Buzz Marketing for Technology

SEPTEMBER 15, 2009

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You sweat the long nights and the hard work that it takes to get your new platform stood up within your organization so that everyone can begin to collaborate. You are a hero.

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Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Similarly, your social media marketing initiatives might sound great until someone goes out and ruins it for you.

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Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JANUARY 15, 2008

Matt McGee over at Small Business SEM has compiled his own list of the “best posts of 2007″ in a site with a brilliantly and cleverly chosen title, the SEMMYS (Search Marketing Emmys). rants, and funny posts about the search marketing industry in general. Well, unfortunately, your reading list has just lengthened.

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Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams. Any advice?

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Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

The blogger (Professor Jutras) posts his ideas, occasionally throws in some editorial and takes some light, widget-fed microblogging (the current events some students share). How do you think this knowledge applies to site development and marketing? I LOVED the metaphor of comparing the styles of the classes with marketing.

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Social Media Class Forums Microblogging 189

Techipedia: Tamar Weinberg

JUNE 18, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Social Media > Plutter Kite: The Ultimate Micro-Blogging Service Plutter Kite: The Ultimate Micro-Blogging Service by Tamar Weinberg on June 18, 2008 Share This is a guest post from Samir Balwani of Internet Marketing blog Left the Box.com.

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Buzz Marketing for Technology

JUNE 27, 2008

Hyper Local News. Microblogging. New Realities. News Corporation. John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers â?? Future of Communities.

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SocialText News Sharepoint Web 2.0 100

Techipedia: Tamar Weinberg

MAY 13, 2008

A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. And it turned out that the whole thing was a viral marketing sham, too, which was discovered by numerous Digg members. Let the community know who you are.

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Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Epic Change decided to dabble in social media, because as Stacey says, it was “a way to cultivate a community of support for Epic Change.&# More importantly, Epic Change has a mission to empower individuals to tell stories in order to acquire financial resources to make positive change in their communities. Why social media?

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Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Is Social Media Worth it for You? They’re being disingenuous.

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Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

APRIL 20, 2010

Unless the person in question has earned social media deity status where even their most tiresome ramblings generate a high volume of comment and conversation, anyone attempting to seed a new conversation needs to earn the attention of their potential audience. Tamar is also the author of The New Community Rules (July 2009).

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Social Media Chemicals Wikipedia MySpace 208

Social Media Network Marketing

AUGUST 19, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social news / bookmarking sites like del.icio.us, technorati, dig and others. Blogging communities as the Open Diary, LiveJournal, Xanga. Microblogs e.g. Twitter. Unported License. Unported License. Great Site!

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Reputation Social Media Xanga Microblogging 87

Techipedia: Tamar Weinberg

APRIL 22, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > How You Can Benefit from Real Time Search How You Can Benefit from Real Time Search by Tamar Weinberg on April 22, 2010 Share This is a guest post by Evan Britton, founder of Sency.

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Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

JUNE 11, 2010

This is big market for other developers and they will drive Facebook forward. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

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MySpace Facebook Web 2.0 Yahoo 102

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media customer service is a form of marketing…marketing the company as a friendly, customer-obsessed organization. There may be individual stories about people getting their phone service back up quicker because of SM but that too is just more marketing dollars at work, not customer service dollars.

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Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

JUNE 3, 2009

I recently wrapped up writing a book on social media marketing for individuals to large businesses entitled The New Community Rules ( Amazon link ) and the book is slated for a late June/early July release. But in even bigger news, two weeks ago today, I gave birth to a healthy baby boy. Congratulations Tamar.

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Social Media Web 2.0 Digg MySpace 112

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? This gave rise to regional marketing with the first hints of large scale world-wide marketing.

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Social Media Marketing Digg MySpace 105

Proactive Report

SEPTEMBER 21, 2010

While economists argue about whether we are now through the recession or whether we’re headed for a double dip, the Labor Market Outlook Report by the Society of Human Resource Management reports that 56% of their respondents expect job growth for the third quarter of 2010. 98% of U.S. How is PR faring? Expertise with the technology.

