Laurel Papworth

SEPTEMBER 16, 2010

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Movember and Social Media.

Communities 103

Communities Facebook Avatar Social Networking 103

Mindjumpers

NOVEMBER 3, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Last week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age&#. So, how is word-of-mouth marketing connected with social media? Word-of-mouth marketing: when a human phenomenon goes business.

Social Media 216

Social Media Marketing Influencer Technorati 216

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Mindjumpers

NOVEMBER 18, 2010

Boye web-conference in Aarhus Denmark in search of interesting social media case studies. Whereas the first demonstrated how a small cupcake business has embraced social media in terms of marketing, this post will concentrate on how a major charity organisation uses the various platforms to raise funds. Presenting Oxfam.

Social Media 244

Social Media Conference Technorati Case Study 244

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Webbiquity SMM

MARCH 30, 2012

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies.

Vocus 184

Vocus Alltop Message Boards Klout 184

Laurel Papworth

AUGUST 16, 2010

Ok ok, maybe I should stop chortling like a naughty schoolgirl – there’s probably an online community for those too, and if there isn’t let’s start one ? Skinbook proves that there is a community for everyone. But they are on Twitter as @Skinbook: online community skinbook on Twitter. Sure they do.

Facebook 105

Facebook Technorati Social Networking Communities 105

Laurel Papworth

OCTOBER 30, 2009

Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers? Social Marketing Manager – Sydney. An important characteristic of the role will be to consider all aspects of the business requirements – from overall representation, to use for specific marketing campaigns.

Banking 79

Banking Social Media Insurance Technorati 79

Laurel Papworth

FEBRUARY 14, 2010

Where ever people congregate together, yes even in social networks and online communities, there will be scammers and unethical marketers. By the time Facebook deletes the page, the community will have warned each other. Open communication triumphs private shame. Social Media and SMBs (11).

iPad 108

iPad Facebook Web 2.0 Technorati 108

Mindjumpers

DECEMBER 28, 2010

Here’s a list of some of our most popular post from 2010: What You Can Learn From H&M’s Use Of Social Media : H&M is one of the businesses that has done some great work in using social media for marketing. Here is what you can learn from the company to achieve a more engaging and growing community.

Social Media 218

Social Media Fashion Technorati Campaign 218

Mindjumpers

OCTOBER 27, 2010

All marketing and communication professionals have been welcome to submit their work. And the jury has got plenty of social media work to evaluate – from all continents and 21 countries. This shows how social media has become a high priority for marketing and branding solutions for some of the world’s greatest brands.

Social Media 193

Social Media SMS Social CRM Technorati 193

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

JANUARY 25, 2008

Twitter is also a tool to get feedback, to network, to take notes, to market your product, to communicate with customers, to set up meetings, and to find prospects — among other things. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Socialized

NOVEMBER 26, 2009

A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion. Geekspeak marketing and lack of public awareness will hold AR back.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Laurel Papworth

JUNE 1, 2010

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. You entered your name and contact details on Facebook to become a social media reviewer – get the car for the summer, write reviews on it etc. Australia ROI: Investment and Revenue in Social Networks (5).

Social Media 98

Social Media iPad Web 2.0 Social Networking 98

Bill Hartzer

JANUARY 28, 2010

Social Connections has released MashedIn.com , an application that allows you to identify mutual connections across multiple social networks. Individuals have various groups of friends or connections on different social networks they use on a regular basis. . Share this on Technorati. Tweet This!

Applications 115

Applications Social Media Widget Technorati 115

Laurel Papworth

OCTOBER 20, 2010

If the audience is now the former audience, then they are fair game to become part of the marketing cycle, no? Social Media Campaign: Saw7 and Hoyts is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: Australia , hoyts , Online Communities , punk'd , saw7 , social media.

Campaign 98

Campaign Social Media Web 2.0 Technorati 98

Techipedia: Tamar Weinberg

MARCH 16, 2008

With that said, it’s just two days away to the Internet Marketers of New York charity party in NYC (during SES NY) which is sponsored by the coolest guys on earth, Best of the Web. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! What: A charity party.?

MySpace 100

MySpace Handbook Yahoo Microblogging 100

Idaconcpts

FEBRUARY 24, 2011

The global economic recovery is on track, with many developing economy hotspots firing around the world, but unfortunately the job market is still bleak for many countries. Here are some creative ways of competing on the job front in today’s tough market. #1 1 – Social networking. . #1 1 – Social networking.

Skills 148

Skills MySpace Technorati Social Networking 148

Laurel Papworth

OCTOBER 30, 2009

I think UnTied the anti- United community is an interesting development (was around before this incident though). billion dollars market cap when Engadget blogged something negative withing minutes of the blog post. COI: Cost of Inaction United Breaks Guitars is a post from: Laurel Papworth- Social Network Strategy.

Cost 99

Cost Airlines Apple Price 99

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. As a social media marketer, you might be ill-prepared for these unpleasant experiences.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

MAY 13, 2008

A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. And it turned out that the whole thing was a viral marketing sham, too, which was discovered by numerous Digg members. Kn ow your social media source’s demographics.

