Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? But consider that the average company juggles hundreds of apps at a time and is constantly churning through software. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

Marketing 125

Marketing How To Software Team 125

Keyhole.co

SEPTEMBER 15, 2020

But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. These goals should be quantifiable and easily measurable, and they should align with your overall marketing and company objectives.

Template 112

Template Templates Report Social Media 112

Firebelly

MARCH 30, 2015

Almost everyone has a Facebook page or Twitter account to engage with fans and followers. But something that seems fairly new to the space is influencer engagement. Influencer engagement focuses on targeting the most influential accounts/people in your particular space. Are you a all-natural, gluten free granola bar company?

Influencer 100

Influencer Engagement Sample Samples 100

Firebelly

MARCH 30, 2015

Almost everyone has a Facebook page or Twitter account to engage with fans and followers. But something that seems fairly new to the space is influencer engagement. Influencer engagement focuses on targeting the most influential accounts/people in your particular space. Are you a all-natural, gluten free granola bar company?

Influencer 100

Influencer Engagement Sample Samples 100

Sprout Social

AUGUST 22, 2022

And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 From underused YouTube search features to analytics on Premium YouTube features, here are some tools that can help you get the most out of your YouTube marketing plan. The answer is probably “YouTube.” YouTube Live features.

YouTube 72

YouTube Features Engagement Hashtag 72

Oktopost

NOVEMBER 16, 2021

Not only does it add your customers’ social engagement data to Salesforce, but it also shows you how this channel impacts your bottom line. As a marketing leader, you’re going to want to share these insights with people who could help you take action on them – your social media team. Good stuff.

Team 124

Team Social Media B2B Sample 124

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? Publishing timely, relevant content results in happy, engaged fans. Feature posts for Evergreen Engagement.

Engagement 56

Engagement Social Media Brands UGC 56

Webbiquity SMM

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. Facebook LinkedIn Social Media Marketing Twitter'

B2B 263

B2B Social Networking Research Marketing 263

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business 91

Small Business Marketing Retail Education 91

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Awario: Position your brand better What engages your social media best? Text Optimizer: Create a better copy Finding the right words for an engaging ad copy is art. It’s also a process that never ends.

Advertising 105

Advertising Social Media Strategy Tools 105

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 92

Analysis Report Examples Tools 92

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. More often than not, clients didn’t buy it. They still don’t.

Influencer 199

Influencer Campaign Report CPM 199

Adam Sherk

SEPTEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Facebook Pages: Which News Sites Get the Most Engagement? by Adam Sherk on September 17, 2009 Now that the improved Facebook Pages have been around for a while I wanted to check the level of engagement that major news sites are achieving with them. NPR 489,413 513.5

Sites 238

Sites News Engagement Facebook 238

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. I’ve always made sure to engage and respond to people who leave comments.

LinkedIn 113

LinkedIn Tips Skills URL 113

Pixlee

MARCH 17, 2021

Many marketers don’t recognize the untapped potential of unboxing videos, and how they can be used beyond showing how a product looks in real life. In fact, if used right, unboxing videos can help create product awareness, promote seasonal deals and campaigns, and boost engagement. Make the package a branding experience.

Video 98

Video UGC Sample Samples 98

Oktopost

OCTOBER 23, 2021

For hyper-competitive B2B companies, this means that a steady stream of new leads is essential for supporting and sustaining growth. Qualified leads have done independent market and product research , completed your company’s nurturing sequence, and are ready to buy. . What is a Sales Development Representative?

B2B 117

B2B How To Skills Sample 117

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6% of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels.

B2B 118

B2B Eventful Marketing Conference 118

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Advantages of social media listening. Conduct a competitive analysis.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Adam Sherk

MAY 4, 2010

Ok fans could care less about that, but for myself and some sports and social media marketers out there it’s an interesting question. This time I’ll compare user engagement on each team’s Facebook page. The Lakers are dominating but more fans mean more opportunities for engagement so they do have an advantage. Great work.

Team 165

Team Engagement Facebook Press Release 165

Social Media Strategies Summit

FEBRUARY 11, 2021

If you’re familiar with podcasting, you know how saturated the market is already. Make sure to follow the formula I created with Instagram: begin by making contact with the company, then asking to speak to their branding team so you can explain how you want to help their company. Record Your First Sample Episode.

Sample 147

Sample Samples Hosting Instagram 147

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.

Social Media 168

Social Media How To Marketing Syndication 168

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Surprise and delight is a marketing technique that attracts and nurtures potential and current clientele by offering positive customer experiences and/or unexpected rewards like gifts or one-of-a-kind events.

Brands 98

Brands Fashion Eventful Hosting 98

agora pulse

OCTOBER 24, 2018

Small, mid and large size companies are visible on Facebook with their plans to reach customers. Similarly, in the case of promoting the e-vaping accessories, companies understand the role of Facebook or any other top social media site for faster exposure of their brands to million viewers. Social media is now a Mecca to teens.

Social Media 60

Social Media Marketing Sample Samples 60

Oktopost

JULY 28, 2022

As Oktopost’s Director of Customer Experience Marketing, part of my role includes working with our customers on all aspects of employee advocacy. Want to hear more from renowned B2B marketing leaders? Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Meet the Host.

B2B 62

B2B Apple Sample Samples 62

Sprout Social

SEPTEMBER 24, 2020

Update your LinkedIn company profile. How do you want your company to look to potential new hires? While it varies from industry to industry, most would agree that you want to present a professional page that clearly communicates your company’s values, interests and information. Up your LinkedIn marketing game.

LinkedIn 144

LinkedIn Tips Curation Industry 144

Dave Fleet

JULY 28, 2010

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing. However, making them pretty and posting content isn’t always enough.

Guidelines 354

Guidelines Report Facebook Case Study 354

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This saves time, effort and money in the long run, but it’s a step too many companies skip over.

Review 152

Review Social Media Marketing Handbook 152

Writtent Blog

JANUARY 12, 2024

Whether freelancing or working within an organization, a professional writer is dedicated to delivering high-quality, engaging, and effective written content while adhering to professional standards and deadlines in their respective field. Include a variety of samples that highlight your versatility and expertise in different writing styles.

How To 52

How To Skills Journal Education 52

The Realtime Report

AUGUST 29, 2012

.* Simply Measured observes that “social is a core component” of the ice cream brand’s marketing and that “with a seamless flow between their website and all their social channels, this isn’t just something they ‘have to do.’ An average of 300+ engagements each. A key ingredient? One example?

Sample 180

Sample Samples Case Study Hotels 180

agora pulse

JULY 23, 2020

After all, most brands are now expected to post regularly on up to seven platforms, come up with social strategies, manage engagement, and track success. For a company to ask one of its team members to tackle this is too much if they’re in any other role in that company. So, how does a company choose the right one?

Social Media Management 137

Social Media Management Skills Social Media Campaign 137

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. How to Get the Most Out of Ambassador Marketing . Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. How to Get the Most Out of Ambassador Marketing . Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

agora pulse

AUGUST 22, 2017

The majority of the blog posts will be centered around organic social media and how to increase reach, impressions, engagement, etc. How Many Hashtags Should you Use on Instagram for the Best Engagement? Do Posts with Hashtags on Facebook Get More Engagement? Do Posts with Hashtags on Facebook Get More Engagement?

Social Media 132

Social Media Sample Samples Hashtag 132