Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. The brand can use the responses to highlight popular products in their promotions or develop new variations to meet emerging tastes.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Hootsuite

AUGUST 14, 2023

ChatGPT prompts can help you boost productivity and creativity , no matter what profession you are in. ChatGPT prompts for marketing Are you a marketer looking for ways to drive creativity and productivity? Try these awesome ChatGPT prompts: Generate five creative strategies for launching a new cocoa butter lotion product.

Products 92

Products Real Estate Tourism Fashion 92

Hootsuite

JUNE 29, 2023

What, exactly, are people quietly thinking — or not-so-quietly tweeting — about your brand and product? You don’t necessarily have to sit back and accept public sentiment. Brand awareness is a measure of how well people recognize your brand, including how “aware” they are that your product or business exists at all.

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. This allows you to observe how people are responding to products or services in multiple scenarios, and track what types of conversations are happening.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

The Realtime Report

FEBRUARY 2, 2024

Reddit, the “front page of the internet,” seems to agree with this sentiment. Although still in its infancy, the platform has introduced an e-commerce product offering, signaling Reddit’s ambitions to become a more comprehensive marketplace. For advertisers, these features offer a new way to engage with Reddit users.

Features 91

Features Reddit CPA Metadata 91

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

OCTOBER 19, 2023

Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity. The State of Social Media Report found 95% of leaders look at social data to inform business decisions such as lead generation, product development and competitor analysis.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

MARCH 12, 2024

The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community. Our focus is on the content that directly relates to our brand, products and the positive impact we hope to create for our current and potential customers and businesses everywhere.”

Social Media 114

Social Media Marketing Sentiment Influencer 114

Social Media Strategies Summit

FEBRUARY 27, 2024

million-strong Facebook Group, the Instant Pot Community. Tools like Hootsuite and Sprout Social can crawl multiple social platforms, seek out untagged mentions of your brand, and even analyze the sentiment behind each post. Want to learn more about how to build an engaged brand community through social media?

Social Media 179

Social Media Tips Guidelines Policies 179

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The benefits of social listening span departments from Marketing to Product to Customer Support. Research engine for agile product teams. Monitoring brand health.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

FEBRUARY 15, 2024

Social listening tools like Sprout help brands surface the big issues, from customer service hold-ups to product defects and more. These insights help marketers and larger teams understand exactly what needs to be improved, such as products, price, store locations, customer service or anything else you discover through social listening.

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. Talk like a human.

Report 66

Report Atlassian Brands Sentiment 66

Waxing UnLyrical

MAY 13, 2015

In October of last year, I launched an online community called Agree, Disagree, or Qualify. Building an online community doesn’t happen overnight. Discussion builds communities. The community builds upon itself by testing claims and commenting on those claims. Communities co-create their own culture.

Communities 100

Communities Forums Community building Sentiment 100

Hootsuite

NOVEMBER 7, 2023

Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Identify pain points and new product opportunities.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Direct Marketing Observations

FEBRUARY 15, 2010

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. For any local or small business, human processing of sentiment might be reasonable.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Prioritize influencers with engaged communities over those with inflated follower counts. To track your progress effectively, here are eight essential influencer marketing metrics you should track: 1.

Metrics 52

Metrics Influencer Sentiment ROI 52

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. This insight helps in shaping their GTM strategies, content creation, and product development. Everlane shares their good reviews as posted on Instagram.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

ProBlogger

OCTOBER 6, 2022

The post Creating Products: Before You Even Think About Creating Products, Think About This appeared first on ProBlogger. Darren Says: T oday we ’ re continuing our ‘ creating products ’ week here at ProBlogger by looking at some of the areas of groundwork you might need to do before or while creating a product.

Products 40

Products eBook Reputation Blogger 40

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. This information can help businesses understand their overall audience demographics and brand sentiment. perkinsonparkway Reply to @ajzini I could talk about this all day.

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

JULY 6, 2022

Those insights drive real business value, whether you’re proactively increasing customer retention, engagement or satisfaction, or creating new products or services that solve problems your customers didn’t even know they had. Data points that could impact your pricing, sales strategy, product development and, of course, marketing.

Social Media 116

Social Media Sentiment Survey Marketing 116

Hootsuite

DECEMBER 12, 2023

Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. Sharing your knowledge is a powerful way to develop your personal network while also demonstrating the experience that’s behind your company or product. Talk about a hard lesson you learned as a leader.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Convince & Convert

OCTOBER 30, 2017

Brands and products: 75%. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. A social media following can't thrive without a strong community as its foundation. Brands and Products.

Brands 194

Brands Sentiment Influencer Survey 194

SocMed Sean

MARCH 22, 2022

When companies directly respond to customers using Twitter, it can positively impact customers’ sentiment about the given company. With more than 211 million daily active users, the Twitter community is enormous. When a customer experiences an issue with a product or service, they want to share it. Does your company use Twitter?

Twitter 230

Twitter Strategy Hashtag Marketing 230

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 75

Social Media Banking Brands Sentiment 75

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Keyhole.co

FEBRUARY 13, 2024

Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

JANUARY 16, 2024

Take a look at the example above, Lush consistently demonstrate the quality and uniqueness of their products by highlighting how only Lush provides fresh and natural cosmetics. Sentiment benchmarking Exploring customer sentiment allows for a comparative analysis of how the audience feels about your brand versus others.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Helps establish brand loyalty and grows community. Got some cool new clothes that you’re ready to show off to the world?

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

MARCH 9, 2023

There are two main aspects of internal communication: employee engagement and internal marketing. The former is to enrich employee relations, increase their productivity and retain them, while the latter is to build more awareness about the company’s offerings among employees. Generate awareness on new products and company milestones.

Skills 113

Skills Template Templates Travel 113

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. You can listen in on your audience, addressing problems before they snowball and developing new products and campaigns that align with their needs. Look out Bob the Builder! link] — U.S.

Banking 80

Banking Social Media HootSuite Sentiment 80

Sprout Social

DECEMBER 29, 2016

Here at Sprout, we believe that open communication between consumers and brands creates progress. We also believe that, regardless of size, it’s imperative to remain agile and evolve our product to meet the needs and demands of our customers and the marketplace. We then compared these asks with other product feedback we were receiving.

Team 65

Team Products Nielsen Patterns 65

Keyhole.co

OCTOBER 26, 2022

Volume and Sentiment 5. Engagement will also let you know whether users like your product or service and most importantly when to launch new products on social media. Volume and Sentiment. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online.

Metrics 98

Metrics Social Media Tools Sentiment 98

Keyhole.co

MARCH 18, 2024

Nestlé’s marketing strategy for products has always been strong. Like the approach of other huge multinational brands like Samsung , Nestlé specializes in curating content based on products, industries, and regions. Nestlé’s strategies vary from platform to platform and change based on specific products and regions.

Engagement 64

Engagement Social Media Strategy Brand Monitoring 64