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Actionable Listening Promotes Real-Time Engagement

Mindjumpers

Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience. Every brand has it’s own super fan, someone who engages frequently and contributes in creating a positive buzz around your product or company. 3: Respond to your audience.

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5 YouTube features to use to boost engagement

Sprout Social

YouTube’s powerful search capabilities have made it the world’s second-largest search engine —of course, having Google as your parent company never hurts. With 37% of consumers saying live video is the most engaging content type, it’s a valuable asset to your video marketing strategy. Search YouTube comments. YouTube Live features.

YouTube 71
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The Essential Marketers Guide to B2B Demand Generation

Oktopost

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

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Influencer Engagement: What is it? How Can I Make it Work for Me?

Firebelly

Almost everyone has a Facebook page or Twitter account to engage with fans and followers. But something that seems fairly new to the space is influencer engagement. Influencer engagement focuses on targeting the most influential accounts/people in your particular space. Are you a all-natural, gluten free granola bar company?

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Influencer Engagement: What is it? How Can I Make it Work for Me?

Firebelly

Almost everyone has a Facebook page or Twitter account to engage with fans and followers. But something that seems fairly new to the space is influencer engagement. Influencer engagement focuses on targeting the most influential accounts/people in your particular space. Are you a all-natural, gluten free granola bar company?

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How to optimize your marketing budget: Do more with less

Sprout Social

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 128
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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 111