Sprout Social

MAY 7, 2024

The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. Why TikTok monitoring is valuable for brands TikTok monitoring is a form of brand monitoring that gives insight into what your audience thinks about your business and product and services.

Tools 100

Tools Strategy Brands Sentiment 100

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? This qualitative social data reveals customer sentiments, preferences and experiences. This insight can steer future product development or marketing strategies.

Social Media 105

Social Media Sentiment Loyalty Microsoft 105

Sprout Social

OCTOBER 18, 2023

Including stories of real parents and families using their products is a vital part of their social content strategy—especially on TikTok. Apply it: Half of marketers say they choose influencers who are already genuine fans of their product, according to the same Q3 2023 Sprout Pulse Survey. Then, dig in further.

Examples 118

Examples Social Media Sentiment Influencer 118

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. It is used in several areas to enhance efficiency such as customer service, manufacturing, supply chain management, e-commerce, quality assurance, product design and more.

Strategy 100

Strategy Sentiment Patterns Marketing 100

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Sprout’s Social Media Productivity report paints a stark picture of this dilemma. AI automation helps.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 106

Process Sentiment Analysis Applications 106

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more.

How To 96

How To Sentiment Template Templates 96

Social Media Strategies Summit

SEPTEMBER 22, 2023

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. That means monitoring social media conversations where people discuss your brand and products without @-ing you. Monitor for phrases like “{your brand/product} + worst.”

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? These are questions you might’ve asked yourself more than once. Loyal customers don’t just buy your products—they become brand advocates. You can also get alert notifications if there’s a spike in your brand mentions.

Brands 106

Brands How To Sentiment Metrics 106

Net-Savvy Executive

MARCH 12, 2012

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. The lag between the lab and the commercial product is virtually zero. Look more closely at the tools The obvious question is, "What's good enough?" Why is that?

Sentiment 73

Sentiment Analysis Crowdsourcing System 73

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. What types of special offers and product features are being discussed on social media? A well-set-up social listening strategy will answer all of these questions and more.

Advertising 108

Advertising Social Media Strategy Tools 108

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. These questions can all be answered based on conversations that are already happening. This is where something like social media sentiment analysis can really save the day. The “monitoring” piece looks at actual feedback from your audience.

Reputation 93

Reputation Sentiment Analysis Notification 93

The Realtime Report

FEBRUARY 2, 2024

Reddit, the “front page of the internet,” seems to agree with this sentiment. Although still in its infancy, the platform has introduced an e-commerce product offering, signaling Reddit’s ambitions to become a more comprehensive marketplace. The big question is: Are we ready for this change?

Features 91

Features Reddit CPA Metadata 91

Direct Marketing Observations

FEBRUARY 15, 2010

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. For any local or small business, human processing of sentiment might be reasonable.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Oktopost

MARCH 20, 2022

The benefits of social listening span departments from Marketing to Product to Customer Support. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more. Research engine for agile product teams.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

FEBRUARY 15, 2024

Social listening tools like Sprout help brands surface the big issues, from customer service hold-ups to product defects and more. These insights help marketers and larger teams understand exactly what needs to be improved, such as products, price, store locations, customer service or anything else you discover through social listening.

Engagement 101

Engagement Tips Loyalty Metrics 101

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. brand and product names) on social.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. Talk like a human.

Report 63

Report Atlassian Brands Sentiment 63

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

FEBRUARY 8, 2024

This shift underlines the importance of commitment: whether an influencer’s audience actively interacts, asks questions, and shares their content, demonstrating true engagement with the message. Track replies, mentions, and questions to understand authentic audience participation. Ready to track your ROI?

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. For example, Sprout’s Suggested Replies helps support teams respond faster to commonly asked questions on Twitter.

Brands 84

Brands Sentiment Analysis Marketing 84

Sprout Social

OCTOBER 15, 2020

You can also keep an eye on potential crises and respond to questions or criticism before they get out of control. You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment.

Brand Monitoring 139

Brand Monitoring Brands Sentiment Reputation 139

Keyhole.co

FEBRUARY 13, 2024

That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. Such data uncovers actionable ways to improve your products, their positioning, and overall social media marketing strategies.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

JANUARY 21, 2021

Modern marketing is about so much more than pushing products. Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. Using context from comments, questions and conversations via social media, tools like Sprout can translate your mentions into messaging data.

Sentiment 131

Sentiment How To Marketing Analysis 131

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. This insight helps in shaping their GTM strategies, content creation, and product development. Everlane shares their good reviews as posted on Instagram.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 70

Analysis Data Sentiment Metrics 70

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Customer Requests, Questions, and Concerns. Brands and Products. Competition: 77%.

Brands 194

Brands Sentiment Influencer Survey 194

ProBlogger

OCTOBER 6, 2022

The post Creating Products: Before You Even Think About Creating Products, Think About This appeared first on ProBlogger. Darren Says: T oday we ’ re continuing our ‘ creating products ’ week here at ProBlogger by looking at some of the areas of groundwork you might need to do before or while creating a product.

Products 40

Products eBook Reputation Blogger 40

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

Sprout Social

SEPTEMBER 10, 2020

Hey, fair question. Defining UX (user experience) is tricky because there’s so much that goes into it, but let’s give it a shot: UX (user experience) represents how people engage and interact with your product, including emotions related to your brand. Physical products, websites, you name it. Sounds good, right?

Tips 123

Tips Sentiment Marketing Real Estate 123

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. YouTube: Create product demos and self-service tutorial videos. Clarify your objectives to guide your metrics selection.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

JANUARY 16, 2024

Many brands are already using it to listen in, collect crucial information, and answer those questions that we asked above. Take a look at the example above, Lush consistently demonstrate the quality and uniqueness of their products by highlighting how only Lush provides fresh and natural cosmetics. Ready to tune in? How does it work?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. These tools can break bottlenecks, boost productivity and delight customers at crucial moments. This includes sentiment analysis, unsatisfactory responses and your top reps.

Software 82

Software Tools Knowledge Base Hubspot 82

Sprout Social

MARCH 7, 2022

Survey questions can vary based on your goals. Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. Descriptive : Questions that prompt respondents to describe your brand in their own words.

Survey 90

Survey Brands Sentiment Template 90

Sprout Social

JANUARY 3, 2023

Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. With social media collaboration tools, your social team can use their expertise to address questions or issues about your product or service quickly and accurately.

Collaboration 118

Collaboration Social Media Team Sentiment 118

Sprout Social

AUGUST 16, 2023

Soon, subsequent Tweets questioning the health of SVB went viral. Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Did they launch a new product?

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. You can learn about audience preferences and how they feel about specific products, campaigns or topics. Brand-specific conversations give you more visibility into customer experiences and brand sentiment.

Tools 107

Tools Tweetdeck Brands Sentiment 107