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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 129
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Alan K’necht: Über Thinker & SEO Brainiac: An Interview

Firebelly

Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. His handle on SEO and analytics – and online marketing in general make him a hot commodity at conferences all over the world. Data used in analytics has and always will be a sampling and is not an absolute.

SEO 224
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9 Social Media Marketing Twitter Chats You Shouldn’t Miss

Firebelly

Twitter chats can be a great way to solicit (and share) social media marketing advice. When: Sundays at 9pm EST. Sample topic: Finding Your Blog’s Target Audience. What: Business professionals from around the world gather each week to discuss tools and methods for effective content marketing. Learn more ]. CONTENTCHAT.

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The Six Best Google+ Marketing Tools

Webbiquity SMM

But it can still be interesting place to hang out, and it may help with SEO. Sample review: The Google+ tool “I find really useful is CircleCount. Sample review: “Circloscope allows me to effortlessly manage my Google plus circles with ease. 3: The Nine Best Facebook Marketing Tools. #4: Showcase reviews: BuzzBlogger.

Google 104
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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing.

B2B 118
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Unboxing Videos: An Ecommerce Brand’s Guide to Sourcing, Creating and Monetizing Unboxing Videos 

Pixlee

Many marketers don’t recognize the untapped potential of unboxing videos, and how they can be used beyond showing how a product looks in real life. Add free samples or gifts to tease new products or promote a sale. Getting More Videos: Use Influencer Marketing to Create a Buzz Around a New Product .

Video 98