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How to supercharge your marketing strategy with AI automation

Sprout Social

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process. What is AI automation?

Strategy 104
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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. LinkedIn is the primary social network for professionals, about 546 million , round the world. Here’s how you can do it: Start by Setting Up a Company Page. Content Marketing. Leverage LinkedIn.

B2B 217
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6 brilliant Facebook campaigns (& why they worked)

Sprout Social

As the widest-reaching social network around, Facebook boasts nearly 2.8 To maximize reach to potential customers, drive purchase conversions and complement organic efforts, Adore Me used Facebook’s targeting options. The Teaching Company. The Teaching Company is a leading developer of educational courses.

Campaign 142
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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from. For retail brands, social commerce opens up a new pathway to purchase. That’s more than 4.6

Retail 104
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Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

I then read " Enterprise Social Networks, Performance Reviews, and Company Culture ," on the Social Media Club DC blog that rightfully (and thankfully!) Enterprise social networks don’t work like that. Communities don’t work like that. People don’t work like that.

Klout 124
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The Top 10 Marketing Attribution Software Solutions

Oktopost

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. The YouTube ad would get 100% of the credit for that conversion.

Software 101
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How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

If not, there are video production companies who can do it for you and not necessarily at a killer expense. Find a handful of production companies and compare their prices, what they are offering, and ultimately, their attitude; you want to work with the team that shows almost as much enthusiasm as you for your project. Be creative.

Video 178