Social Media 91

Social Media Telecommunications Automotive Microblogging 91

Social Media Network Marketing

JUNE 13, 2010

. • Social news / bookmarking sites like del.icio.us, technorati, dig and others. Blogging communities as the Open Diary, LiveJournal, Xanga. Microblogs e.g. . Microblogs e.g. Twitter. Our primary goal when developing a social marketing strategy should be to establish conversation parameters.

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Reputation Xanga Microblogging Technorati 50

The Marketing Blog

DECEMBER 22, 2008

In addition, I’ve started using the microblogging utility ‘ Twitter ‘ a little bit more. Blogs , social-networks , communities etc. My last post about Barcamp Delhi , was some months ago. Not that I’ve lost passion for blogging, I was a little occupied on both fronts. allow them to network like never before.

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Social Media Web 2.0 Startup Flickr 100

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Organizations have used it for developing programs, marketing efforts, research, and education. Delicious Social bookmarking is a great way to share interesting links that could aid in the development of an idea, education, and/or marketing efforts. Then again, not everyone is familiar with net marketing except Net Marketers.

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Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

MARCH 4, 2008

What amazes me is that Andrew, with no idea of where this was headed, took the initiative to build an extremely successful community. It’s important to me to be an actual member of the Quizlet community, not just some executive looking down at a bunch of growth statistics. They’re Quizlet’s biggest asset.

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Digg MySpace Reddit Yahoo 103

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

It makes me wonder if I’m sending my requests to a wall (or for your tech geeks, /dev/null) or if people really work for Apple (outside their marketing and engineering departments). If you’re considering social media marketing for your business, no matter what size your company is, listening and engagement is key.

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Apple Twitter Forums Policies 154

Buzz Marketing for Technology

JUNE 27, 2008

Many educators in successful schools are involved in their schools professional learning community and perhaps they even collaborate with other schools in the district, city, state, country or beyond, but Innovative Educators also have personal learning networks (PLNs) enabling them to connect with other learners around the globe.

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Education Ustream Microsoft Wiki 279

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

The problem that I’m experiencing more often, and one that my colleagues are beginning to see more frequently, is that an opt-in for a relationship or connection online does not actually grant permission to market. Suddenly I am receiving news from vendors I’ve never met, face to face, much less approved communication from.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

MAY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why You Should Fix Your House Before Inviting People Over Why You Should Fix Your House Before Inviting People Over by Tamar Weinberg on May 12, 2010 Share This is a guest post by Hugo Guzman.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Just do it while giving back to the community as well. Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about. When it comes to social media, social should always be carefully weighted before the marketing is put forth. Want to self promote? Engage in dialogue.

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Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way.

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Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. More importantly, they’ve created a go-to place or space for community. This isn’t by coincidence.&#

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Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

It’s about time that I bring the dialogue here since it’s evident that I’m already starting to grow fond of the brand new social network. The Early Adopter Appeal Mixx is a new social news site that went into private beta a mere two months ago. And for that reason, you should join–now. See the surge?

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Techipedia: Tamar Weinberg

DECEMBER 20, 2007

Truthfully, I understand the reasoning behind separating videos and podcasts from news: videos and podcasts require more attention whereas many news stories already include pictures and adding an images section can be construed by some as redundancy. However, I’m not complaining about the new changes — at all.

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Digg Review Web 2.0 Upcoming 100

Techipedia: Tamar Weinberg

JANUARY 25, 2008

How do you get your news? In the past I have variously read newspapers, watched TV news bulletins, read news.bbc.co.uk Now it seems I get most of my news from Twitter. As more and more people discovered the news of the actor’s passing, Twitter was inundated with news links and statements of surprise.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

So, the hardest job is often counseling clients in competitive markets that good community behavior will be rewarded … eventually. Sometimes, we have to resign an account that doesn’t want to understand communication — which is incredibly hard to do in a recession. Many are not patient enough to wait that long.

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Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

DECEMBER 9, 2007

12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Tamar is also the author of The New Community Rules (July 2009).

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Yahoo Conference Digg MySpace 100

Koka Sexton

DECEMBER 20, 2009

I try to follow the trends and news around social media as best I can. Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers. Really more of a hobby and fascination to me than anything else.

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Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I try to follow the trends and news around social media as best I can. Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers. Really more of a hobby and fascination to me than anything else.

List 96

List Social Media Case Study Wiki 96