Viper Chill

JUNE 17, 2008

I had just left a job which for the previous two years saw me working with companies like Nissan, Hewlett Packard and Land Rover as their social media manager. It was the day I arrived back at my family home in Newcastle, England, to start working for myself full-time.

eBook 40

eBook Reputation Case Study Blogosphere 40

Viper Chill

MAY 4, 2008

I had just left a job which for the previous two years saw me working with companies like Nissan, Hewlett Packard and Land Rover as their social media manager. It was the day I arrived back at my family home in Newcastle, England, to start working for myself full-time.

eBook 40

eBook Reputation Case Study Blogosphere 40

Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Think ebooks, white papers and even blog posts. Write like you talk.

Content 124

Content Brands Findability Marketing 124

agora pulse

MARCH 1, 2021

Bonus: Free SMART Strategy Ebook. A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. Publish downloadable gated content like ebooks and whitepapers. Target the right people with the right content, and you’ll keep your reputation intact.

How To 174

How To Hashtag LinkedIn Newsletter 174

Dave Fleet

APRIL 15, 2013

Set up news alerts for your company and/or your clients. Nowadays, companies demand more. Measurement is so much more than reporting, and companies are demanding more from PR measurement nowadays. These are moments where you can distinguish yourself and improve your reputation, or the reverse. Never stop being curious.

Tips 420

Tips Proposal News Industry 420

agora pulse

OCTOBER 27, 2020

Events that had virtual back-ups were also able to quickly pivot during lockdown periods with software company Salesforce shifting all their events online. Microsoft’s Build developer event also followed suit, with digitally-savvy companies working hard to maintain their revenue. Eagerly anticipated events have gone digital.

Eventful 153

Eventful How To Conference Hosting 153

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

B2B 119

B2B SEO Travel Hubspot 119

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel.

B2B 148

B2B LinkedIn Tips Marketing 148

Socialmedia.biz

JUNE 12, 2018

Anyone can write an ebook — or hire a ghostwriter to do it — and promise to teach you all the secrets of how to become a social media expert in seven days. It’s not the only way to learn about this field, but it is one of the best ways to start a solid career and get in with large companies.

Social Media 99

Social Media How To Marketing Education 99

Dave Fleet

APRIL 15, 2013

Set up news alerts for your company and/or your clients. Nowadays, companies demand more. Measurement is so much more than reporting, and companies are demanding more from PR measurement nowadays. These are moments where you can distinguish yourself and improve your reputation, or the reverse. Never stop being curious.

Tips 353

Tips Proposal News Industry 353

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Brandwatch.

Analytics 179

Analytics Social Media Tools Price 179

Kikolani

AUGUST 16, 2016

Passive income (sell eBook). Typically, this requires some form of “premium” content above and beyond what you ordinarily produce, such as a special research whitepaper or a full-fledged eBook. Even if you stay with your company forever, you’ll increase your value to the organization, which comes with its own benefits.

Content 60

Content Marketing Reputation eBook 60

Kikolani

AUGUST 16, 2016

Passive income (sell eBook). Typically, this requires some form of “premium” content above and beyond what you ordinarily produce, such as a special research whitepaper or a full-fledged eBook. Even if you stay with your company forever, you’ll increase your value to the organization, which comes with its own benefits.

Content 60

Content Marketing Reputation eBook 60

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Reputation Management. How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Social Media: Hiring and in the Workplace.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Writtent Blog

JULY 15, 2014

Download our free eBook. Your company doesn’t need to be everything to everyone, but you should have a very strong appeal to your ideal customers. While there’s absolutely no way to cover up an abject lack of knowledge, here are some quick ways to make your writing seem more authoritative: Use fresh, reputable stats and facts.

eBook 106

eBook Sample Samples Forums 106

Kikolani

JUNE 21, 2013

How Nathan Barry Made $12,000 in eBook Income in 24 Hours – Let’s take a look at the launch of Nathan’s first e-book, “App Design Handbook”, with which he made over $12,000 in the first 24 hours, and uncover what he did right. Download The Guest Blogging Survival Guide today! Blogging / Content. Search Engines / SEO. Let’s get started.

Marketing 128

Marketing Yahoo Film Handbook 128

Hootsuite

JULY 13, 2023

Say you’re a sneaker company, and you set up your competitor’s brand name as a social-listening search. When you’ve compelled someone to fill out a contact form for more info or offered them a free ebook on Home Silversmithing Techniques, you’ve got a chance to add a field that straight-up asks, “Where did you hear about us?”

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Writtent Blog

APRIL 11, 2013

For example: “We wrote our new ebook to help you work smarter, not harder.”. vs. “The new ebook written by our company can help you work smarter instead of harder.”. For example: Learn how to market your business smarter, not harder, with our new ebook. Link to reputable sources. Create a sense of urgency.

Tips 111

Tips eBook Real Estate Engineering 111

Convince & Convert

JUNE 30, 2013

Louis the other day, talking Youtility at an event put together by my friends at Standing Partnership, a killer reputation management firm. for more on persona development, see this good post and ebook from Adele Revella, writing on Content Marketing Institute). Image from Bigstock.com. I was in St. What are your buying stages?

