Buzz Marketing for Technology

SEPTEMBER 26, 2012

According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” “I So, why aren’t brands able to capitalize on that? Blog subscription.

Brands 279

Brands Facebook Guidelines Conversation 279

Convince & Convert

APRIL 19, 2014

That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data.

Data 159

Data Vimeo Badge Hubspot 159

Pixlee

DECEMBER 22, 2021

Integrate Social Proof at Critical Conversion Points. of ecommerce sales in 2021 came from a mobile device, and that percentage is up from 52.4% There’s an important message in these statistics: mobile devices are critical in sales, so if you want sales, you need to meet customers where they are. .

UGC 52

UGC Marketing Mobile Review 52

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. For instance, customers are more likely to access the internet via their mobile phones, so if your website isn’t mobile-friendly, you could stand to lose them.

Strategy 52

Strategy UGC Brands Apparel 52

Socialmedia.biz

SEPTEMBER 11, 2018

If you have an active social media presence, maintaining constant communication with your target audience is important for generating leads, encouraging conversions and ultimately, building brand loyalty. Having more followers doesn’t necessarily translate to better conversions.

Social Media 93

Social Media ROI Influencer Campaign 93

Pixlee

DECEMBER 15, 2021

User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. Trends to Watch in 2022. More User-Generated Content (UGC).

Social Media 52

Social Media UGC Marketing Influencer 52

Postcron

MAY 29, 2018

The focus on video isn’t surprising—a recent study by Hubspot found that 53 percent of people want to see more video content. Chatbots use artificial intelligence to help them answer customers’ questions in a conversational tone. To learn more about getting started with chatbots, check out this summary from Hubspot.

Social Media 56

Social Media Hubspot Groups Groups 56

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Hubspot has the answer.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Webbiquity SMM

MAY 3, 2011

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site. allimooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Writtent Blog

JULY 25, 2013

Sorry, but first-time visitors to your company’s website probably don’t want to talk to your sales representative. The internet and mobile technology have revolutionized the way that consumers research organizations, and many prospects who find your website through organic search simply aren’t ready to make a purchase.

Comparison 79

Comparison Hubspot Pharmaceuticals Education 79

Diva Marketing Blog

JUNE 10, 2012

So much of today’s conversation is about how marketers can get results from social. Until we stop marketing from our perspective, but from the perspective of the true media landscape as seen by our customers, including mobile, 21 st century marketers will struggle. Geoff Livingston: Usually, it’s the company.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. User-generated content drives growth and conversions. User-generated content drives growth and conversions. At Buffer, we’re big fans of using data and research to guide our social media strategy.

Study 111

Study Instagram Hashtag Research 111

ProBlogger

AUGUST 20, 2012

Kip Bodnar of HubSpot says of Flipboard , “This application and others like Pulse take information from news sources and social networks like Twitter and Facebook and display them in the form of a digital magazine, instead of boring lists of headlines like most RSS readers.”. Why not become part of their audience?

Trends 41

Trends Social Media Flipboard Tips 41

Buffer Social

NOVEMBER 30, 2016

This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. How power is shifting from companies and brands to consumers. Offered by : HubSpot. Created by : HubSpot. Mobile app analytics.

Class 40

Class Skills Social Media Marketing 40

Buffer Social

OCTOBER 3, 2017

Facebook IQ conducted a study on the use of mobile messaging with 12,500 people across the world and found several promising trends among the people surveyed 3 Facebook IQ, 2016 : Sixty-three percent said that their messaging with businesses has increased over the past two years. – Ensure your site is mobile-responsive.

Hubspot 111

Hubspot Strategy Facebook Marketing 111

Razor Social

APRIL 23, 2020

The tagline in the example above addresses the company’s value proposition and is followed by one main action they want people to take. This way, visitors to the website don’t have to scroll down to look for information on what the company offers and what they can do next. Not enough focus on conversion optimization.

How To 113

How To Mobile Patterns Issues 113

Social Media Strategies Summit

NOVEMBER 18, 2022

Understand the role each platform plays in your path to conversion. Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. Company size. HubSpot (@HubSpot) October 4, 2022. Analyze Your Instagram Audience.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Hootsuite

AUGUST 30, 2021

consumers aged 18 and up said they are very likely to purchase more from a company with very good customer service. Compare that to 72% for a company with “okay” customer service and only 20% for a company with very poor customer service. A social inbox will thread them together so you can see the full conversation.

Software 121

Software HootSuite Hubspot Small Business 121

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Multi-account, multi-platform conversion tracking.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

ProBlogger

AUGUST 24, 2014

We don’t need AuthorRank to tell us that. While Authorship may have lost that visual touch, this minor change was done in an effort to improve mobile search results. In the same way that Google+ and authorship serve as an indicator of your online brand, Twitter works as a constant source of credibility via conversations.

