Small Business Mavericks

APRIL 18, 2011

Yesterday, I went to bookmark something at the site and I got a message saying Mixx had been purchased by UberMedia , which I found interesting because the rumor is that the company could soon be launching a Twitter competitive site. Mixx is popular, but it’s not as popular as, say, StumbleUpon, Digg, Facebook, or Twitter.

Small Business 156

Small Business Tweetdeck Twitter Case Study 156

Techipedia: Tamar Weinberg

MAY 5, 2010

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

Facebook 279

Facebook How To Marketing URL 279

Adam Sherk

JANUARY 21, 2010

A similar difference exists for microblogging sites like Twitter. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Social Media 122

Social Media Press Release Microblogging Survey 122

The Marketing Blog

NOVEMBER 10, 2009

Share this: StumbleUpon Digg Reddit 1 Comment Filed under Web 2.0 Share this: StumbleUpon Digg Reddit 1 Comment Filed under Web 2.0 Thanks Reply Leave a Reply Click here to cancel reply. I write about Social Media and how it is being used as a conversational channel by individuals and organizations.

Features 114

Features Web 2.0 Twitter Microblogging 114

Techipedia: Tamar Weinberg

APRIL 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > An Open Letter to Facebook An Open Letter to Facebook by Tamar Weinberg on April 28, 2010 Share I started this letter before f8, so for the record, it’s not about anything new. I like you, Facebook, I do.

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

JUNE 23, 2010

Facebook, originally known as thefacebook.com, was a service that connected college students to their classmates and to friends in other universities. If you do so on Facebook, your account will likely be terminated especially if Facebook receives reports of misrepresentation. Sorry, there are eleventy billion SEOs on Facebook.

Facebook 268

Facebook SEO Policies Groups 268

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). So while I love Facebook , Twitter fulfills many needs.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

JANUARY 12, 2010

That doesn’t typically fly elsewhere (Facebook will kill the account), but Times Square on Friendster required 2 accounts at the time because I maxed out on the initial 500 person limit. The High Point: Facebook In 2004, I joined Facebook and my behavior changed drastically. I had many friends just like that.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

JULY 2, 2010

But over the past few months, the Facebook community has become a huge success and is continuing to flourish, and my classmates are slowly beginning to join the network. I look back at Facebook’s emergence as a truly popular and desirable network that has simply gone from good to better. Facebook is clean and usable.

Facebook 111

Facebook Web 2.0 MySpace API 111

Webbiquity SMM

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

Press Release 201

Press Release Tips HootSuite Alltop 201

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

Marketers love Facebook. The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P&# , not to be confused with your personal Profile). Facebook Pages do not allow background images like Twitter, Myspace, and other services. This applies to Pages as well.

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

JULY 15, 2009

It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. How do I make a killer Facebook page?

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JUNE 18, 2008

Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite. Which can be used as – a part of – a checklist, when developing the ultimate microblogging application. misc/images/timeline.JPG) emote is a microblogging service; which is a platform to – 1.

Microblogging 102

Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I just wish we could cookie users on Facebook and Twitter so I could track their conversions… maybe one day!

Social Media 164

Social Media Yahoo Discount Training 164

Firebelly

JUNE 11, 2010

Twitter to Change Links and How They Are Displayed By Ben Parr In an effort to bypass the obscurity of shortened links and to prevent malware and phishing attacks, Twitter has begun the rollout of t.co, its official URL shortener, along with some major changes to how the microblogging platform handles links. Have a great weekend everyone!

Social Media 100

Social Media News Paid Search Microblogging 100

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

“I want to have 100,000 Facebook Fans in 2 weeks, and I am a start-up business that no one knows… &# It is hard to explain to people how it all works when they have this type of expectation. Reply Arthur Charles Van Wyk October 8, 2010 at 2:27 am Does the consistency part mean that if I have a Facebook profile where I am just me.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Facebook Create a Facebook Page and tell everyone about it. Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. If you have a Facebook Fan page, look at what people are saying. Subscribe to service-specific alerts (e.g.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Here’s a screenshot of a story that became popular with a whopping 235 Diggs. It was taken the night of January 28, 2008 (approximately 11PM EST): While Digg typically allowed stories to hit the front page within 80-120 votes (the latter being more rare than normal), it’s now requiring almost double the number.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

OCTOBER 19, 2009

He is extremely devoted to empowering individuals and companies about marketing, networking, reciprocity, and social media. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Similarly, Chris takes this passion in his writings, which are posted to his blog at least once a day.

MySpace 153

MySpace Consultant Yahoo StumbleUpon 153

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Don’t check in on Twitter and Facebook once or twice a week and only for 10 minutes. The Facebook page could be totally overrun by bandits and they’d never know because they aren’t paying that much attention.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

MAY 28, 2010

Thought I was going to say “Facebook?&# Focusing solely on social media might be nice, but your marketing reach should be a little more extensive than focusing on Twitter and Facebook. That’s one of the biggest reasons for companies not to engage in social media at all. Be responsive. Offer value. Friendships.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

There was a hostage situation at the parent company, Discovery Communications, on the first of the month. Around that time, though, I noticed that TLC was promoting Foursquare as Facebook within their TV programs. I elected instead to go to their Facebook account with the hopes that perhaps my luck would be better there.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Instead of emailing a blogger to include your company’s service in a specific blog post that has already been in the public arena for three years, comment on the post. Great stuff!

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

JUNE 16, 2010

You may want to create a custom Twitter background, custom Facebook fan page landing tab (with FBML) and custom YouTube channel backgrounds. I have seen people mix up colors on their YouTube Channels, Twitter profiles, and Facebook fan pages. How about telling your Twitter followers what is up on your Facebook fan page?

Questions 277

Questions Social Media How To Postrank 277

The Marketing Blog

DECEMBER 22, 2008

In addition, I’ve started using the microblogging utility ‘ Twitter ‘ a little bit more. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

Social Media 100

Social Media Web 2.0 Startup Flickr 100

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Moreover, whatever your brand is, it is very likely that there is chatter going on about it.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

APRIL 1, 2010

Finally, share these articles using your social media tools, such as Facebook, Twitter, LinkedIn, and possibly cite them in your presentations and within blog posts. Instead, join the top four networks: Facebook, Google Buzz, Twitter, and LinkedIn. If Facebook didn’t exist in five years, you would lose all of your fans and friends.

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

by Tamar Weinberg on February 22, 2008 Share This is a guest post from Pierre Far, who recently launched a very cool program called Social Alerter which notifies you as soon as your website has a solid chance of hitting the Digg or del.icio.us Why do consumers now have great and collective power to, well, dictate what companies do?

Social Media 105

Social Media Marketing Digg MySpace 105