FAQ 157

FAQ Content B2B Insurance 157

Convince & Convert

MARCH 10, 2010

With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. Also, thank you to the supremely talented Tzeyee Goh, who designed this eBook. You can download it free below.

Social Media 117

Social Media eBook Strategy Consultant 117

Idaconcpts

JUNE 4, 2014

That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc. There are case studies all over the internet that prove how important local marketing has been to companies’ bottom lines.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Webbiquity SMM

JANUARY 30, 2020

Do you want users to visit your website or app, download an ebook, or buy a particular product? He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. Is the content of your ad relevant to the target audience for it? What do you want to achieve from your paid social campaign?

Brands 160

Brands Airlines Hashtag Influencer 160

Josh S Peters

SEPTEMBER 29, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » What exactly ARE your ethics? Now, you would think that a company so concerned with ethics that it’s part of their landing flash animation wouldn’t be ripping off the logos of well known companies.

Lijit 113

Lijit eBook Widget Disqus 113

ProBlogger

JANUARY 3, 2024

Today I want to continue our series of posts looking at principles of building a successful blog by looking at the topic of “trust” A fundamental principle in marketing and relationship building is that people tend to do business with individuals or companies they know, like, and trust.

Exercises 27

Exercises Blogger Influencer eBook 27

Keyhole.co

AUGUST 24, 2021

For example, A company selling agendas (yes, physical; some of us still use them) can have a mix of, well, agenda-specific content — content relating to productivity, time-management, and so on. It can cause more harm than making your brand build its reputation in the long run. A collaboration-centric design. Analyze the content.

Curation 64

Curation Content Collaboration Trends 64

Writtent Blog

APRIL 30, 2013

Here are slightly scary ways that failing to invest in quality copywriting services can damage your brand’s reputation and revenue: 1. It Can Damage Your Reputation. Your blog, eBooks, and social media should position your brand as likeable, knowledgeable, and someone your website visitors want to get to know better.

Reputation 87

Reputation Meme Case Study Engineering 87

Writtent Blog

MAY 23, 2013

When you hire a reputable writing agency to create content for your content marketing plan, you save money by not: providing benefits for new full-time employees. While the firm pumps out weekly blog posts, for example, you can devote the time you would have spent writing blogs on bigger projects like ebooks or white papers.

Content 111

Content Project Reputation Types 111

Viper Chill

MAY 11, 2008

I had just left a job which for the previous two years saw me working with companies like Nissan, Hewlett Packard and Land Rover as their social media manager. It was the day I arrived back at my family home in Newcastle, England, to start working for myself full-time.

Reputation 40

Reputation Case Study Blogosphere eBook 40

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Promote white papers / eBooks / reports for lead generation. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Writtent Blog

OCTOBER 1, 2013

You don’t need to draft 100 titles for your next blog post , and the average content marketer probably doesn’t have the time or resources to participate in extended headline writing sessions for blogs, eBooks and landing pages. If your company has a high volume of outreach efforts, it may be time to hire an editor. Be Super Responsive.

Advertising 96

Advertising Content Marketing Press Release 96

Kikolani

NOVEMBER 19, 2010

The Blog World eBook – for those who missed Blog World Expo, check out this free ebook on one awesome blogger’s experiences. The 6 flavors of SEO your company needs – different positions / SEO strategies that need to be covered for your website’s search success. Search Engines / SEO / Analytics.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Writtent Blog

JANUARY 27, 2014

He also has a free eBook on headline hacks – I’ve found it insanely useful! This is one of the most reputable SEO resources to include among your go-to internet marketing blogs. It’s an outstanding resource for marketers at companies of all sizes! Boost Blog Traffic. The Sales Lion. Want to go deep with your SEO? KISSmetrics.

Hubspot 112

Hubspot Marketing SEO Newsletter 112

Writtent Blog

MAY 29, 2013

The field has exploded, and 90% of companies are currently using custom content for marketing purposes. Your blogs, eBooks, webinars, and social media strategy need to be intelligent and relevant enough to charm your buyer personas and major search engines. Your blog articles, infographics, and eBooks should inspire respect.

Strategy 87

Strategy Content Marketing Statistics 87

Pam Moore

NOVEMBER 30, 2019

He or she has a new idea that is going to “save the company.” Depending on your business, the risks could be associated with brand, reputation, delivery quality, customer satisfaction, and the list goes on. 10 Tips to Stomp Random Acts of Marketing ebook. Rams guarantee increased risks. RAMs are difficult to sustain.

Marketing 78

Marketing Metrics ROI Project 78

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! Meet them on their level.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! The FINAL word on social media ROI is this… sometimes.

ROI 161

ROI Social Media Metrics Loyalty 161

Writtent Blog

JUNE 20, 2013

However, for many companies, the benefits far outweigh the costs. Cons: Not All Websites are Reputable: It’s unfortunate, but it’s critically important to explore syndication agreements in full before you begin. Pros and Cons of Syndicating Content. Do you syndicate your content marketing? Which websites do you currently publish on?

Syndication 95

Syndication Alltop Content How To 95