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Why social media teams will be at the center of conversational commerce

Sprout Social

One reason for brands’ shift toward conversational commerce stems from the growing popularity of mobile messaging. Consider that messaging apps like WhatsApp, Facebook Messenger and WeChat are the third most commonly used social media following social networks and media sharing platforms.

Team 141
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Is Facebook All Wrong About Our Sharing Psychology

Convince & Convert

This is an important and bold move (the technology not the robe), because as you are probably aware, SnapChat formerly was set up so that all content shared on the social network expired – forever – 10 seconds after it was initially retrieved. About this entire construct SnapChat says “balderdash.”

Facebook 141
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20 Types of Digital Marketing that Works

Social Media Marketing

According to the American Association of Advertising Agencies (4As), email marketers must know how to construct persuasive campaigns. You may also use your social networks to interact directly with your audience. Audio Marketing In the mobile era, audio marketing deserves some attention from marketers. Around 20% of U.S.

Types 90
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BrightEdge Awarded Patent for Operationalizing SEO

Bill Hartzer

BrightEdge , a company that provides enterprise SEO, has been awarded its first patent issued by the United States Patent Office. According to BrightEdge, “Share of voice is an innovation from BrightEdge that helps companies understand how their search rankings stack up against the competition.

SEO 98
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The Top 130 Minnesota Tech Companies on Twitter

Webbiquity SMM

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149
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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

Get Emerging Tech via: Mobile. From the data, we construct a communication graph with 180 million nodes and 1.3 billion undirected edges, creating the largest social network constructed and analyzed to date. Networking. Social Networks. The Mobile Gadgeteer. The Social Web.

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Some Perspectives on Pinterest

Social Media Marketing

But think creatively about how you construct boards: rather than just listing products, center around a theme. With Pinterest, because the mobile versions are just as simple as the web version - and because they're based on image sharing (again, see above), it's more likely that we'll see more retail driven activity.

Apparel 167