Who Will Become the Tesla or AirBnB of the Home Category?
Social Media Strategery
SEPTEMBER 3, 2015
Brands in the home category have responded to this seismic shift the same way media companies responded to the shift in digital music – slowly and badly. As Richard Steinberg, CEO of DriveNow at BMW said , “we used to be the provider of premium cars, and now we’re the provider of premium mobility as well as premium cars.”. Miscellaneous airbnb brunner building supply construction Hardware HBS HBSDealer home sharing economy tesla uber