Content 54

Content Metadata How To URL 54

Oktopost

AUGUST 5, 2019

Some companies are primarily focusing on mobile platforms and apps. In markets and industries where the majority of the action on mobile, Appsflyer has the attribution solution. They specialize in mobile attribution and marketing analytics. With Altitude, you can analyze and report on both aggregate and granular data.

Hubspot 89

Hubspot Marketing WordPress Collaboration 89

Buffer Social

NOVEMBER 2, 2017

Conversion (BOFU). Unless you have a product that’s flying off the shelf or a viral marketing campaign, you’ll often need all three stages (awareness, consideration, and conversion) working in tandem to attract and acquire new customers. That’s where this idea of awareness, consideration, and conversions come into play.

ROI 111

ROI Advertising Conversation Social Media 111

Convince & Convert

MAY 10, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Of course, Argyle Social , Eric’s company, data driven, social media management software. Eric : Awesome. He used to be at Whitehorse.

Hubspot 114

Hubspot Mobile Analytics Google 114

Mindjumpers

JULY 4, 2012

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. Use paid and organic marketing on Facebook to influence the conversion actions that drive your business.

Statistics 229

Statistics Hubspot Marketing Mobile 229

Sprout Social

JANUARY 30, 2020

This signals a massive window of opportunity for SaaS companies looking to stake their claim. This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. Hey, good question!

Strategy 94

Strategy Marketing Case Study How To 94

Sprout Social

DECEMBER 20, 2023

Manage conversations yourself, or create a Case for other team members to complete. Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. Their “banned keywords” function assures everyone is adhering to brand voice and company standards. Source: HubSpot) 7.

HootSuite 106

HootSuite Brands Price Collaboration 106

Webbiquity SMM

FEBRUARY 10, 2015

Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies. 31% included conversion rate optimization. MarketingLand ). ” ( DashBurst ). MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Buffer Social

APRIL 5, 2017

Feel free to grab a download of the Sketch file or Canva template we used to build this, if you’d like to customize it for your company. For instance, Brian Balfour’s 2014 model includes conversion rate optimization (CRO) as a foundational skill. E-book: Hubspot’s Marketing Psychology Guide. Storytelling.

Marketing 108

Marketing Diagrams Skills How To 108

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. “With the hurdles into publishing and information sharing now so low, it is harder than ever before for a company to stand out.

B2B 185

B2B Social Media Review eBook 185

Twist Image

MARCH 29, 2013

"It's no secret that people have bad password hygiene, or that companies like Google are racing to replace single-factor passwords with something better (like, say, having your mobile phone near the place you're logging in from.) 7 Lessons From the World's Most Captivating Presenters - HubSpot. " (Hugh for Mitch).

Tumblr 78

Tumblr Hubspot RSS Google Reader 78

Techipedia: Tamar Weinberg

JANUARY 5, 2010

But more than that, Mike’s post explains that social media is really about using social channels appropriately to communicate and converse — and as an extension of that, you might just end up being able to sell something. It’s really not that hard! It just requires a small shift in mindset. So what are they to do?

Marketing 265

Marketing SEO Journal Engineering 265

Social Media Marketing

NOVEMBER 29, 2012

With such ubiquity of content conversations, it should be easy, right? While my question focused on the challenge I was having, it allowed me to focus on the conversations instead. Their list was made up of Virgin Mobile, American Express, Marriott, L'Oreal and Vanguard. Not so fast.

Content 167

Content Hubspot Mobile Team 167

Buffer Social

OCTOBER 18, 2016

Here are a couple of reasons why I love them: When they write about their work, I get to learn about how they approach growth and marketing at their company and what tactics, techniques, and channels they use. Set Your Company Up for Marketing Success by Working Backwards from 15 Million Blog Visits. Head of Growth at HubSpot Labs.

Startup 40

Startup URL Hubspot Marketing 40

Webbiquity SMM

SEPTEMBER 19, 2012

Dennis Yu provides an outstanding set of techniques to use in various circumstances, such as when you hosting an event, promoting a video, or if your customers are other businesses: “If you know the names of the actual companies you’d like to have as clients, include them in the your list of workplace targets.

Tools 177

Tools Facebook MySpace Hubspot 177

Webbiquity SMM

JANUARY 3, 2012

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. Your company needs to become a YOUtility.

B2B 190

B2B Strategy Marketing Buy 190

Socialmedia.biz

JULY 26, 2018

Capitalizing on webinars or web conferencing opportunities give you a chance to talk to existing or potential customers about your business at length, share key insights, and help extend the conversation post-event to generate leads. You can also host one free webinar for 30 minutes with 10 attendees. Zoho Showtime. GoToWebinar.

Conference 60

Conference Price Hosting Meeting 60

Convince & Convert

JANUARY 26, 2017

Video content has been proven to increase engagement, conversion, and reach significantly and is consuming the social media universe. Marketers are responding with their wallets, with a plan to increase their mobile ad budgets by 65 percent to account for video , according to a recent infographic by Hubspot.

Video 60

Video Engagement Vimeo YouTube 60