Yahoo Yammer Social Media Software 115

Sprout Social

JANUARY 30, 2023

Two-thirds of consumers who feel that a company cares about their emotional state are more likely to be repeat customers. By paying attention to your brand mentions on social, you can create organic moments that aren’t possible within your own feed. One company that understands this is Quest Nutrition, an energy bar brand.

Examples 114

Examples Brands How To Aggregator 114

Diva Marketing Blog

FEBRUARY 22, 2009

Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. Over the next five years, you will see research shift focus to synthesized learning about the human and you’ll see a big change in who enters the profession.

Research 40

Research Social Media Nielsen Microsoft 40

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders.

Social Media 120

Social Media Content Analysis Sports 120

Sprout Social

FEBRUARY 28, 2022

A cultural moment can happen in an instant and dominate news feeds for days. The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. Think of it as a speedy alternative to a focus group. Mental health is health. ??.

Brands 115

Brands Meme How To Advertising 115

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google. There’s an optimal time of day and day of week to tweet.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Buffer Social

JANUARY 2, 2019

Hailley : One of the key parts of that trend is that we’re predicting that stories will become the primary way to share content on social media, overtaking the News Feed. Brian : It’s on you as a business to figure out what personalization looks like for your company. The shoppers and scrollers that the News Feed is perfect for.

Trends 111

Trends Social Media Data Authentication 111

Hootsuite

MAY 13, 2020

This is a place for discussion, weird memes, rallying around common causes, learning about your product, getting access to exclusive knowledge, or falling in love with someone else who loves a company as much as you do. You might start the group to encourage chatter, or a superfan might start their own. Select create new group.

Groups 144

Groups Groups Engagement Facebook 144

Sprout Social

NOVEMBER 13, 2019

Not only did the company learn what its customers expected, it also gained some brilliant promotion ideas. In other words, you ask people for ideas and opinions on a particular topic and use that information to feed your product development, customer service, and marketing campaigns.

Crowdsourcing 95

Crowdsourcing Social Media How To Team 95

Webbiquity SMM

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. How can companies best use LinkedIn as a marketing platform? Marketing with LinkedIn.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

agora pulse

APRIL 29, 2020

And even Sean lays in bed anxiously thinking of all the opportunities he should be taking advantage of … like LinkedIn Live, IGTV being distributed in feeds, Facebook Lives, etc. The owners started the company out of their house just three years ago and, at the time, were broke. And it’s true, these are all great opportunities.

YouTube 96

YouTube Strategy How To Video 96

Writtent Blog

JUNE 24, 2013

Big companies worldwide are gaining attention, fans and customers for quality content efforts. Currently, his company is the largest of its kind in the world. It’s whether you’re able to successfully translate your company’s customer focus to your content marketing. It’s so easy to get caught up in content envy.

Small Business 93

Small Business Strategy Content eBook 93

Social Media Strategery

APRIL 14, 2013

Over the last ten years, I’ve talked with hundreds of clients who have some amazing stories about how their organization/brand/company began and how it got to where it is today. Why do you think virtual tours of company offices are so popular? Your history. You know that boring “About Us” page you have your website?

Conversation 139

Conversation Brands Meme Social Media 139

Koka Sexton

JULY 19, 2016

Linkedin wasn’t just the platform I talked about, now it was the company that I worked for. Transformation of company. The idea that relationships matter and the the company fosters… no… empowers transformation. My previous manager at a different company was now leading the marketing department for Sales Solutions.

LinkedIn 40

LinkedIn B2B Team Focus Group 40

Buffer Social

OCTOBER 9, 2023

Also, several new features were launched: a new notifications feed , “Send to WhatsApp” button , and “Turn stories into Reels” New AI Stickers to enhance engagement with Stories Threads 1. ByteDance Financial Performance ByteDance, TikTok's parent company, reports Q1 2023 profit of $6.8

News 72

News Social Media Marketing Facebook 72

ProBlogger

MARCH 22, 2013

Within 20 minutes, any post with a link from your Facebook post falls so far down the feed, it’s rendered useless. All they had to do was put sales pitches in the feed and generated big email lists that turned into sales. Information Collection Questions – My Facebook page is my focus group. Sound familiar?

System 55

System Facebook How To Meme 55

Sprout Social

AUGUST 2, 2022

Audience-based platforms feed audiences content they’ll theoretically enjoy while fine-tuning the recipe based on their reactions. Companies like Meta are taking notice. This top-down distribution approach is a hallmark of audience-based platforms. Keeping up with your community. Community-based content is less produced.

Communities 110

Communities Social Media Community Platforms Platform 110

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? There’s a difference between blogging, and having a company blog that you update so often. If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong. Your Competitors Are Blogging, a Lot.

Sysomos 88

Sysomos Hubspot SEO ROI 88