Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 105

Process Sentiment Analysis Applications 105

Sprout Social

FEBRUARY 15, 2024

Social listening tools like Sprout help brands surface the big issues, from customer service hold-ups to product defects and more. These insights help marketers and larger teams understand exactly what needs to be improved, such as products, price, store locations, customer service or anything else you discover through social listening.

Engagement 100

Engagement Tips Loyalty Metrics 100

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The benefits of social listening span departments from Marketing to Product to Customer Support. Research engine for agile product teams. Monitoring brand health.

Conversation 118

Conversation Sentiment B2B Module 118

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Customer Requests, Questions, and Concerns. Competition: 77%. Company’s name: 55%.

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Brands Sentiment Influencer Survey 194

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 63

Report Atlassian Brands Sentiment 63

Direct Marketing Observations

FEBRUARY 15, 2010

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. For any local or small business, human processing of sentiment might be reasonable.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. This shift underlines the importance of commitment: whether an influencer’s audience actively interacts, asks questions, and shares their content, demonstrating true engagement with the message.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 108

Brands Sentiment How To Analysis 108

Oktopost

MAY 20, 2024

Each campaign prompts important questions: Are we aiming to create demand, or is it about gathering leads? And specifically in social media marketing, the question has always been which measurement matters more, creating engagement with our audience or bringing new visitors to the company website? Why measure engagement metrics?

Social Media 80

Social Media Metrics Social Media Management Organization 80

Sprout Social

OCTOBER 4, 2023

In social media, the most important questions are often the most difficult to answer or quantify. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports.

Strategy 117

Strategy Brands UGC Marketing 117

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Ultimately, we didn’t want to tell them how to use their products—it was their story to tell.” zara Choose your lipstick!

Strategy 118

Strategy Brands Content UGC 118

Keyhole.co

FEBRUARY 13, 2024

Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

JANUARY 16, 2024

Many brands are already using it to listen in, collect crucial information, and answer those questions that we asked above. Take a look at the example above, Lush consistently demonstrate the quality and uniqueness of their products by highlighting how only Lush provides fresh and natural cosmetics. Ready to tune in? How does it work?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. This insight helps in shaping their GTM strategies, content creation, and product development. Everlane shares their good reviews as posted on Instagram.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

AUGUST 16, 2023

Soon, subsequent Tweets questioning the health of SVB went viral. Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Did they launch a new product?

Social Media 73

Social Media Banking Brands Sentiment 73

Hootsuite

JUNE 28, 2023

For example, people in the final stages of researching a purchase will often ask others their opinion, like in r/Fujifilm : Source: r/Fujifilm on Reddit I know Reddit isn’t strictly a dark social channel (only private subreddits are), but it shows the specific types of questions people ask in niche forums like this. No easy feat.)

HootSuite 120

HootSuite URL Analytics Forums 120

ProBlogger

OCTOBER 6, 2022

The post Creating Products: Before You Even Think About Creating Products, Think About This appeared first on ProBlogger. Darren Says: T oday we ’ re continuing our ‘ creating products ’ week here at ProBlogger by looking at some of the areas of groundwork you might need to do before or while creating a product.

Products 39

Products eBook Reputation Blogger 39

Sprout Social

DECEMBER 29, 2022

Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. Nike’s Yardrunners Collection celebrates the history of HBCUs with clothing that emphasizes student leaders and alumni who are paving the way for excellence in their community.

Reputation 88

Reputation Sentiment Loyalty Nielsen 88

Oktopost

APRIL 21, 2022

A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services. Reporting issues with products and services. Looking at what people are saying on social media is one of the best ways to identify their questions and concerns.

Content 118

Content FAQ Sentiment Hashtag 118

Sherrilynne Starkie

FEBRUARY 13, 2018

This could be customers, employees, surrounding communities, shareholders, policymakers and so on. Consultants also manage content development, graphic design, video and podcast production, photography or any campaign collateral. Listening to stakeholder communities is an important piece too. They are expert implementers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

DECEMBER 29, 2016

Here at Sprout, we believe that open communication between consumers and brands creates progress. We also believe that, regardless of size, it’s imperative to remain agile and evolve our product to meet the needs and demands of our customers and the marketplace. We then compared these asks with other product feedback we were receiving.

Team 61

Team Products Nielsen Patterns 61

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. ’ It means buying and selling goods, products, or services over the internet. Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. Other folks on Instagram can tag products too.

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

NOVEMBER 7, 2023

This lets you answer the questions: What are the popular hashtags in your niche? Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. These insights are supported by high engagement and positive sentiments.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Social Media Strategies Summit

SEPTEMBER 14, 2023

Read on for insights from: Rachel Karten , Social Media Consultant Mitchell Clements , Social Media Creative Manager at ESPN Bari Rosenstein , Social Media Manager for Auntie Anne’s and Jamba Darby Hogan , Head of Social Media & Community at Wonderbelly Why Is the Act of Brainstorming So Important in Social Media?

Content 130

Content iPhone Sports Remix 130

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Product research. This made the answers to the questions we asked about their challenges much richer,” said Samuels. . Tune in to how customers search for new products .

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Dave Fleet

NOVEMBER 21, 2011

One of the most interesting questions asked related to the mistakes that organizations make around measuring social media. Or the sentiment of coverage? Provide insights to fuel products, services, messaging, etc? Or to determine the success of a program? Determine the purpose of your measurement and tailor your approach to it.

Social Media 413

Social Media ROI Report Sentiment 413

ProBlogger

OCTOBER 6, 2022

The post Creating Products: Before You Even Think About Creating Products, Think About This appeared first on ProBlogger. Darren Says: T oday we ’ re continuing our ‘ creating products ’ week here at ProBlogger by looking at some of the areas of groundwork you might need to do before or while creating a product.

Products 26

Products eBook Reputation Blogger 26

Sprout Social

JANUARY 9, 2024

Seek to answer questions like: Where do our customers currently encounter friction? As one member of Sprout’s community, The Arboretum , put it, “With increasing amounts of data available, social marketers will focus on delivering highly personalized content to users. What are our customer satisfaction scores ?

Social Media 119

Social Media Sentiment Data Team 119

Ignite Social Media

JULY 20, 2021

Our team of Community Managers has created 3 tiers from Good to Best to help you determine what level of customer service on social media best fits your business strategy. Have Community Guidelines Already in Place: Don’t just ignore/not respond to comments/questions. Tier 2 | Better | A Step Above.

Social Media 110

Social Media Strategy Class Guidelines 110

Keyhole.co

JUNE 19, 2023

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. It is a type of content form, including videos, photos, reviews, blogs, and social media posts that users create and features a brand or a product. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. We all benefit because you can intimately understand your audience, helping to better build community and connection. What do they like? What don’t they like?

Authentication 99

Authentication Analysis Sentiment Tumblr 99

Sprout Social

OCTOBER 31, 2023

Also, ideate and draft compelling content such as product descriptions, web articles and social posts. It’s no longer a question of when but how they will adopt AI. For example, “What is the impact of building strong communities on social?” Here’s a look at how different types of AI writing prompts serve various purposes.

Tools 95

Tools How To Sentiment Data 95

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. The fact remains, retaining customers is core to creating a sustainable and thriving community-driven brand.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Sprout Social

DECEMBER 5, 2022

While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Booktok , for example, has become a flourishing online community. If you’re not using it to communicate with them, you’re missing a chance to build relationships.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139