Social Media 100

Social Media Digg Brands Marketing 100

Laurel Papworth

DECEMBER 10, 2009

Hardly any surprises here – I’ve covered the popularity of Friendster in Asia in my Social Media podcasts , and the sophistication of the Malaysian social network industry in blog posts: Friendster, the social network which set things off more than half a decade ago has finally been sold after several attempts in the past years.

Buy 83

Buy Social Networking Technorati Communities 83

Laurel Papworth

DECEMBER 16, 2010

We also have US$2,000 and an Applie iPad to give away for the people’s choice for the Most Marketable Video. Here’s my idea of social media marketing campaign timelines vs traditional marketing. Technorati Tags: 25000 , Australia , Competition , freelancer , social media , social networks , town downunder.

Social Media 97

Social Media Diagrams Web 2.0 Social Networking 97

Laurel Papworth

MAY 17, 2010

Also a diagram on private to public social networks. And I know that it will sound odd to those who assume that “everything that goes online is for public broadcasting&# but my experience of Facebook is that it was the most private, gated social network online. Twitter: Reputation Management in Social Networks (18).

Privacy 86

Privacy Diagrams Facebook Crowdsourcing 86

Laurel Papworth

APRIL 21, 2010

Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter. Monetizing Facebook: Dollar Value of Facebook Fan is a post from: Laurel Papworth- Social Network Strategy. API Widget Economy: Social Media Business Podcast (12). Related posts.

CPM 77

CPM Facebook ROI Web 2.0 77

Techipedia: Tamar Weinberg

JANUARY 15, 2008

Matt McGee over at Small Business SEM has compiled his own list of the “best posts of 2007″ in a site with a brilliantly and cleverly chosen title, the SEMMYS (Search Marketing Emmys). rants, and funny posts about the search marketing industry in general. Well, unfortunately, your reading list has just lengthened.

Marketing 100

Marketing StumbleUpon MySpace Yahoo 100

Techipedia: Tamar Weinberg

JUNE 11, 2010

Here’s the real Facebook, long before I joined the social network myself: Truthfully, it doesn’t matter who invented Facebook. And these three social networks, which were based on very similar concepts, predated the Facebook that we know and love today. or to actually give the social network a fair chance.

MySpace 102

MySpace Facebook Web 2.0 Yahoo 102

Laurel Papworth

JULY 6, 2010

Affiliate Marketers rejoice! SocialSpamRUs or a fun little game with the community? By the way, different types of social media expert influencers might be interesting? Or The Role of Leaderboards in Online Communities (that is what Fastcompany are building). Twitter: Reputation Management in Social Networks (18).

Project 88

Project Influencer Reputation Exercises 88

Laurel Papworth

DECEMBER 18, 2009

I tried to join Marcom Professional community but – and there was no warning, it was after I filled in the form – they require an email address of someone I know on the site. Saying that, we wanted to create a more cohesive social network, one where all members have more in common than they do on generic networks.

Social Networking 64

Social Networking Technorati Affiliate marketing Communities 64

Laurel Papworth

MAY 23, 2010

Entering online communities is easy (mostly) but working effectively is hard. This particular post is on Velocity and Timelines in Social Media. Optus, one of Australia’s main telecommunications carriers, have made a classic social media error: Social Media Timelines. What will be your marketing mix?

Diagrams 85

Diagrams Company Twitter Telecommunications 85

Bill Hartzer

FEBRUARY 9, 2010

Offerpal Media has launched “Offerpal Tasks,&# a new way you can earn virtual currency to use in online games and social networks. Offerpal Media delivers the highest Revenue Per User for online games and social networks. Share this on Technorati. Integrated Marketing Summit Comes to St. Tweet This!

Virtual World 103

Virtual World Survey Retail Technorati 103

Laurel Papworth

MARCH 17, 2010

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. Guest speakers: Laurel Papworth is Australia’s leading social media strategist and has been working with online communities, virtual worlds and forums for 20 years.

CSR 65

CSR Eventful Social Media Forums 65

Laurel Papworth

DECEMBER 9, 2009

At Media140 I said mentioned that journalists (well some, anyway) weren’t really members of the social networks, just using them to lift stories, out of context, with no respect for the online community family. Newspapers: Fear and Loathing in Social Media is a post from: Laurel Papworth- Social Network Strategy.

Social Media 84

Social Media Press Release Social Networking Technorati 84

Bill Hartzer

OCTOBER 12, 2009

Porsche had the highest community rating in the Community Index with a score of 5,448, followed by BMW at 3,681 and Audi at 3,612. According to the results of the study, German automakers dominate the luxury auto business category, while Japanese and American brands are largely absent and unimpressive within social media.

Social Media 103

Social Media Brands Digg Forums 103

The Marketing Blog

SEPTEMBER 28, 2009

The idea is not to create a feeling of competition but a strong group which can collectively spread social media usage in India. technorati , back-links etc.) and the Indians in Social Media are still very less. Top Blogs Directory – The marketing & social media section in the directory of top Indian blogs.

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Idaconcpts

NOVEMBER 18, 2010

Yes, it is hard to imagine but people can do longer without social networking sites than without e-mail. opening a money market account ) from friends and family or a significant other than from an online community. Share this on Technorati. This is a key point that the Bloomberg Businessweek July 2010 overlooked.

Banking 137

Banking Mobile SMS Technorati 137